Creative policies for a creative city?The case of Nantes, France
Creative Industries policies Amsterdam Workshop 3rd of october 2014
Boris Meggiorin, Head of the international department Hélène Morteau, PhD.
NANTES METROPOLE
Urban area composed by 24 townships580 000 inhabitants
ISLAND OF NANTES
330 hectaresNearby the city center
SHIPBUILDING INDUSTRY
1987… what’s next?
FROM IDEAS TO ACTION
• International Business center?
• 1989: Jean-Marc Ayrault is elected and refused this project
• 1991-1994 Urban planning proposition Dominique Perraud and François Grether
• To protect the industrial heritage and consider the Island as one single entity
CULTURAL RENEWAL - Les Allumées Festival 1990-1996
CULTURAL RENEWAL Les Allumées
CULTURAL RENEWAL Royal de Luxe
URBAN RENEWAL (1999)
Alexandre Chemetoff
Le Plan Guide:
A flexible tool to rethink strategic urban planning
URBAN RENEWAL by SAMOA (2003-2023)
FROM CULTURE TO THE CREATIVE INDUSTRIESUrban experimentations
FROM CULTURE TO THE CREATIVE INDUSTRIESUrban experimentations
FROM CULTURE TO THE CREATIVE INDUSTRIESUrban experimentations
FROM CULTURE TO THE CREATIVE INDUSTRIESEuropean practices
Nantes villes de Nantes, Aachen, Stuttgart, Eindhoven, Dublin, Cardiff, University of Birmingham and CIDA.
Hangar à Bananes
Nefs Dubigeon
Nefs Dubigeon
QUARTIER DE LA CREATIONECONOMIC DEVELOPMENT of CCIs
Creative Industries policiesEntreprises
Cluster Quartier
de la Création
12 sectors
Services
Offices
Culture and tourism
VAN destination brand
Estuaire Art biennale
Heritage
Les Machines
Urban project : a flexible tool to support CI policies
Results?RESULTS
Results? Nantes-St Nazaire
36 400 jobs in the CCIs sectors
74 200 creative jobs
• Strong political leadership• There is no one but many policies dedicated to CCIs• Mainly based on public policy… sustainable?• From creative to digital?
CREATIVE INDUSTRY POLICIESLessons and challenges
