Nantes - Workshop Amsterdam - 3 October 2014

Creative policies for a creative city?The case of Nantes, France

Creative Industries policies Amsterdam Workshop 3rd of october 2014

Boris Meggiorin, Head of the international department Hélène Morteau, PhD.

NANTES METROPOLE

Urban area composed by 24 townships580 000 inhabitants

ISLAND OF NANTES

330 hectaresNearby the city center

SHIPBUILDING INDUSTRY

1987… what’s next?

FROM IDEAS TO ACTION

• International Business center?

• 1989: Jean-Marc Ayrault is elected and refused this project

• 1991-1994 Urban planning proposition Dominique Perraud and François Grether

• To protect the industrial heritage and consider the Island as one single entity

CULTURAL RENEWAL - Les Allumées Festival 1990-1996

CULTURAL RENEWAL Les Allumées

CULTURAL RENEWAL Royal de Luxe

URBAN RENEWAL (1999)

Alexandre Chemetoff

Le Plan Guide:

A flexible tool to rethink strategic urban planning

URBAN RENEWAL by SAMOA (2003-2023)

FROM CULTURE TO THE CREATIVE INDUSTRIESUrban experimentations

FROM CULTURE TO THE CREATIVE INDUSTRIESUrban experimentations

FROM CULTURE TO THE CREATIVE INDUSTRIESUrban experimentations

FROM CULTURE TO THE CREATIVE INDUSTRIESEuropean practices

Nantes villes de Nantes, Aachen, Stuttgart, Eindhoven, Dublin, Cardiff, University of Birmingham and CIDA.

Hangar à Bananes

Nefs Dubigeon

Nefs Dubigeon

QUARTIER DE LA CREATIONECONOMIC DEVELOPMENT of CCIs

Creative Industries policiesEntreprises

Cluster Quartier

de la Création

12 sectors

Services

Offices

Culture and tourism

VAN destination brand

Estuaire Art biennale

Heritage

Les Machines

Urban project : a flexible tool to support CI policies

Results?RESULTS

Results? Nantes-St Nazaire

36 400 jobs in the CCIs sectors

74 200 creative jobs

• Strong political leadership• There is no one but many policies dedicated to CCIs• Mainly based on public policy… sustainable?• From creative to digital?

CREATIVE INDUSTRY POLICIESLessons and challenges

[email protected] [email protected]