The Michael Musgrove Story(abridged)
FIRST, SOME BASIC INFO
Name:Michael Musgrove
City:Louisville, KY
Quick description:Hard working and fun
Specialties:Marketing Strategy, Rebranding/positioning, Data analysis, Market research, Project & change management, Communications and much, much more…
Family: 1 beautiful wife, 1 beautiful 7 y/o stepdaughter, 1 amazing dog, 2 questionable cats
I was born in Atlanta, Georgia
Me
I grew up in Charleston, South Carolina
I went off to a boys boarding school in Virginia for high school
I went to the University of South Carolina and majored in English
And minored in Business Administration, which I liked more than English.
1993
I also did other stuff while in college:
Worked 30 hrs/week at law offices
Kappa Alpha Order
ParliamentarianRush Chairman
Varsity Men’s LacrosseBeaux Arts
I traveled upon graduation
I went back to Charleston and sold real estate for 3 years
• I was the youngest realtor in the area out of 1700+ realtors.
• I sold a lot of properties but couldn’t get any listings.
• I was offered a desk job with benefits and a steady paycheck.
• I took it.
1993 | 1996
I became a Senior Claims Adjuster
1996-1999
I learned how to negotiate really
well. Hard-ball.
I got a corner office and lots of
responsibility!
But I grew tired of being yelled at by
attorneys.
I learned how to negotiate really
well. Hard-ball.
I got a corner office and lots of
responsibility!
But I grew tired of being yelled at by
attorneys.
I then became Managing Editor for
Actually me
Supervised 7 editors
Brought in Fortune 500 clients
Proofed over 10,000 sensitive financial press releases every year
Met seriously intense deadlines
Led our bureau to be and stay #1 in accuracy and turnaround
2000-2004
But I wanted more business, less editing. I bought a franchise.
I founded an S-Corp and managed everything.
I grassroots marketed the Hell out of this
business.I grew it to the point of salability in 2 years
and found I love marketing.I divested with a nice profit and moved to
Asheville, NC.
I founded an S-Corp and managed everything.
I grassroots marketed the Hell out of this
business.I grew it to the point of salability in 2 years
and found I love marketing.I divested with a nice profit and moved to
Asheville, NC.
2004-2006
Founded Musgrove Enterprises, LLC
I researched investments, Implemented best
practice strategies, marketed properties and
sold out for a 30% total gross profit.
I wanted to go BIGGER. I wanted to learn
everything about MARKETING STRATEGY.
Time for an MBA.
Founded Musgrove Enterprises, LLC
I researched investments, Implemented best
practice strategies, marketed properties and
sold out for a 30% total gross profit.
I wanted to go BIGGER. I wanted to learn
everything about MARKETING STRATEGY.
Time for an MBA.
Asheville, NC 2006-2008
I went from Asheville to Alabama.
I earned an MBA from The U of A.
Marketing Strategy concentration
Team Leader
Engagement manager
MBAA
Net Impact
Entrepreneurship Club
Scholarship recipient
Lewis Manderson Mentorship
Award
Graduate Assistant
Marketing Strategy concentration
Team Leader
Engagement manager
MBAA
Net Impact
Entrepreneurship Club
Scholarship recipient
Lewis Manderson Mentorship
Award
Graduate AssistantAn award of which I am proud 2008-2010
Meanwhile…
My wife wraps up her PhD in marketing, also at The University of
Alabama.
She will be a professor of marketing at Indiana University Southeast in 2011.
So I start NexusOne ConsultingMy Clients Include:
U of A Office of Technology Transfer
CHEnjoy the Heights
•Integrated marketing campaigns
•Channel marketing strategies
•Brand strategy & positioning
•Strategy development & implementation
•Technological integration
•Market research/target market identification
•Messaging plans
But what I really want to do:
Brand Management CEO, Mid-cap firm
What I bring to the table: ∞ Ability to work in virtual teams∞ Analytic tools∞ Bringing innovation to market∞ Business experience∞ Competitive analysis∞ Custom integration∞ Customer insight∞ Data management∞ Experience in large-scale survey design∞ Financial modeling/forecasting∞ Leadership∞ Market research∞ Optimization strategies∞ Presentation skills∞ Press release experience∞ Project management∞ Quantitative AND qualitative talent ∞ Sophisticated marketing analysis∞ And even more!
What your firm has less of without me:
Profits
Fun
Scalability
Integrity
Passion
DedicationMichaels
Innovative Ideas
Guitar players
Friendliness
Experience
Smiles
Business
OpportunityIntellectual capital
Problem solving skills
Energy
Leve
rage
Hunger for knowledgeNetworks
How to locate me:(843) 368-1007
facebook.com/Musgrove
Linkedin.com/in/MBMusgrove
MBMusgrove
• www.MichaelMusgrove.com