Top Banner
Pei Chi Lee Strategy Midpoint Review
86

Creative Strategist

Jul 23, 2016

Download

Documents

peggy

 
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Creative Strategist

Pei Chi Lee

Strategy

Midpoint Review

Page 2: Creative Strategist
Page 3: Creative Strategist

2014

Advertising

Midpoint Review

Page 4: Creative Strategist

Table of Contents

Autobiography

Resume

Timeline of coursest�88'

t�4FF�T�$BOEJFT

Campaigns

Page 5: Creative Strategist

'JOBM�1SPKFDU

t�$VMUVSBM�5SFOET

t�4PDJBM�-JTUFOJOH

Strategies

t�3FDJQF

t�4BO�'SBODJTDP�-BOENBSLT

t�4FF�T�$BOEJFT

8FC�%FTJHO

Page 6: Creative Strategist

Peggy

Page 7: Creative Strategist

Adventure

Camera

Traveling

Resonable

Logical

Thoughtful

Stubborn

%SBXJOH

Careful

Spoiled

Curious

Observing

Turbulent

Joyful

Page 8: Creative Strategist

�������������������4IJI�$IJFO�6OJWFSTJUZ �#'" �*OEVTUSJBM�%FTJHO

'BMM ��������OPX��"DBEFNZ�PG�"SU�6OJWFSTJUZ �.'" �"EWFSUJTJOH

Education:

�����������������-&%�"QQMJDBUJPO�%FTJHO�"XBSE �:POH-JO�)FBMUIDBSF�'PVOEBUJPO���)POPSBCMF�.FOUJPO

�����������������"UUFOEJOH�:PVOH�%FTJHOFST��&YIJCJUJPO

�������������5BZB�(SPVQ�(SFFO�1SPKFDU

�����������������&'�4PGUXBSF�1UF�-UE���6*�%FTJHOFS

&YQFSJFODF�

"EPCF�*MMVTUSBUPS�$4� �"EPCF�1IPUPTIPQ�$4� �"EPCF�*OEFTJHO�$4�

"EPCF�%SFBNXFBWFS�$4��)5.- �$44 �+BWB4DSJQU

"EPCF�"GUFS�&GGFDU�$4� �'JOBM�$VU�1SP

"VUPEFTL�"MJBT�����

Abilities:

Peggy

㛶䎖䏒

Page 9: Creative Strategist

"%7@������1FSTQFDUJWFT�JO�"EWFSUJTJOH

$0.@�����&EJUJOH�&TTFOUJBMT�GPS�.VMUJNFEJB�$PNNVOJDBUJPOT

(-"@������$SPTTJOH�#PSEFST��"SU���$VMUVSF�JO�B�(MPCBM�4PDJFUZ

'BMM�����

"%7@������"SU�%JSFDUJPO

"%7@������$PQZXSJUJOH�5FDIOJRVFT

"%7@������#SBOE�4USBUFHZ

(-"@������.ZUIPMPHZ�GPS�UIF�.PEFSO�8PSME

Spring 2014

"%7@������4USBUFHJD�5IJOLJOH

"%7@������$BNQBJHO

Summer 2014

"%7@������$SFBUJWF�5IJOLJOH�GPS�"EWFSUJTJOH

"%7@������7JTVBM�4UPSZUFMMJOH

(-"@������5IF�"SU���*EFPMPHZ�PG�UIF���UI�$FOUVSZ

8/.@�����.4��*OTJEF�1SPHSBNNJOH

'BMM�����

Timeline of Courses

Page 10: Creative Strategist
Page 11: Creative Strategist

Campaigns

Page 12: Creative Strategist

t�*OTUSVDUPS��.FMJTTB�-BHPNBSTJOP

t�$MBTT��$PQZXSJUJOH�5FDIOJRVFT

t�4FNFTUFS��4QSJOH�����

t�4USBUFHJTU �"SU�%JSFDUPS �$PQZXSJUFS��1FHHZ

Page 13: Creative Strategist

People 5IFTF�QFPQMF�TIPQ�GPS�IFBMUIZ�GPPE�EVSJOH�UIF�XFFLFOET��5IFZ�USZ�UP�FBU�IFBMUIGVMMZ�BOE�MJWF�B�

IFBMUIZ�MJGFTUZMF �OPU�POMZ�CVZJOH�GSFTI�GPPET�GSPN�PSHBOJD�NBSLFUT�CVU�BMTP�BSF�XJMMJOH�UP�DPOUSJCVUF�

UIFJS�UJNF�UP�JNQSPWF�UIF�XPSME�UP�NBLF�JU�B�CFUUFS�QMBDF�

Parents who buy foods from organic markets or IDUPHU·V�PDUNHWV�

Idea��������\HDUV�KXPDQV�ZLOO�KDYH�QRWKLQJ�WR�HDW�*G�QFPQMF�BSF�TUJMM�VOBXBSF�PG�UIF�IPOFZCFFT��TVSWJWBM�QSPCMFN �XJUIJO���������ZFBST�QFPQMF�XJMM�IBWF�

OPUIJOH�UP�FBU �CFDBVTF�CFFT�TVQQPSU�B�IVHF�BNPVOU�PG�PVS�UPUBM�GPPE�QSPEVDUJPO �UIFZ�JOnVFODF�

BMNPTU�����PG�UIF�GPPE�TVQQMZ�

To

%VF�UP�UIJT�FEVDBUJPOBM�DBNQBJHO �EPOPST�DBO�IFMQ�88'�T�FGGPSUT�JO�SBJTJOH�UIF�DVSSFOU�IPOFZCFF�

QPQVMBUJPO�

'RQDWHV�WR�::)�IRU�D�EHWWHU�ZRUOG�

����RI�IUHVK�SURGXFWV�ZLOO�GLVDSSHDU�5IFTF�QFPQMF�BSF�XJMMJOH�UP�TQFOE�FYUSB�NPOFZ�UP�QVSDIBTF�GSFTI�BOE�IFBMUIZ�GPPET�GPS�UIFJS�GBNJMZ��

8IFO�UIFZ�VOEFSTUBOE�UIBU�CFFT�IBWF�B�HSFBU�JOnVFODF�PO�UIFJS�MJGFTUZMF �UIFZ�MM�GFFM�JODMJOFE�UP�

EPOBUF�UP�88'��*O�QBSUJDVMBS �����PG�GSFTI�GSVJUT�BOE�WFHFUBCMFT�XJMM�EJTBQQFBS�JG�UIF�CFFT�EPO�U�

Even the smallest creatures can change our quality RI�OLIH�)FMQ�QFPQMF�VOEFSTUBOE�UIBU�XIJMF�TNBMM �IPOFZCFFT�QMBZ�B�WJUBM�SPMF�JO�PVS�GPPE�TVQQMZ�

Page 14: Creative Strategist

t�(VFSSJMMB

t�4IPQQJOH�#BH

t�)FBEMJOF

Embrace Bees

t�4VCIFBE

���5IFZ�BSF�SFTQPOTJCMF�GPS�����PG�PVS�GPPE�TPVSDFT�

t�5BHMJOFT

���#BOJTI�CBE�CFF�QFSDFQUJPO�UPEBZ�BU�XPSMEXJMEMJGF�PSH�

Page 15: Creative Strategist

5IF�DBNQBJHO�EFNPOTUSBUFT�IPX�CFFT�FGGFDU�����PG�PVS�GPPE�TVQQMZ��5IF�IPOFZCFF�T�

TJMIPVFUUF�PO�UIF�GSPOU�PG�UIF�TIPQQJOH�CBH�JT�mMMFE�JO�XJUI�USBOTQBSFOU�QMBTUJD�NBUFSJBM��

#Z�QJDLJOH�VQ�UIF�CBH�mMMFE�XJUI�GPPE �XIJDI�UIF�CFFT�NBEF�QPTTJCMF �QFPQMF�BSF�

MJUFSBMMZ�FNCSBDJOH�UIF�CFFT��5IF�CBHT�JODMVEF�FEVDBUJPOBM�GBDUT�UP�TIPX�UIF�DMPTF�

SFMBUJPOTIJQ�CFUXFFO�QFPQMF �GPPE �BOE�IPOFZCFFT�

Page 16: Creative Strategist

t�"NCJFOU

t�#PVRVFU�8SBQQJOH

t�)FBEMJOF

Bees have a green thumb

t�4VCIFBE

���5IFZ�BSF�SFTQPOTJCMF�GPS�����PG�PVS�GPPE�TPVSDFT�

t�5BHMJOFT

���#BOJTI�CBE�CFF�QFSDFQUJPO�UPEBZ�BU�XPSMEXJMEMJGF�PSH�

Page 17: Creative Strategist

8IFO�QFPQMF�HP�UP�UIF�HSPDFSZ�TUPSF �UIFZ�XJMM�TFF�UIF�BNCJFOU�BEWFSUJTJOH�DPNQBSJOH�

GSFTI�SPTFT�XJUI�HSBZ�SPTFT �XIJDI�SFWFBMT�IPX�NVDI�JOEVTUSJBM�BDUJWJUJFT�FGGFDU�OBUVSF��

5IFO �XIFO�QFPQMF�QJDL�VQ�B�CPVRVFU�PG�nPXFST�UIFZ�XJMM�TFF�FBDI�CPVRVFU�JT�

XSBQQFE�XJUI�B�QMBTUJD�TMFFWF�UIBU�SFBET �i#FFT�IBWF�B�HSFFO�UIVNC�w

Page 18: Creative Strategist

They are responsible for 90% of our food source.

They are responsible for 90% of our food source.

They are responsible for 90% of our food source.

They are responsible for 90% of our food source.

They are responsible for 90% of our food source.

They are responsible for 90% of our food source.

They are responsible for 90% of our food source.

t�"NCJFOU

t�'BSNFS�T�.BSLFU�8BMM

t�)FBEMJOF

Banish Bad Bee Perception at world

t�$BSEMJOF

���#BOJTI�#BE�#FF�1FSDFQUJPO�BU�XPSMEXJMEMJGF�PSH

t�4VCIFBE

���5IFZ�BSF�SFTQPOTJCMF�GPS�����PG�PVS�GPPE�TPVSDFT�

Page 19: Creative Strategist

5IJT�BNCJFOU�BEWFSUJTJOH�QVU�PO�UIF�GBSNFS�T�NBSLFU�XBMM�XJUI�IPOFZCFF�QJOT�BOE�

DBSET�SFnFDU�UIF�QSPCMFN�PG�UIF�SFEVDUJPO�JO�PWFSBMM�CFF�QPQVMBUJPO��5IF�OVNCFS�PG�

CFFT�JT�CFJOH�SFEVDFE�CFDBVTF�UIFZ�DBOOPU�mOE�QMBDFT�UP�CVJME�IPOFZDPNCT�BNPOH�

TP�NBOZ�IVNBO�DPODSFUF�TUSVDUVSFT��*G�QFPQMF�SFNBJO�VOBXBSF�PG�UIF�IPOFZCFFT��

TVSWJWBM�QSPCMFN �XJUIJO�������ZFBST�IVNBOT�XJMM�IBWF�OPUIJOH�UP�FBU�

They are responsible for 90% of our food source.

They are responsible for 90% of our food source.

They are responsible for 90% of our food source.

They are responsible for 90% of our food source.

They are responsible for 90% of our food source.

Page 20: Creative Strategist

t�*OTUSVDUPS��-BODF�"OEFSTPO

t�$MBTT��$BNQBJHO

t�4FNFTUFS��4VNNFS�����

t�4USBUFHJTU��1FHHZ

t�"SU�%JSFDUPS��1FHHZ �:B[FFE�"MIBZFG

t�$PQZXSJUFS��1FHHZ �:B[FFE�"MIBZFG

Page 21: Creative Strategist

t�)JTUPSZ

t�5JNFMJOF

t�4805

t�%JSFDU���*OEJSFDU�$PNQFUJUPST

t�.BJO�$POTVNFST

t�*TTVF

t�&WJEFODF

t�5SFOE��

t�5SFOE��

t�5SFOE��

t�5BSHFU�.BSLFU

t�$SFBUJWF�"EWFSUJTJOH

Page 22: Creative Strategist

4FF�T�$BOEJFT �GPVOEFE�JO����� �VTFT�UIF�mOFTU�BOE�GSFTIFTU�JOHSFEJFOUT�

UP�QSPEVDF�UIFJS�QSPEVDUT�XJUIPVU�BEEJOH�BOZ�QSFTFSWBUJWFT��4FF�T�NBLFT�

QSFNJVN�DBOEJFT�JO�UIF�PME�GBTIJPOFE�"NFSJDBO�TUZMF��.BSZ�4FF�T�PSJHOJBM�

SFDJQFT�IBWF�CFFO�FOKPZFE�CZ�NJMMJPOT�

History

Page 23: Creative Strategist

����4FF�T�GBNJMZ�PQFOFE�UIF�

mSTU�4FF�T�$BOEJFT�TIPQ�

BOE�LJUDIFO�BU�����/PSUI�

8FTUFSO�"WFOVF�JO�-PT�

"OHFMFT�JO�/PWFNCFS�

2012

0O�+VOF��� ������4FF�T�

Candies made it into

UIF�(VJOOFTT�#PPL�PG�

8PSME�3FDPSET�GPS�UIF�

XPSME�T�MBSHFTU�MPMMJQPQ�

����8BSSFO�#VGGFUU�IBT�

DBMMFE�4FF�T�iUIF�

prototype of a dream

CVTJOFTT�w

����4FF�T�mSTU�XIJUF�iBMM�

QPSDFMBJOw�TUPSF�XBT�

PQFOFE�JO�#BLFSTmFME �

California on May 1,

�����

����4FF�T�GBNJMZ�TPME�UIF�

DPNQBOZ�UP�8BSSFO�

#VGFUU�T�#FSLTIJSF�

)BUIBXBZ�*OD�

����4FF�T�$BOEJFT�TFU�VQ�B�

website to serve more

DVTUPNFST�

Timeline

Page 24: Creative Strategist

SWOT

Strengths

- More than ���ZFBST�FYQFSJFODF�PG�NBLJOH�

��DBOEJFT�

��.BEF�XJUI�GSFTIFTU�JOHSFEJFOUT�

- More then 200 shops across America and several

��PUIFST�BCSPBE�

- Easy to navigate through the online�TIPQQJOH�

- Easy to communicate with onsite shopping

��QFPQMF�

Opportunities

- Adults are the highest consumers, but they are going

to aging Out���(SFBU�BMUFSOBUJWF�UP�TVHBS�NJYFE�XJUI�OPO�TVHBS�

��ESJOLT�

- The increasing habit of online shopping gives a great

��PQQPSUVOJUZ�

8FBLOFTTFT��-PX�EFNBOEJOH�JO�TPNF�TFBTPOT�

��)JHI�competitive�JOEVTUSZ�JO�UIF�NBSLFUJOH�

��)JHI�QSJDFE�DIPDPMBUF�

- Store locations are very important for

��DIPDPMBUF�DPOTVNQUJPO�

Threats

��*U�JT�DSJUJDBM�UP�FODPVSBHF�TIPQQFST�UP�

��IBWF�DBOEJFT�JO�UIFJS�TIPQQJOH�MJTU�

- Candies are seen as more of an

unhealthy�DIPJDF�

��*U�JT�TUBCMF�JOEVTUSZ�XJUI�CJH�DPNQBOJFT�

that lead the US in production,

��EJTUSJCVUJPO�BOE�DPOTVNQUJPO�

Page 25: Creative Strategist

Direct Competitors

Indirect Competitors

Page 26: Creative Strategist

5IF�SFTFBSDI�TIPXT�UIBU�NBJO�DPOTVNFST�BSF�BHFT�GSPN��������)PXFWFS �

UFFOT��DIPDPMBUF�FBUJOH�BNPVOUT�BSF�DPOUSPMMFE�CZ�UIFJS�QBSFOUT �BOE�

QFPQMF�XIP�BSF�PWFS����IBWF�IFBMUI�QSPCMFNT�JOnVFODF�UIFN�UP�FBU�MFTT�

TVHBS�

Main Consumers

t�$POTVNQUJPO�PG�DIPDPMBUF�JO�6�4��CZ�BHF�

t�"WFSBHF�"NFSJDBO�FBUJOH�DIPDPMBUF�

�����DIPDPMBUF�QJFDFT�ZFBS�������DIPDPMBUF�QJFDFT�XFFLt�"WFSBHF�"NFSJDBO�DIPDPMBUF�DPOTVNQUJPO�

�����UJNFT�ZFBS�����UJNFT�XFFL

3FTPVSDFT�GSPN�UIF�SFTFBSDIJOH�PG�/BUJPOBM�$POGFDUJPOFST�"TTPDJBUJPO�JO������

Page 27: Creative Strategist

4FF�T�$BOEJFT��DVSSFOU�DPOTVNFST�BSF�QSJNBSJMZ�FMEFSMZ�QFPQMF �UIFZ�BSF�

BHJOH�PVU��5IFZ�OFFE�UP�BUUSBDU�NPSF�OFX�CMPPE�UP�CVZ�UIFJS�QSFNJVN�

DBOEJFT�

Issue

Page 28: Creative Strategist

$PNQBSFE�UP�PUIFS�CSBOET �4FF�T�$BOEJFT�BSF�TMPXMZ�MPTJOH�QFPQMF�T�

attention to their products, becasue their main customers, baby

CPPNFST �BSF�BHJOH�PVU�

Evidence

3FTPVSDFT�GSPN�(PPHMF�5SFOET��IUUQ���XXX�HPPHMF�DPN�USFOET�

8IFO�JU�DPNFT�UP�UIF�CPPNJOH�GPPEJF�EFNPHSBQIJD�LOPXO�BT�

UIF�NJMMFOOJBM �EFTTFSU�JT�B�TPDJBM�BOE�DVMJOBSZ�FYQFSJFODF�����5IFZ�

BSF�QSPKFDUFE�UP�outnumber non-millennials by �����

&YUSBDU�GSPN�'PPE�#VTJOFTT�/FXT���+BO �� ����

“”

Page 29: Creative Strategist

3FTPVSDFT�GSPN�/BUJPOBM�$POGFDUJPOFST�"TTPDJBUJPO�

1FPQMF�QSFGFS�UP�CVZ�TXFFUT�EVSJOH�IPMJEBZT�TVDI�BT�7BMFOUJOF�T�%BZ�BOE�

)BMMPXFFO��.PTU�CVZFST�DIPPTF�DIPDPMBUF�NPSF�UIBO�DBOEJFT�BOE�UIFZ�

BSF�CFDPNJOH�NPSF�DBSFGVMMZ�TFMFDUFE�QSPEVDUT�

Trend 1

t�����PG�7BMFOUJOF�T�%BZ�DBOEZ�TBMFT�BSF�chocolate�

t�*U�NFBOT�����QFPQMF�CFGPSF�CVZJOH�DBOEJFT �UIFZ�XJMM�UIJOL�BCPVU�UIF�NBJO�CFOFmU�GPS�UIFN��

)FBMUI�BOE�WBMVF�BSF�HVJEJOH�DBOEZ�QVSDIBTFT �XJUI�����PG�6�4��DPOTVNFST�

TFFLJOH�TVDI�CFUUFS�GPS�ZPV�PQUJPOT�BT�EBSL�DIPDPMBUF�PS�OVU�BOE�GSVJU�QSPEVDUT �

BOE�����CVZJOH�PO�TBMF�JUFNT�

&YUSBDU�GSPN�'PPE�#VTJOFTT�/FXT���'FC ��� ����

“”

Page 30: Creative Strategist

1FPQMF�QSFGFS�UP�TIBSF�JOUFSFTUJOH�UIJOHT�PS�VOJRVF�

CFIBWJPS�JO�UIFJS�TPDJBM�HSPVQT�UP�BUUSBDU�PUIFS�QFPQMF�T�

BUUFOUJPO��%FDPSBUJOH�UIFJS�CFE�MJLF�HJHBOUJD�GPPE�JT�POF�

FYBNQMF�

3FTPVSDFT�GSPN�5014: �(PPHMF�5SFOET �5XJUUFS�

Trend 2

Page 31: Creative Strategist

Social media is a bridge able to building the

DPNNVOJDBUJPO�CFUXFFO�QFPQMF�BOE�CSBOET��

*U�JT�BMTP�B�HSFBU�UPPM�UP�TQFFEJMZ�TQSFBE�

NFTTBHFT�BOE�JOnVFODF�QFPQMF�BSPVOE�UIF�

XPSME�

Trend 3

3FTPVSDFT�GSPN�5014: �(PPHMF�5SFOET �5XJUUFS�

.PSF�QFPQMF�UBML�BCPVU�DIPDPMBUF�PO�5XJUUFS��IPXFWFS �4FF�T�$BOEJFT�EPFT�OPU�IBWF�UPP�NVDI�

GPMMPXFST��

$PNQBSF�XPSET���DBOEJFT�BOE�TFFT�DBOEJFT�MPMMJQPQT �QFPQMF�UBML�PO�5XJUUFS�

$PNQBSF�XPSET���DIPDPMBUF�BOE�TFFT�DBOEJFT�DIPDPMBUF �QFPQMF�UBML�PO�5XJUUFS�

Page 32: Creative Strategist

t�6OJWFSTJUZ�TUVEFOU�

t�1FPQMF�XIP�BSF�QSPMJmD�JO�TPDJBM�NFEJB�DJSDMFT �IBWF�UIFJS�PXO�CMPH �BSF�BDUJWF�PO�'BDFCPPL�BOE�5XJUUFS�

t�4QFOE�NBOZ�IPVST�JO�GSPOU�PG�UIF�DPNQVUFS�FWFSZ�EBZ�

t�1SFGFS�UP�USFBU�UIFNTFMWFT�UP�TXFFUT�XIFO�UIFZ�BSF�EFQSFTTFE�

Target Market

Page 33: Creative Strategist

8F�VTF�UIF�UBHMJOF��4FF�4XFFU��*U�XBOUT�UP�FYQSFTT�UIBU�QFPQMF�DBO�FOKPZ�

TXFFU�FWFSZ�UJNF�

Creative Advertising

Page 34: Creative Strategist

Activities

t�.PUPDZDMF�'MBTI�.PC

t�"VUPNPCJMF

t�$IPDPMBUF�-BEJFT

Page 35: Creative Strategist

Ambient

t�-PMMJQPQ�4VOEJBM

t�$PJO�#JOPDVMBST

t�4USFFU�#BOOFS

Page 36: Creative Strategist

Outdoor

t�1PQ�VQ�4UPSF

t�"JSQMBOF�#BOOFS

Page 37: Creative Strategist

Strategies

Page 38: Creative Strategist

Cultural Trends

Be$�:RPDQ�5IF�SPMF�PG�XPNFO�JO�UIF�GVUVSF�XPSME�

t�*OTUSVDUPS��$BNFSPO�.BEEVY

t�$MBTT��$SFBUJWF�5IJOLJOH�GPS�"EWFSUJTJOH

t�4FNFTUFS��'BMM�����

t�4USBUFHJTU��1FHHZ

Page 39: Creative Strategist

5IF�"VTUSBMJBO�MBCPS�NBSLFU�BOE�XPSME�MBCPS�NBSLFU�KVTU�DPOTJTUFOUMZ�BOE�BNB[JOHMZ�

undervalues women in so many roles, particularly

JO�PVS�JOEVTUSZ�“ ”

$BMM�NF�PQQPSUVOJTUJD��*�UIPVHIU�*�DPVME�HFU�CFUUFS�QFPQMF�XJUI�MFTT�DPNQFUJUJPO�

because we were willing to understand the skills and FDSDELOLWLHV�WKDW�PDQ\�RI�WKHVH�ZRPDQ�KDG�

“”&WBO�5IPSOMFZ �DP�GPVOEFS�PG�-PPL4NBSU

5BMLJOH�JO�#MPPNCFSH�#VTJOFTTXFFL�PO�4FQ���OE ��

8IZ�IF�MJLFT�UP�IJSF�XPNFO�

Cultural Trends

Page 40: Creative Strategist

Introduction*O�UIF���TU�DFOUVSZ �NPSF�XPNFO�BSF�BDDFTTJOH�FEVDBUJPO�BOE�XPSLJOH�JO�JOEVTUSZ��

5IBU�BMTP�NFBOT�UIFZ�XJMM�IBWF�NPSF�DIBODFT�UP�QBSUJDJQBUF�JO�UIF�XPSME�

5IFSFGPSF �UP�BOBMZ[F�XPNFO�XJMM�CF�IFMQGVM�UP�VOEFSTUBOE�UIFJS�SPMFT�JO�TPDJFUZ �

BOE�VTF�UIFJS�QFSTQFDUJWF�UP�TFF�IPX�UIFZ�JOnVFODF�UIF�XPSME���

Cultural Trends

Page 41: Creative Strategist

Cultural Trends

Women

BehaviorThou

ghts

C

onsumption

Multiple Roles

Collecting

Decision-making

Free

Accessible

Contents6TJOH�CFIBWJPS �DPOTVNQUJPO�QBUUFSOT�BOE�UIJOLJOH �

UIPTF�UISFF�NBJO�DBUFHPSJFT�UBML�BCPVU�UIF���TU�DFOUVSZ�

XPNFO�

Page 42: Creative Strategist

Cultural Trends

In the 21st century, women can simultaneously EFBM�XJUI�NVMUJQMF�UIJOHT�XJUI�HSFBU�FGmDJFODZ�

Page 43: Creative Strategist

Cultural Trends

Women have different roles in their daily lives and also face a variety of circumstance PO�B�EBJMZ�CBTJT��5IJT�NFBOT�UIBU�XPNFO�FBTJMZ�GBDF�UIF�EJGGFSFOU�TJUVBUJPOT �UIFZ�

have more variety of things to do, so this report shows that women use social media mOEJOH�EFBMT�NPSF�UIBO�NFO�

Proof 18VH�VRFLDO�PHGLD�PRUH�WR�ÀQG�VROXWLRQV�

MenWomen

3FTPVSDFT�GSPN�OFYUPQJB�

Page 44: Creative Strategist

Cultural Trends

Proof 2:RPHQ�KDYH�PXOWLSOH�UROHV�LQ�VRFLHW\�WRGD\�

Women have taken on PXOWLSOH�UROHV�WR�DGDSW�WR�FKDQJHV�LQ�WRGD\·V�VRFLHW\��5IFZ�DPOUJOVF�UP�NFFU�

household and family responsibilities, while at the same time working outside the IPNF�BOE�USZJOH�UP�QVSTVF�QFSTPOBM�JOUFSFTUT�

“”Extract from Cleveland Clinic

Topic: Work Home Multiple Roles & Stress, Oct, 21, 10

Less than ����RI�IDPLOLHV�WRGD\�DUH�´W\SLFDO�µ where UIF�GBUIFS�JT�UIF�XBHF�FBSOFS�BOE�UIF�NPUIFS�JT�BU�IPNF�XJUI�TFWFSBM�DIJMESFO��*O�����

PG�NBSSJBHFT �CPUI�QBSUOFST�BSF�FNQMPZFE��"MTP �����PG�NBSSJFE�XPNFO�XJUI�DIJM-ESFO�VOEFS�BHF����BSF�JO�UIF�XPSL�GPSDF�

“”&YUSBDU�GSPN�IUUQ���IND�ZVLV�DPN

Jugglers of multiple roles, Mar, 10, 13

Page 45: Creative Strategist

Cultural Trends

Proof 35HSRUWV�DERXW�VWUHVV�UHODWHG�WR�WKHVH�PXOWLSOH�UROHV�

5PEBZ �XPNFO�BSF�NVMUJ�UBTLJOH�JO�UIFJS�XPSL�BOE�QFSTPOBM�MJWFT��.BOZ�XPNFO�IBWF�

WZR�WR�GR�OLVWV��RQH�IRU�WKH�KRPH�DQG�RQH�IRU�WKH�RIÀFH��WKDW�GRPLQDWH�WKHLU�HYHU\GD\�GHFLVLRQV�Women experience multiple life stressors in their many roles as wives, mothers, daughters, care- takers, friends and career professionals and all of these demands BEE�TUSFTT�UP�UIFJS�MJGF�

”Extract from citifmonlineMultiple roles make women more stressed, Sep, 21, 14

Page 46: Creative Strategist

Cultural Trends

1SFGFSJOH�UP�IBWF�JOUFSBDUJWF�FYQFSJFODF�

Page 47: Creative Strategist

Cultural Trends

Proof 10DNH�KRPHPDGH�EHDXW\�E\�QDWXUDO�LQJUHGLHQWV�

&KORH�)HOGPDQ:PV5VCF�DIBOOFM�TVCTDSJCFT������,

IUUQT���XXX�ZPVUVCF�DPN�VTFS�$MPF$PVUVSF

6DUL�-RQHV:PV5VCF�DIBOOFM�TVCTDSJCFT�������,

IUUQT���XXX�ZPVUVCF�DPN�VTFS�LSB[ZSBZSBZ

The Wall Street Journal talked to a few WHHQDJH�FRVPHWLFLDQV…, having felt the residual effects of the economic recession, opted out of investing in

expensive products for their high-quality beauty tastes and took toFRQFRFWLQJ�WKHLU�RZQ�PDNHXS�UHFLSHV�LQ�WKH�FRPIRUW�RI�WKHLU�RZQ�KRPHV�

”Extract from Beauty High post on Sep 22nd, 11

Page 48: Creative Strategist

Cultural Trends

Proof 2:RPHQ�WHQG�WR�EH�DWWUDFWHG�WR�LQWHUHVWLQJ�DQG�SOD\IXO�FRQWHQWV�

3OD\%X]]This website enables people to play and create playful content PO�UIF�XFC�TVDI�BT�RVJ[[FT �MJTUT�BOE�QPMMT��1FPQMF�BSF�BCMF�UP�

FNCFE�PS�TIBSF�UIJT�UZQF�PG�DPOUFOU�PO�UIFJS�QFSTPOBM�TJUFT�

7ZLWWHU�IROORZHUV������.)HPDOH�XVHUV������������0DOH�XVHUV������������� ���

3FTPVSDFT�GSPN�1MBZ#V[[ �RVBOUDBTU �UXJUUFS�

Page 49: Creative Strategist

Cultural Trends

Proof 3,Q�VRFLDO�PHGLD�WHUPV�VHDUFKLQJ�GDWD�

Recently, DIY and handmade items have DPNFCBDL�BHBJO�JO�NBSLFUJOH��"MTP �SFTFBSDI�

handmade, DIY, sewing and sewing machine those terms within social media using data depending on gender differentiation, the results show that women are making things by herself NPSF�UIBO�NFO�

3FTPVSDFT�GSPN�5BMLXBMLFS�

Page 50: Creative Strategist

Cultural Trends

Before consuming, women follow, collect BOE�SFTFBSDI�PUIFS�JOGPSNBUJPO�

Page 51: Creative Strategist

Cultural Trends

Proof 1:RPHQ�SUHIHU�WR�KDYH�LQWHUDFWLRQV�ZLWK�SURGXFWVEHIRUH�SXUFKDVLQJ�

The market analist adds that a pleasant taste also plays an important role in beauty

supplements and currently there are many SURGXFWV�RQ�WKHPDUNHW�WKDW�RIIHU�LQGXOJHQW�WDVWHV��FUHDWLQJ�D�FRPSHWLWLRQ�LQ�RIIHULQJ�LQWHUHVWLQJ�ÁDYRUV�

“”&YUSBDU�GSPN�IUUQ���XXX�DPTNFUJDTEFTJHO�DPN�.BSLFU�5SFOET�#FBVUZ�GSPN�XJUIJO�TVQQMFNFOUT�IPX�UP�XJO�UIF�DPOTVNFS

Page 52: Creative Strategist

Cultural Trends

Proof 2)ROORZ�EUDQGV�ZHEVLWHV�WR�JHW�LQIRUPDWLRQ�

3FTPVSDFT�GSPN�-BC��� �.BSLFU�3FTFBSDI��4NBSUFS�

Women often follow those beauty brands on social media to get more JOGPSNBUJPO �DPVQPOT�BOE�TBMF�JUFNT�

Page 53: Creative Strategist

Cultural Trends

Proof 3)ROORZ�VXJJHVWLRQV�IURP�FHOHEULWLHV�RU�EHDXW\�ZHEVLWHV�

3FTPVSDFT�GSPN�5XJUUFS�

5HÀQHU\��Twitter followers ���.

%U\FH�*UXEHUTwitter followers ���.

Page 54: Creative Strategist

Cultural Trends

.BLF�EFDJTJPOT�CZ�UIFNTFMWFT�

Page 55: Creative Strategist

Cultural Trends

Proof 1$EOH�WR�DWWHQG�KLJKHU�HGXFDWLRQ�E\�SHUVRQDO�FKRLFH�

t�8PNFO�IBWF�CFFO�FBSOJOH�NPSF�CBDIFMPS�T�EFHSFFT�UIBO�NFO�TJODF������

t�8PNFO�IBWF�CFFO�FBSOJOH�NPSF�NBTUFS�T�EFHSFFT�UIBO�NFO�TJODF������

Resources from5IF�(SBEVBUF�.BOBHFNFOU�"ENJTTJPO�$PVODJM

#VTJOFTTXFFL���IUUQ���CVTJOFTTXFFL�DPN�CTDIPPMT�SBOLJOHT�

Page 56: Creative Strategist

Cultural Trends

Proof 2,Q�VFLHQFH�UHVHDUFKLQJ��ZRPHQ�PRUH�ZLGH�WKLQNLQJ�

TDJFOUJTUT�UIFPSJ[F�UIBU�UIPTF�EJGGFSFODFT�NJHIU�FYQMBJO�XIZ�NFO�UFOE�UP�FYDFM�JO�UBTLT�

that depend on sheer processing while ZRPHQ�VKRZ�UHODWLYH�VWUHQJWK�LQ�WDVNV�WKDW�FDOO�IRU�DVVLPLODWLQJ�DQG�LQWHJUDWLQJ�GLVSDUDWH�SLHFHV�RI�LQIRUPDWLRQ��

8IBU�T�NPSF �UIF�DPSE�DPOOFDUJOH�UIF�MFGU�BOE�SJHIU�MPCFT�JT�����UIJDLFS �PO�BWFSBHF �JO�

GFNBMF�CSBJOT��"OE�ZRPHQ�KDYH�ZLGHU�SHULSKHUDO�YLVLRQ�WKDQ�PHQ�GR�

”Extract from How Women Decide, Cathy Benko and Bill Pelster, Sep, 2013

Page 57: Creative Strategist

Cultural Trends

Proof 3*HQGHU�HTXDOLW\��ZRPHQ�FDQ�GHFLGH�E\�WKHLU�RZQ�LGHD�

*G�UIFSF�JT�POF�UIJOH�*�LOPX�GPS�DFSUBJO �JU�JT�UIBU�UIJT�IBT�UP�TUPQ��'PS�UIF�SFDPSE �GFNJOJTN �

CZ�EFmOJUJPO �JT�UIF�CFMJFG�UIBU�PHQ�DQG�ZRPHQ�VKRXOG�KDYH�HTXDO�ULJKWV�DQG�RSSRUWXQLWLHV��*U�JT�UIF�UIFPSZ�PG�UIF�QPMJUJDBM �

FDPOPNJD�BOE�TPDJBM�FRVBMJUZ�PG�UIF�TFYFT�

“”&YUSBDU�GSPN�&NNB�8BUTPO�)F'PS4IF�4QFFDI�BU�UIF�6OJUFE�/BUJPOT�6/�8PNFO �4FQ���UI ���

Page 58: Creative Strategist

Cultural Trends

5IF�GSFFEPN�PG�UIJOLJOH�

Page 59: Creative Strategist

Cultural Trends

Proof 1)UHH�WR�HQMR\�WKH�WKLQJV�WKH\�ÀQG�LQWHUHVWLQJ�

*�WF�IBE�OP�USBJOJOH �JU�XBT�KVTU�TPNFUIJOH�UIBU�*�HQMR\HG�GRLQJ��*U�T�B�

GBJSMZ�DIFBQ�IPCCZ��*�CVZ�GBDF�QBJOUT�GSPN�GBODZ�ESFTT�TIPQT�BOE�UIFZ�POMZ�XPSL�PVU�

BU�b��FBDI�“

”&YUSBDU�GSPN�IUUQ���XXX�EBJMZNBJM�DP�VL

IUUQT���XXX�ZPVUVCF�DPN�XBUDI W�.S*8�)�7Q;�

%HOLQGD�0DLQHV

Page 60: Creative Strategist

Cultural Trends

Proof 20HQ�ZRUN�WR�JHW�DQG�NHHS�PRUH�ZRPHQ�LQ�VFLHQFH�

*U�JT�FBTZ�UP�TBZ �BT�B�NBO �UIBU�ZPV�BSF�GPS�FRVBMJUZ�GPS�XPNFO�����CFDBVTF�ZPV�BSF�PGUFO�

TQFBLJOH�GSPN�B�QPTJUJPO�PG�QSJWJMFHF��#VU�XF�OFFE�UP�EP�NPSF�UIBO�KVTU�UBML�BCPVU�FRVJUZ��

we need to use that position of privilege to actively FUHDWH�RSSRUWXQLWLHV�IRU�DOO��7KH�JUHDWHVW�XVH�RI�SRZHU�LV�WKHHPSRZHUPHQW�RI�RWKHUV�

“”&YUSBDU�GSPN�.BUU�8BMMBFSU�

Page 61: Creative Strategist

Cultural Trends

Proof 30HQ�ZRUNLQJ�WR�IXUWKHU�DWWUDFW�PRUH�ZRPHQ�WR�WHFKQRORJ\

We have a tremendous opportunity to build technology that expands our human poten-

UJBM������BOE�EXLOGLQJ�D�FOLPDWH�RI�WUXVW�ZLWKLQ�WDOHQWHG�DQG�GLYHUVH�WHDPV�KHOSV�LPSURYH�WKH�TXDOLW\�RI�RXU�VRIWZDUH�DV�ZHOO�DV�WKH�TXDOLW\�RI�OLIH�

“”&YUSBDU�GSPN�3PTT�4NJUI�

Page 62: Creative Strategist

t�*OTUSVDUPS��$BNFSPO�.BEEVY

t�$MBTT��$SFBUJWF�5IJOLJOH�GPS�"EWFSUJTJOH

t�4FNFTUFS��'BMM�����

t�4USBUFHJTU��1FHHZ

Social Listening

Page 63: Creative Strategist

Social Listening

&RQWHQWVt�#SBOE

t�1SPCMFN

t�0CKFDUJWFT

t�1FPQMF

t�#BSSJFST

Page 64: Creative Strategist

Social Listening

1LYHD was established by pharmacist Carl Paul Beiersdorf in 1882, which means UIFZ�IBWF�PWFS�POF�DFOUVSZ�PG�FYQFSJFODF�NBLJOH�TLJO�BOE�CPEZ�DBSF�QSPEVDUT��

During the 1930s, Beiersdorf began producing tanning oils, shaving cream, shampoo BOE�GBDJBM�UPOFST��/JWFB�JT�XFMM�LOPXO�GPS�VTJOH�QFSGVNF�JO�UIFJS�QSPEVDUT�TJODF�UIF�

CFHJOOJOH�

%UDQG

Page 65: Creative Strategist

Social Listening

7KDW�PHDQV�1LYHD�VWDUWV�WR�ORVH�SHRSOH·V�LQWHUHVW�DQG�DWWHQWLRQ�DERXW�WKHLU�SURGXFWV�

3UREOHP*O����� �/JWFB�TUBSUT�UP�USBOTGPSN�JUTFMG�JODMVEJOH�SFPSHBOJ[JOH�NBOBHFNFOU �

launching a new skin research center, new products and designing a rebranding TUSBUFHZ�GPS�/JWFB�QSPEVDUT�

)PXFWFS �QFPQMF�BSF�TFBSDIJOH�GPS�/JWFB�PO�(PPHMF�MFTT�BOE�MFTT�FBDI�ZFBS�

Page 66: Creative Strategist

Social Listening

The search trends on Google still show ups and downs, but the average search OVNCFS�JT�UP�EFDMJOF�DPOUJOVJOH��

2EMHFWLYHV

3HRSOH·V�DWWHQWLRQ�NHHS�UHGXFLQJ�

3FTPVSDFT�GSPN�(PPHMF�5SFOE�

Page 67: Creative Strategist

Social Listening

3FTPVSDFT�GSPN�(PPHMF�5SFOE�

t�/JWFB�DSFBN�NBEF�GBMTF�DMBJNT�BCPVU�UIFJS�

product in advertising and then had to pay the mOF�UP�6�4��'FEFSBM�5SBEF�$PNNJTTJPO�

t�/JWFB�BMTP�IBE�TPNF�JOBQQSPQSJBUF�SBDJTU�

DBNQBJHOT�

3UREOHP�KDSSHQHG�DIWHU������

����

Page 68: Creative Strategist

Social Listening

This campaign came out three years ago; however each year people around XPSME�TUJMM�SFUXFFU�BOE�UBMLJOH�BCPVU�JU�PS�VTF�JU�UP�DPOOFDU�XJUI�PUIFS�FWFOUT�

3HRSOH��

3HRSOH�WDON�ORWV�QHJDWLYH�FRQFHSW�DERXW�WKLV�FDPSDLJQ�

3FTPVSDFT�GSPN�5XJUUFS�

Page 69: Creative Strategist

Social Listening

3FTPVSDFT�GSPN�5BMLXBMLFS�

����

The interesting thing is even though people keeping mention this campaign, most people talking about this topic are in Germany and 6OJUFE�4UBUFT�

,Q�*HUPDQ\��PRVW�SHRSOH�IHHO�QHJDWLYH�DERXW�UDFLVW�FDPSDLJQ�,Q�8QLWHG�6WDWHV��PRVW�SHRSOH�IHHO�QHXWUDO�DERXW�LW�

Page 70: Creative Strategist

Social Listening

3HRSOH��

7HHQDJH�JLUOV�WDON�ORWV�DERXW�QHZ�1LYHD�OLS�EDOP�

3FTPVSDFT�GSPN�*OTUBHSBN �5XJUUFS �:PVUVCF�

Page 71: Creative Strategist

Social Listening

3FTPVSDFT�GSPN�5BMLXBMLFS�

The interesting thing is the data showing that the GFFMJOH�BCPVU�/JWFB�OFX�MJQ�CBMN�JO�6OJUFE�4UBUFT�JT�

split to three parts: QHJDWLYH� QHXWUDO and SRVLWLYH�

Page 72: Creative Strategist

Social Listening 1LYHD�PHQ�KDV�EHFRPH�SRSXODU�

3FTPVSDFT�GSPN�5014: �5BMLXBMLFS�

/JWFB�.FO

/JWFB�-JQ

/JWFB�$SFNF

3HRSOH��'SPN�UIF�JOGPSNBUJPO �JU�TIPXT�/JWFB�NFO�

has become more popular than other QSPEVDUT�GSPN�/JWFB�

Page 73: Creative Strategist

Social Listening

3FTPVSDFT�GSPN�5BMLXBMLFS �5XJUUFS�

#VU�NFO�DBSF�XIBU�/JWFB�TBZT�

in their campaign, and most responses are suspecious BCPVU�UIFJS�QSPEVDUT�

"OE�FWFO�/JWFB�NFO�JT�QPQVMBS �UIF�JOGPSNBUJPO�

TIPXT�UIBU�GFNBMFT�DBSF�BOE�UBML�BCPVU�/JWFB�NFO�

NPSF�UIBO�NBMFT�

Page 74: Creative Strategist

Social Listening

3FTPVSDFT�GSPN�(PPHMF�5SFOET�

%DUULHUV.BKPS�DPNQFUJUPST�BSF�UIF�NPTU�CBSSJFST�

GPS�/JWFB��5IFJS�CSBOET�BOE�QSPEVDUT�BSF�

TP�TJNJMBS��)PX�UP�QSFTFOU�UIF�DIBSBDUFS�

PG�/JWFB�BOE�TIPX�EJGGFSFOUJBUFE�JU�XJUI�

PUIFS�DPNQBOJFT�JT�SFBMMZ�OFFEFE�

Page 75: Creative Strategist

Social Listening

3FTPVSDFT�GSPN�5BMLXBMLFS�

5IF�6�4��QJF�DIBSU�TIPXT�UIBU�

/JWFB�TUJMM�IBT�DIBODFT�UP�QSPNPUF��

'JOEJOH�UIF�SJHIU�EJSFDUJPO�BUUSBDU�

new blood to become main cus-UPNFST�JT�JNQPSUBOU�OPX�

Page 76: Creative Strategist
Page 77: Creative Strategist

Web Design

Page 78: Creative Strategist

t�*OTUSVDUPS��"OESFB�1JNFOUFM

t�$MBTT��*OTJEF�1SPHSBNNJOH

t�4FNFTUFS��'BMM�����

*O�UIF�XPSME �QFPQMF�T�MJGF�DPOOFDUJOH�XJUI�UIF�EJHJUBM�TUVGG�

JT�SFBMMZ�OPSNBM��5IFZ�TFBSDI�JOGPSNBUJPO�CZ�VTJOH�XFCTJUF�

BOE�CSPXTF�UIF�XFCTJUF�CZ�UIFJS�TNBSU�EFWJDFT��"OE�

DPEJOH �XIJDI�JT�VOWJTJCMF�GVODUJPOBM�MBOHVBHF�NBLFT�JU�

IBQQFO��*�N�DVSJPVT�IPX�TUSBUFHZ�DBO�DPOOFDU�XJUI�DPEJOH�

XPSME �TP�*�TUJMM�MFBSO�CPUI�TUSBUFHZ�BOE�DPEJOH��

Coding Practice Programs

Page 79: Creative Strategist

IUUQ���QFHHZ�MJ�DPN�BBV�NJEQPJOU�SFDJQF�

Program 1 - Recipe

Page 80: Creative Strategist

IUUQ���QFHHZ�MJ�DPN�BBV�NJEQPJOU�TBOGSBODJTDP�

Program 2 - San Francisco Landmarks

Page 81: Creative Strategist

IUUQ���QFHHZ�MJ�DPN�BBV�NJEQPJOU�TFFTDBOEJFT�

3URJUDP�����6HH·V�&DQGLHV

Page 82: Creative Strategist
Page 83: Creative Strategist

'JOBM1SPKFDU1SPQPTBM

Page 84: Creative Strategist

'SPN�TUVEFOU�UP�6*�EFTJHOFS �*�KVTU�XBMLFE�EPXO�PO�UIF�TUSBJHIU�QBUI �XIJDI�*�XBT�

BCMF�UP�TFF�UIF�GVUVSF�PG�NZ�MJGF�POF�ZFBS�BHP��#VU�UIJOHT�DIBOHF�BMM�UIF�UJNF��8IFO�

*�XPSLFE�XJUI�4JOHBQPSF�DPXPSLFST�*�mHVSFE�PVU�PVS�DVMUVSBM�EJGGFSFODFT��5IFO �*�

BTLFE�NZTFMG�JG�*�XBT�OPU�XJEFMZ�PQFOJOH�NZ�NJOE�BOE�FZFT�UP�VOEFSTUBOE�QFPQMF �

IPX�DPVME�*�CF�B�HSFBU�EFTJHOFS �)PX�DPVME�*�LOPX�XIBU�QFPQMF�FYBDUMZ�XBOU�UIFO�

EFTJHOJOH�UIF�UIJOHT�GPS�UIFN �*O�PSEFS�UP�LOPX�NPSF�BCPVU�QFPQMF �TP�*�DBNF�IFSF�JO�

4BO�'SBODJTDP�BOE�TUVEZ�BCSPBE�BOE�CF�B�GSFF�MBODFS�BU�UIF�TBNF�UJNF��*�USZ�UP�USBJO�

NZTFMG�VTJOH�UIF�WBSJFUZ�PG�QFSTQFDUJWFT�UP�PCTFSWF�UIJOHT�

"GUFS�IFSF�JO�4BO�'SBODJTDP �*�BCTPSC�MPUT�PG�EJGGFSFOU�UIJOHT�BOE�EJGGFSFOU�DVMUVSFT��*�

VOEFSTUBOE�UIBU�QFPQMF�JT�OPU�KVTU�BCPVU�UIFJS�CFIBWJPS �XIJDI�*�DBO�FBTJMZ�PCTFSWF�

XJUI�NZ�FZFT��1FPQMF�IBT�UIFJS�NJOE�EFQFOEJOH�PO�EJGGFSFOU�BHJOH �DVMUVSF�BOE�UIFJS�

FYQFSJFODF�UIBU�BSF�NPSF�QSPGPVOE�UIBO�*�UIJOL��"MTP �UIPTF�EJHJUBM�BOE�UFDIOPMPHZ�

DIBOHF�GBTUFS�FBDI�ZFBS �JU�LFFQT�JOnVFODJOH�QFPQMF�T�MJGF��5IFSF�BSF�UPOFT�PG�SFBTPOT�

DBO�DIBOHF�QFPQMF��)PX�DPVME�*�CF�TP�TVSF �XIJDI�*�GPVOE�JT�USVUI �&WFO�JU�JT�SJHIU�

IPX�BCPVU�OFYU�ZFBS �OFYU���ZFBST�PS�OFYU�EFDBEF

Page 85: Creative Strategist

���8FC�%FTJHO�VTF�UIF�TDSFFO�UP�DPNNVOJDBUF�XJUI�UIF�WJFXFST��)PX�

TUSBUFHZ�DBO�DPOOFDU�XJUI�DPEJOH �$PEJOH�BSF�UIF�DPOUFYU�PG�NPTU�EJHJUBM�

BOE�UFDIOPMPHJDBM�TPGUXBSF��*O���TU�DFOUVSZ �JU�T�TUJMM�DPOUJOVJOH�DIBOHJOH�

PVS�MJGF�

���*O�HBNJOH�BSFB �EFTJHOFST�OPU�POMZ�OFFE�UP�UFMM�TUPSJFT�CZ�WJTVBM�XBZT�

CVU�BMTP�LOPXT�IPX�UP�DPNNVOJDBUF�XJUI�UIFJS�WJFXFST�BOE�DPMMBCPSBUF�

XJUI�QMBZFST��5IBU�NBLFT�NF�DVSJPVT�UIF�QSPDFTT�PG�NBLJOH�UIF�TUPSJFT�

Courses:

Page 86: Creative Strategist