110/04/2023
What Influence Users’ Decisions to Take Apps into Use?
A Framework for Evaluating Persuasive and Engaging Design
in Mobile Apps for Well-Being
Ting-Ray Chang1,2, Eija Kaasinen1, & Kirsikka Kaipainen1
1 VTT, Technical Research Centre of Finland 2 University of Cambridge
MUM 2012, Ulm
210/04/2023
Introduction
”Design a ’dream app’ for well-being”
”Works like a drug, spreads like a virus”
What’s out there?
What can we learn from
them?
User-Centric-Design Process / Iterations
Experts
Users
310/04/2023
Summer 2011, from App markets of Android and iOS
Browsing top 300 free and top 150 paid in health & fitness,Browsing top 50 of all categories
Keyword search – mood, social, mental, behavio(u)r, happiness, training, monitor(ing), smoke, awareness, well(-)being
A pool of 85 i-apps and 26 android-apps from 5k+ Apps
App markets
410/04/2023
Mapping apps by social-individual use, mental-physical focus12 selected Apps.
App selection
510/04/2023
What makes an a dream App? Experts & literature says…
610/04/2023
I would download this App and use it. This App seems easy to use. I find this App attractive. This App suits my needs. I find this App exciting. This App seems useful. This App seems fun. This App seems safe and trustworthy. I would consider mentioning this App to my
friends or family. I would like to connect my Facebook profile
with this App.
I would like to use this App because: I don't want to use this App because:
totally agree
somewhat agree
somewhat disagree
totally disagree
I don’t know
User Survey
710/04/2023
810/04/2023
Healthy Habits
910/04/2023
My Calm Beat
1010/04/2023
Mood Meter
1110/04/2023
1210/04/2023
Single Focus or Overall Well-being
http://itunes.apple.com/ug/app/mybalance/id369094340?mt=8
Users appreciate both!
1310/04/2023
Social Support Mechanism
Instead of one-way sharing/synching on social media, provide social support mechanisms that allow users connect and share with a selected group of friends or peers with similar goals. For gaining feedback and feeling belong.
1410/04/2023
Interactivity
Multimodal interactions instead of textual input and passive reading
1510/04/2023
Automatic data collectionUtilising mobile technology for sensor measurements and interactivity
1610/04/2023
Naming and UI – What users LOVE/HATE/ or even NEVER want to associate themselves with…
1710/04/2023
Games, rewards, challenges, storyline, practical usages
https://challenge.meyouhealth.com/
1810/04/2023
Thank you! Questions?
A copy of this presentation can be found on SlideShare shortly, or on linkedIn: http://www.linkedin.com/in/designresearcher
Catch-up with this study – MobiHealth 2012 , ”Persuasive Design in Mobile Applications for Mental Well-being: Multidisciplinary Expert Review”.
It is our hope that you may find this framework useful to evalute your App, feel free to request for more details.
Contact the authors: Ting-Ray Chang [email protected]
