1 18/05/2022 What Influence Users’ Decisions to Take Apps into Use? A Framework for Evaluating Persuasive and Engaging Design in Mobile Apps for Well- Being Ting-Ray Chang 1,2 , Eija Kaasinen 1 , & Kirsikka Kaipainen 1 1 VTT, Technical Research Centre of Finland 2 University of Cambridge MUM 2012, Ulm
Mum2012 tchang
Jan 13, 2015
Personal well-being is influenced by small daily decisions such as what or when to eat or whether to go jogging. The health consequences of these decisions accumulate over time. Mobile applications can be designed to support people in everyday decisions and thus help to improve well-being real-time. In this paper we propose a framework to study the influential factors for users to download and use applications from the wide selection currently available in App stores. The framework includes attractiveness, value, ease-of-use, trust, social support, diffusiveness, as well as fun and excitement. We illustrated how the framework works in practise by applying it to an online survey to assess 12 mobile Apps for well-being. The results showed that these influential factors did match the decisions on users’ attitudes toward taking Apps into use. User feedback explained how people assessed the influential factors before actually using the applications.
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Transcript
110/04/2023
What Influence Users’ Decisions to Take Apps into Use?
A Framework for Evaluating Persuasive and Engaging Design
in Mobile Apps for Well-Being
Ting-Ray Chang1,2, Eija Kaasinen1, & Kirsikka Kaipainen1
1 VTT, Technical Research Centre of Finland 2 University of Cambridge
MUM 2012, Ulm
210/04/2023
Introduction
”Design a ’dream app’ for well-being”
”Works like a drug, spreads like a virus”
What’s out there?
What can we learn from
them?
User-Centric-Design Process / Iterations
Experts
Users
310/04/2023
Summer 2011, from App markets of Android and iOS
Browsing top 300 free and top 150 paid in health & fitness,Browsing top 50 of all categories
Keyword search – mood, social, mental, behavio(u)r, happiness, training, monitor(ing), smoke, awareness, well(-)being
A pool of 85 i-apps and 26 android-apps from 5k+ Apps
App markets
410/04/2023
Mapping apps by social-individual use, mental-physical focus12 selected Apps.
App selection
510/04/2023
What makes an a dream App? Experts & literature says…
610/04/2023
I would download this App and use it. This App seems easy to use. I find this App attractive. This App suits my needs. I find this App exciting. This App seems useful. This App seems fun. This App seems safe and trustworthy. I would consider mentioning this App to my
friends or family. I would like to connect my Facebook profile
with this App.
I would like to use this App because: I don't want to use this App because:
totally agree
somewhat agree
somewhat disagree
totally disagree
I don’t know
User Survey
710/04/2023
810/04/2023
Healthy Habits
910/04/2023
My Calm Beat
1010/04/2023
Mood Meter
1110/04/2023
1210/04/2023
Single Focus or Overall Well-being
http://itunes.apple.com/ug/app/mybalance/id369094340?mt=8
Users appreciate both!
1310/04/2023
Social Support Mechanism
Instead of one-way sharing/synching on social media, provide social support mechanisms that allow users connect and share with a selected group of friends or peers with similar goals. For gaining feedback and feeling belong.
1410/04/2023
Interactivity
Multimodal interactions instead of textual input and passive reading
1510/04/2023
Automatic data collectionUtilising mobile technology for sensor measurements and interactivity
1610/04/2023
Naming and UI – What users LOVE/HATE/ or even NEVER want to associate themselves with…
1710/04/2023
Games, rewards, challenges, storyline, practical usages
https://challenge.meyouhealth.com/
1810/04/2023
Thank you! Questions?
A copy of this presentation can be found on SlideShare shortly, or on linkedIn: http://www.linkedin.com/in/designresearcher
Catch-up with this study – MobiHealth 2012 , ”Persuasive Design in Mobile Applications for Mental Well-being: Multidisciplinary Expert Review”.
It is our hope that you may find this framework useful to evalute your App, feel free to request for more details.
Contact the authors: Ting-Ray Chang [email protected]
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