CHASE 2011Mobilise Your Data22nd February 2011
© Steve CastRedbourn Business Systems Limited
© Steve CastRedbourn Business Systems Limited
POLITE NOTICEThis presentation is
Copyright © Steve Cast, of Redbourn Business Systems Limited 2011 with all rights reserved. Please
do not distribute this presentation without first confirming with
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Mobilise Your Data Slide 2 © Steve Cast, Redbourn Business Systems Limited
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Mobilise Your Data Slide 3 © Steve Cast, Redbourn Business Systems Limited
PLEASE
SWITCH ONYOUR
MOBILE PHONES
THANK YOU!
Where? When?
Why? How?Who?
What?
Why?
Question and Answer Session
At The EndWhen? Who?
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Mobilise Your Data Slide 4 © Steve Cast, Redbourn Business Systems Limited
Mobilise Your Data?
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Mobilise Your Data Slide 5 © Steve Cast, Redbourn Business Systems Limited
• MOBILISE (verb)
The verb MOBILISE has 4 senses:
1. Call to arms; of military personnel2. Get ready for war3. Make ready for action or use4. Cause to move around
Make ready for action or use
Mobile Technology
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Mobilise Your Data Slide 6 © Steve Cast, Redbourn Business Systems Limited
From Wikipedia, the free encyclopaediaMobile technology is a collective term used to describe the various types of cellular communication technology. Since the beginning of this millennium, a standard mobile device has gone from being no more than a simple two-way pager to being a cellular phone, GPS navigation system, an embedded web browser, an Instant Messenger client, and a hand-held video gaming system. Many experts argue that the future of computer technology rests in mobile/wireless computing.
Mobilise Your Data?
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Mobilise Your Data Slide 7 © Steve Cast, Redbourn Business Systems Limited
Mobilise Your Data =
Make your data ready for action for
use with
mobile technology.
Introduction
Developers of the Advantage Fundraiser integrated fundraising, membership and alumni database and Advantage Box Office integrated fundraising and box office systems
Redbourn Business Systems formed in 1994
Steve Cast, Founder and Managing Director of Redbourn Business Systems Limited
M obilise Your D ata S lide 8 © S teve C ast, R edbourn B usiness System s L im ited
Mobilise Your Data Slide 8 © Steve Cast, Redbourn Business Systems Limited
Mobilise Your Data
Background andTrends
AvailableServices
IntegrationCase Studies
M obilise Your D ata S lide 9 © S teve C ast, R edbourn B usiness System s L im ited
Mobilise Your Data Slide 9 © Steve Cast, Redbourn Business Systems Limited
Predictions/Next Steps
Please Give Us Your Feedback
For a copy of this presentation please visit www.redbourn.co.uk or leave your business card with my colleague Annie, or visit us on Stand 8 today or tomorrow.
M obilise Your D ata S lide 10 © S teve C ast, R edbourn B usiness System s L im ited
Mobilise Your Data Slide 10 © Steve Cast, Redbourn Business Systems Limited
Mobilise Your Data
Background andTrends
AvailableServices
Integration andCase Studies
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Mobilise Your Data Slide 11 © Steve Cast, Redbourn Business Systems Limited
Next Steps/Predictions
Background andTrends
Background and Trends - Statistics:The world is going mobile
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50 Million iPhones sold to date
200,000 Android devices sold each day
8.5 Million iPads sold to date
70 Million tablets predicted by 2013
5 Billion connections made globally
Source: CM First 2011
Background and Trends - Statistics:The UK is going mobile
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96% of the UK population own a mobile phone
23% of the UK’s mobile phone users use handsets to access the Internet
30 Million mobile phones were sold last year in the UK
Sources: Ofcom 2010BBC 2010
Background and Trends - Checklist:CIO’s Checklist for 2011
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Checklist
Cloud Computing
Mobile Applications and
Media Tablets
Social Collaboration
…
“Companies should factor these top
10 technologies in their strategic
planning process by asking key
questions and making deliberate
decisions about them
during the next two years.”
David Cearley, Vice President and distinguished analyst at Gartner
Background and Trends - Trends:The Android v iPhone battle continues
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The Open Source Android Smartphone will be the leading smart phone Operating System by 2014.
Source:Gartner Research September 2010
Background and Trends - Trends:Ever Increasing Use of Mobiles
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A recent survey of 5,000 Britons carried out by PC World found:
50% of people spend 30 minutes a day in the bathroom, on their mobile phone.
That’s more time than they spend showering or cleaning their teeth.
Source: guardian.co.uk 02/01/2011
Background and Trends - Shopping:Is mobile shopping that different to donating?
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“Mobile is clearly becoming a new way
people shop…. [Ebay has] has nearly
tripled gross merchandise value
year-over-year to nearly $2billion…
In 2011 we expect Mobile GMV to
double to $4billion”
John DonahoePresident and CEO, eBay
Mobilise Your Data: Survey
iPhone
SymbianNokia, Sony, Samsung
Android
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Blackberry
Windows Phone
Mobilise Your Data Survey
iPhone
SymbianNokia, Sony, Samsung
Android
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Blackberry
Windows Phone
Symbian36%
iPhone16.7%
Android25.5%
Blackberry14.8%
Sources: Daily Telegraph, 11/10/10 and 11/11/2010 combined
Windows Phone7%
Mobilise Your Data
Background andTrends
AvailableServices
Integration andCase Studies
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Mobilise Your Data Slide 20 © Steve Cast, Redbourn Business Systems Limited
Next Steps/Predictions
Available Services
Available Services
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Mobilise Your Data Slide 21 © Steve Cast, Redbourn Business Systems Limited
SMS Text
Apps
Mobile Browser
Adobe Flash (Lite)
Mobile Games
Available Services: SMS Text
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SMS stands for Short Message Service.
This service allows for short text messages to be sent from one mobile phone to another mobile phone, or from the Internet to a mobile phone.
Messages usually cannot exceed 160 characters, including spaces.
Available Services: Apps
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Mobilise Your Data Slide 23 © Steve Cast, Redbourn Business Systems Limited
Apps is an abbreviation for application. An app is a piece of software. It can run on the Internet, on your computer, or on your phone or other electronic device.
You can download iPhone Apps from the Apple Store, Android Apps from the Android Market and Windows Apps from the Windows Marketplace.
Available Services: Mobile Browser
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A Mobile Browser, also called a microbrowser, minibrowser or wireless internet browser (WIB), is a web browser designed for use on a mobile device such as a mobile phone.
Websites designed for access from these browsers are referred to as wireless portals.
Available Services: Adobe Flash Lite
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Adobe Flash Lite is a lightweight version of Adobe Flash Player, a software application published by Adobe Systems. This version is intended for mobile phones and other portable electronic devices.
It is a technology for developing applications that run on a mobile operating system.
Available Services: Mobile Games
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A mobile game is a video game played on a mobile phone, Smartphone, PDA, handheld computer or portable media player.
Mobile games are usually downloaded via the mobile operator's radio network, but in some cases are also loaded into the mobile handsets when purchased, via infrared connection, Bluetooth, or memory card.
Mobilise Your Data
Background andTrends
AvailableServices
Integration andCase Studies
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Mobilise Your Data Slide 27 © Steve Cast, Redbourn Business Systems Limited
Next Steps/Predictions
Integration andCase Studies
Integration: SMS Text
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Practical Uses:Event
Notifications
Thank you
Well Done (Keep Going)
Requests for donations
Communication
Preferences
Young People/
Hard of Hearing
Integration: SMS TextMobilise Your Data - Essentials
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Capture Mobile Phone Numbers
Confirm Data Protection Registration
Interface with Gateway Supplier API or export to CSV and mobile partner product
Integration: SMS TextMobilise Your Data - Essentials
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Record “Do Not Correspond Via Text”
Record Communication History
Integration: SMS TextMobilise Your Data - Optionally
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Offer Mailing Preferences
Personalisation of Texts
Integration: SMS Text – How?Live
Demonstration
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For Donations
2 Way SMS and Short
Codes
Unique Range for
UKNo VAT Low Charges
by Operators
Integration: SMS TextMobilise Your Data – Next Steps
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SMS Case Study 1In 2010, over US$40M in total was raised in just 40 days for Haiti.
The Red Cross, with their text “Haiti” to 90999 to send a $10 donation to the Red Cross campaign, raised US$7M in 36 hours.
Mobilise Your Data
Sources: mashable.com and msnbc.com
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SMS Case Study 2
In the UK, £7.8M was raised by text, through £1 and £5 donations for Red Nose Day 2009.
Mobile operators waived their usual fees and no VAT was charged by the Treasury on these donations, so 100% of all text donations went to the appeal.
Mobilise Your Data
Source: Various
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Mobilise Your Data Slide 36 © Steve Cast, Redbourn Business Systems Limited
Practical Uses:
Application,
e.g. find nearest
CampaigningRequests for
donations
Awareness
Integration: Apps
Integration: Apps Mobilise Your Data - Decisions
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Mobilise Your Data Slide 37 © Steve Cast, Redbourn Business Systems Limited
Apple
• Buy Some Macs• Install the Apple SDK• Learn Objective C• Learn iPhone/iPad UI• Hope to Pass Security
Audit
Android
• Download the Android SDK
• Learn Java – Really Well
• Learn Android UI• Hope to Pass Security
Audit
DIY?
Integration: Apps Mobilise Your Data - Decisions
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ORComplex Apps developed by a commercial software developer or agency can cost tens of thousands of pounds plus maintenance.
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App Case StudyDepaul UK launched iHobo in May 2010 and is one of the most successful charity apps to date.
“We didn’t really expect it to make money, but the rate of return on investment has been higher than any direct mail or media campaign we’ve ever run”
Paul Marriot, Depaul UK’s Chief Executive.
Mobilise Your Data
Source: Third Sector Magazine, 27 Jul 2010
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Mobilise Your Data Slide 40 © Steve Cast, Redbourn Business Systems Limited
Mobilise Your Data
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App Case Study (continued)Depaul UK were luck enough to have the app developed for free by a creative agency.
iHobo has raised £7,000 by July 2010 but the viral nature of the marketing meant that it topped the iTunes app chart . One estimate on the value of this coverage was put at £1.6M
Mobilise Your Data
Source: Third Sector Magazine, 27 Jul 2010
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Practical Uses:
Information
CampaigningRequests for donations
Awareness
Integration: Mobile Browser
Cheaper Phones Cannot Run Apps
Will Apple Allow Donation Apps?
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Existing Site
• Lower Cost• Maintenance x 1• Functionality?• Compatibility?
New Site
• Functionality• Better Design• Compatible• Higher Cost• Maintenance X2
Integration: Mobile BrowserMobilise Your Data - Decisions
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Integration: Mobile BrowserExisting Site Issues
Tables
Standards
Screen Size
Text
EntryExisting Site
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Browser
• Cheaper• Quick/Easy
Change• Existing Skills• Functionality?• “Old Hat”?
App
• Functionality• “New Hat”?• Higher Cost• Hard to Change• Apple “anti”
Donations
Integration: Mobile BrowserMobilise Your Data - Decisions
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Mobile Website Case Studym.cyberbullying.co.uk
Uses RSS Feeds and apparently completed in under 3 hours development!
“In the first three days m.cyberbullying.co.uk was online over 300 people accessed the site from a multitude of different mobile phones.”
Mobilise Your Data
Source: www.socialmediacharity.com 08/01/2011
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Mobilise Your Data Slide 48 © Steve Cast, Redbourn Business Systems Limited
Integration: Adobe Flash (Lite)In Brief
Latest Versions of Flash run on Smartphones, netbooks, PCs and other Internet Connected Devices.
Consistent “look and feel” across different operating systems and devices.
Mobile Ready – Current and Previous Generations
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Integration: Mobile Games
Apps, but with Gaming Content
Farmville 14/2/11 – 51.3M Users
Cityville 14/2/11 – 110M UsersSource: www.facebook.com, Feb 2011
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Mobilise Your Data Slide 50 © Steve Cast, Redbourn Business Systems Limited
Integration: Mobile GamesIn Brief
12%
47%9%
32%
Average Time Spent on Smartphone Mobile Functions
Web/Web Apps
Games/Maps/Social Networking
Telephone/SMS
Source: www.appsfire.com, Jan 2011
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Game Case Study - War Child UK
War Child UK have worked with Football Manager since 2005. In 2010 they extended the relationship to include not just in game advertising, but in game donation.
Mobilise Your Data
Source: War Child UK, Nov 2010
Mobilise Your Data Next Steps
Now
•Review Current Situation
•Prepare Your Data for Mobilisation
•Review Existing Website
Next
•Develop Mobile Strategy
•Identify Partners/In House Skills
•Implement Mobile Strategy
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Mobilise Your Data Slide 53 © Steve Cast, Redbourn Business Systems Limited
Mobilise Your Data Summary
Background andTrends
Available Services
Integration andCase Studies
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Mobilise Your Data Slide 54 © Steve Cast, Redbourn Business Systems Limited
Next Steps…
The World isGoing Mobile
30M Phones SoldIn the UK In 2010Android v iPhone
UK Browsing Habits Changing
SMS TextAppsMobile
BrowserAdobe Flash
(Lite)Mobile Games
SMS:Advantage Fundraiser
APPS:iHOBO
Mobile Browser:CyberBulling
Review SituationPrepare
DataDevelopStrategy
ImplementStrategy
Mobile Browser:CyberBulling
Mobile Games:War Child UK
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Android will win
the Smartphone
Contest
Online and Mobile
Games are going to
be huge in 2011
Smartphones will
eventually replace
desktop PCs for most
users
Mobilise Your Data: Predictions
Steve Cast, MInstFFounder and Managing Director, Redbourn Business Systems Ltd
Mobilise Your Data
Need More Help?
Visit CHASE Stand 8
www.redbourn.co.uk
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Mobilise Your Data Slide 56 © Steve Cast, Redbourn Business Systems Limited
Mobilise Your Data
Question and Answer Session
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Mobilise Your Data Slide 57 © Steve Cast, Redbourn Business Systems Limited
Please Give Us Your Feedback
Or
SMS 07973 327547
For a copy of this presentation please visit www.redbourn.co.uk or leave your business card with my colleague Annie, or visit us on Stand 8 today or tomorrow.
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Mobilise Your Data Slide 58 © Steve Cast, Redbourn Business Systems Limited
Thank You For Your Time
Mobilise Your Data
Need More Help?
Visit CHASE Stand 8
www.redbourn.co.uk
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Mobilise Your Data Slide 60 © Steve Cast, Redbourn Business Systems Limited