Mobile Your Data | AdvantageNFP | CHASE 2011 Seminar

CHASE 2011Mobilise Your Data22nd February 2011

© Steve CastRedbourn Business Systems Limited

© Steve CastRedbourn Business Systems Limited

POLITE NOTICEThis presentation is

Copyright © Steve Cast, of Redbourn Business Systems Limited 2011 with all rights reserved. Please

do not distribute this presentation without first confirming with

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M obilise Your D ata S lide 2 © S teve C ast, R edbourn B usiness System s L im ited

Mobilise Your Data Slide 2 © Steve Cast, Redbourn Business Systems Limited

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PLEASE

SWITCH ONYOUR

MOBILE PHONES

THANK YOU!

Where? When?

Why? How?Who?

What?

Why?

Question and Answer Session

At The EndWhen? Who?



Mobilise Your Data?



• MOBILISE (verb)

The verb MOBILISE has 4 senses:

1. Call to arms; of military personnel2. Get ready for war3. Make ready for action or use4. Cause to move around

Make ready for action or use

Mobile Technology



From Wikipedia, the free encyclopaediaMobile technology is a collective term used to describe the various types of cellular communication technology. Since the beginning of this millennium, a standard mobile device has gone from being no more than a simple two-way pager to being a cellular phone, GPS navigation system, an embedded web browser, an Instant Messenger client, and a hand-held video gaming system. Many experts argue that the future of computer technology rests in mobile/wireless computing.

Mobilise Your Data?



Mobilise Your Data =

Make your data ready for action for

use with

mobile technology.

Introduction

Developers of the Advantage Fundraiser integrated fundraising, membership and alumni database and Advantage Box Office integrated fundraising and box office systems

Redbourn Business Systems formed in 1994

Steve Cast, Founder and Managing Director of Redbourn Business Systems Limited



Mobilise Your Data

Background andTrends

AvailableServices

IntegrationCase Studies



Predictions/Next Steps

Please Give Us Your Feedback

[email protected]

For a copy of this presentation please visit www.redbourn.co.uk or leave your business card with my colleague Annie, or visit us on Stand 8 today or tomorrow.



Mobilise Your Data


AvailableServices

Integration andCase Studies



Next Steps/Predictions


Background and Trends - Statistics:The world is going mobile



50 Million iPhones sold to date

200,000 Android devices sold each day

8.5 Million iPads sold to date

70 Million tablets predicted by 2013

5 Billion connections made globally

Source: CM First 2011

Background and Trends - Statistics:The UK is going mobile



96% of the UK population own a mobile phone

23% of the UK’s mobile phone users use handsets to access the Internet

30 Million mobile phones were sold last year in the UK

Sources: Ofcom 2010BBC 2010

Background and Trends - Checklist:CIO’s Checklist for 2011



Checklist

Cloud Computing

Mobile Applications and

Media Tablets

Social Collaboration

…

“Companies should factor these top

10 technologies in their strategic

planning process by asking key

questions and making deliberate

decisions about them

during the next two years.”

David Cearley, Vice President and distinguished analyst at Gartner

Background and Trends - Trends:The Android v iPhone battle continues



The Open Source Android Smartphone will be the leading smart phone Operating System by 2014.

Source:Gartner Research September 2010

Background and Trends - Trends:Ever Increasing Use of Mobiles



A recent survey of 5,000 Britons carried out by PC World found:

50% of people spend 30 minutes a day in the bathroom, on their mobile phone.

That’s more time than they spend showering or cleaning their teeth.

Source: guardian.co.uk 02/01/2011

Background and Trends - Shopping:Is mobile shopping that different to donating?



“Mobile is clearly becoming a new way

people shop…. [Ebay has] has nearly

tripled gross merchandise value

year-over-year to nearly $2billion…

In 2011 we expect Mobile GMV to

double to $4billion”

John DonahoePresident and CEO, eBay

Mobilise Your Data: Survey

iPhone

SymbianNokia, Sony, Samsung

Android



Blackberry

Windows Phone

Mobilise Your Data Survey

iPhone

SymbianNokia, Sony, Samsung

Android



Blackberry

Windows Phone

Symbian36%

iPhone16.7%

Android25.5%

Blackberry14.8%

Sources: Daily Telegraph, 11/10/10 and 11/11/2010 combined

Windows Phone7%

Mobilise Your Data


AvailableServices





Available Services

Available Services



SMS Text

Apps

Mobile Browser

Adobe Flash (Lite)

Mobile Games

Available Services: SMS Text



SMS stands for Short Message Service.

This service allows for short text messages to be sent from one mobile phone to another mobile phone, or from the Internet to a mobile phone.

Messages usually cannot exceed 160 characters, including spaces.

Available Services: Apps



Apps is an abbreviation for application. An app is a piece of software. It can run on the Internet, on your computer, or on your phone or other electronic device.

You can download iPhone Apps from the Apple Store, Android Apps from the Android Market and Windows Apps from the Windows Marketplace.

Available Services: Mobile Browser



A Mobile Browser, also called a microbrowser, minibrowser or wireless internet browser (WIB), is a web browser designed for use on a mobile device such as a mobile phone.

Websites designed for access from these browsers are referred to as wireless portals.

Available Services: Adobe Flash Lite



Adobe Flash Lite is a lightweight version of Adobe Flash Player, a software application published by Adobe Systems. This version is intended for mobile phones and other portable electronic devices.

It is a technology for developing applications that run on a mobile operating system.

Available Services: Mobile Games



A mobile game is a video game played on a mobile phone, Smartphone, PDA, handheld computer or portable media player.

Mobile games are usually downloaded via the mobile operator's radio network, but in some cases are also loaded into the mobile handsets when purchased, via infrared connection, Bluetooth, or memory card.

Mobilise Your Data


AvailableServices






Integration: SMS Text



Practical Uses:Event

Notifications

Thank you

Well Done (Keep Going)

Requests for donations

Communication

Preferences

Young People/

Hard of Hearing

Integration: SMS TextMobilise Your Data - Essentials



Capture Mobile Phone Numbers

Confirm Data Protection Registration

Interface with Gateway Supplier API or export to CSV and mobile partner product

Integration: SMS TextMobilise Your Data - Essentials



Record “Do Not Correspond Via Text”

Record Communication History

Integration: SMS TextMobilise Your Data - Optionally



Offer Mailing Preferences

Personalisation of Texts

Integration: SMS Text – How?Live

Demonstration





For Donations

2 Way SMS and Short

Codes

Unique Range for

UKNo VAT Low Charges

by Operators

Integration: SMS TextMobilise Your Data – Next Steps



SMS Case Study 1In 2010, over US$40M in total was raised in just 40 days for Haiti.

The Red Cross, with their text “Haiti” to 90999 to send a $10 donation to the Red Cross campaign, raised US$7M in 36 hours.

Mobilise Your Data

Sources: mashable.com and msnbc.com



SMS Case Study 2

In the UK, £7.8M was raised by text, through £1 and £5 donations for Red Nose Day 2009.

Mobile operators waived their usual fees and no VAT was charged by the Treasury on these donations, so 100% of all text donations went to the appeal.

Mobilise Your Data

Source: Various



Practical Uses:

Application,

e.g. find nearest

CampaigningRequests for

donations

Awareness

Integration: Apps

Integration: Apps Mobilise Your Data - Decisions



Apple

• Buy Some Macs• Install the Apple SDK• Learn Objective C• Learn iPhone/iPad UI• Hope to Pass Security

Audit

Android

• Download the Android SDK

• Learn Java – Really Well

• Learn Android UI• Hope to Pass Security

Audit

DIY?

Integration: Apps Mobilise Your Data - Decisions



ORComplex Apps developed by a commercial software developer or agency can cost tens of thousands of pounds plus maintenance.



App Case StudyDepaul UK launched iHobo in May 2010 and is one of the most successful charity apps to date.

“We didn’t really expect it to make money, but the rate of return on investment has been higher than any direct mail or media campaign we’ve ever run”

Paul Marriot, Depaul UK’s Chief Executive.

Mobilise Your Data

Source: Third Sector Magazine, 27 Jul 2010



Mobilise Your Data



App Case Study (continued)Depaul UK were luck enough to have the app developed for free by a creative agency.

iHobo has raised £7,000 by July 2010 but the viral nature of the marketing meant that it topped the iTunes app chart . One estimate on the value of this coverage was put at £1.6M

Mobilise Your Data

Source: Third Sector Magazine, 27 Jul 2010



Practical Uses:

Information

CampaigningRequests for donations

Awareness

Integration: Mobile Browser

Cheaper Phones Cannot Run Apps

Will Apple Allow Donation Apps?



Existing Site

• Lower Cost• Maintenance x 1• Functionality?• Compatibility?

New Site

• Functionality• Better Design• Compatible• Higher Cost• Maintenance X2

Integration: Mobile BrowserMobilise Your Data - Decisions



Integration: Mobile BrowserExisting Site Issues

Tables

Standards

Screen Size

Text

EntryExisting Site



Browser

• Cheaper• Quick/Easy

Change• Existing Skills• Functionality?• “Old Hat”?

App

• Functionality• “New Hat”?• Higher Cost• Hard to Change• Apple “anti”

Donations

Integration: Mobile BrowserMobilise Your Data - Decisions



Mobile Website Case Studym.cyberbullying.co.uk

Uses RSS Feeds and apparently completed in under 3 hours development!

“In the first three days m.cyberbullying.co.uk was online over 300 people accessed the site from a multitude of different mobile phones.”

Mobilise Your Data

Source: www.socialmediacharity.com 08/01/2011



Integration: Adobe Flash (Lite)In Brief

Latest Versions of Flash run on Smartphones, netbooks, PCs and other Internet Connected Devices.

Consistent “look and feel” across different operating systems and devices.

Mobile Ready – Current and Previous Generations



Integration: Mobile Games

Apps, but with Gaming Content

Farmville 14/2/11 – 51.3M Users

Cityville 14/2/11 – 110M UsersSource: www.facebook.com, Feb 2011



Integration: Mobile GamesIn Brief

12%

47%9%

32%

Average Time Spent on Smartphone Mobile Functions

Web/Web Apps

Games/Maps/Social Networking

Email

Telephone/SMS

Source: www.appsfire.com, Jan 2011



Game Case Study - War Child UK

War Child UK have worked with Football Manager since 2005. In 2010 they extended the relationship to include not just in game advertising, but in game donation.

Mobilise Your Data

Source: War Child UK, Nov 2010

Mobilise Your Data Next Steps

Now

•Review Current Situation

•Prepare Your Data for Mobilisation

•Review Existing Website

Next

•Develop Mobile Strategy

•Identify Partners/In House Skills

•Implement Mobile Strategy



Mobilise Your Data Summary


Available Services




Next Steps…

The World isGoing Mobile

30M Phones SoldIn the UK In 2010Android v iPhone

UK Browsing Habits Changing

SMS TextAppsMobile

BrowserAdobe Flash

(Lite)Mobile Games

SMS:Advantage Fundraiser

APPS:iHOBO

Mobile Browser:CyberBulling

Review SituationPrepare

DataDevelopStrategy

ImplementStrategy

Mobile Browser:CyberBulling

Mobile Games:War Child UK



Android will win

the Smartphone

Contest

Online and Mobile

Games are going to

be huge in 2011

Smartphones will

eventually replace

desktop PCs for most

users

Mobilise Your Data: Predictions

Steve Cast, MInstFFounder and Managing Director, Redbourn Business Systems Ltd

Mobilise Your Data

Need More Help?

Visit CHASE Stand 8

www.redbourn.co.uk

[email protected]



Mobilise Your Data

Question and Answer Session



Please Give Us Your Feedback

[email protected]

Or

SMS 07973 327547

For a copy of this presentation please visit www.redbourn.co.uk or leave your business card with my colleague Annie, or visit us on Stand 8 today or tomorrow.



Thank You For Your Time

Mobilise Your Data

Need More Help?

Visit CHASE Stand 8

www.redbourn.co.uk

[email protected]



Mobile Your Data | AdvantageNFP | CHASE 2011 Seminar

Technology

data slide

introductionsteve cast

trends trends

mobile shopping

trends checklist

trends shopping

trends statistics

mobile phones weresold