MicroAid.org
Application for People at the Bottom of pyramid
MicroAid.org
Information Needs Related with Livelihoods
• What will happen?
• What can I do to earn more money?
• How much does it cost?
• Who can help me?
MicroAid.org
Challenge 1
Livelihoods Information is not available in village
MicroAid.org
Challenge 2
Available livelihood Information is difficult to understand
There is valuable livelihoods information, but most are too theoretical not practical.
Most ICT Projects are trying to tackle this formidable challenge ..ALONE.. Without involving community experience or collaboration with other organizations.
MicroAid.org
Challenge 3
Distribution of Livelihoods Information should be low cost and affordable
MicroAid.org
Challenge 4
• Information is not reaching the right targets• Number of families who need livelihoods information are
enormous.
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Informed People + Quality Product + Market Connection= Sustainable Livelihoods = Poverty Eradication
What We Believe
MicroAid.org
LEARN from
OUR EXPERIENCE
MicroAid.org
Livelihood Learning Tools
• Livelihood learning tools provide easy step by step
livelihoods information consist of photos, video and text
• Information distributed in DVD format and can be played at
home – interactively by using a TV remote
MicroAid.org
Learning tools Demo
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Livelihood Member Database
Livelihood Members Database is where production and
human resource potentials are consolidated for buyers and
suppliers. Facilitates product certification and
traceability, complete with members’ Location GPS
Coordinate
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PIM LMD Demo
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PIM LMD Demo
We are going
Mobile Now
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PIM LMD Demo
MicroAid Mobile Application
MAMA
What Is
????
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PIM LMD Demo
MAMA is a social networking application that helps
micro-producers connect with the resources
needed to improve their business.
Allows users to create their own content, discuss
among themselves and share with other micro-
producers at the bottom of the pyramid.
MAMA concurrently providers buyers and resource
providers with an online database of specific micro-
producers for traceability and a market edge on
supply and purchasing.
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PIM LMD Demo
PEOPLECreate a group/cluster of your product, connected with people in similar product and near location to fulfill your buyer requirement .
PRODUCTImprove your product value by seeing how other people doing their business.Discuss and creating with others the
best “how to” in improving your
product value.
MARKETMarket your product. Let the buyer
understand how you produce your
product and improving their
confidence to buy your product
Resources needed
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PIM LMD Demo
Targeted Users of MAMA
Small and Medium Enterprise (SME) .
20 % of Indonesia population. Over 41 million SMEs
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PIM LMD Demo
PEOPLE
My ProductGet Idea More
Find a group
There are 30 Patchouli group near your location
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PIM LMD Demo
PRODUCT
rice
MoreGet Idea My Product
Patchouli Oil/How to grow/Choose Location
50 to 400m above sea level
Enough Sunlight
Discussion (BBM)
Market
rice
MoreMy Product
Patchouli Oil
How to: 1. Choose Location2. Planting3. Maintenance4. Pests and Diseases5. Harvest8. Post-Harvest9. Distillation10. Why Patchouli?11. Supply Chain
Join this cluster
Get Idea
Buy this product
Targeted Users of MAMA
Small and Medium Enterprise (SME) .
20 % of Indonesia population. Over 41 million SMEs
People at the bottom of pyramid
MicroAid Projects – www.microaid.orgA place to fund poor families directly so they can learn a new home enterprise skill. Helping people help themselves.
MicroAid Library – www.microaid.netOur MicroAid library shares experience in video, audio, text and reports on Best Management Practices (BMPs) for interesting products for low income families. Using the same BMPs for their home enterprise, families can join together in clusters with other micro-producers that provide the quality and quantity needed by the market.
MicroAid Connections – www.microaidcom.tkUsing Linked In and other social networks, we connect the private sector to the bottom of the pyramid in shared value supply chains for sustainable livelihoods products. Connecting directly offers the traceability and corporate social responsibility (CSR) now demanded by new consumers.
Interested?
Contact us:Richard Beresford•Send your email to: [email protected]•Be friends on Facebook: Richard Beresford•Follow me on Twitter: @richardmicroaid•Meet me on LinkedIn: http://www.linkedin.com/in/richardberesford