Micro aid presentation for mobile monday

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Application for People at the Bottom of pyramid

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Information Needs Related with Livelihoods

• What will happen?

• What can I do to earn more money?

• How much does it cost?

• Who can help me?

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Challenge 1

Livelihoods Information is not available in village

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Challenge 2

Available livelihood Information is difficult to understand

There is valuable livelihoods information, but most are too theoretical not practical.

Most ICT Projects are trying to tackle this formidable challenge ..ALONE.. Without involving community experience or collaboration with other organizations.

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Challenge 3

Distribution of Livelihoods Information should be low cost and affordable

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Challenge 4

• Information is not reaching the right targets• Number of families who need livelihoods information are

enormous.

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Informed People + Quality Product + Market Connection= Sustainable Livelihoods = Poverty Eradication

What We Believe

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LEARN from

OUR EXPERIENCE

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Livelihood Learning Tools

• Livelihood learning tools provide easy step by step

livelihoods information consist of photos, video and text

• Information distributed in DVD format and can be played at

home – interactively by using a TV remote

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Learning tools Demo

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Livelihood Member Database

Livelihood Members Database is where production and

human resource potentials are consolidated for buyers and

suppliers. Facilitates product certification and

traceability, complete with members’ Location GPS

Coordinate

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PIM LMD Demo

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PIM LMD Demo

We are going

Mobile Now

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PIM LMD Demo

MicroAid Mobile Application

MAMA

What Is

????

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PIM LMD Demo

MAMA is a social networking application that helps

micro-producers connect with the resources

needed to improve their business.

Allows users to create their own content, discuss

among themselves and share with other micro-

producers at the bottom of the pyramid.

MAMA concurrently providers buyers and resource

providers with an online database of specific micro-

producers for traceability and a market edge on

supply and purchasing.

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PIM LMD Demo

PEOPLECreate a group/cluster of your product, connected with people in similar product and near location to fulfill your buyer requirement .

PRODUCTImprove your product value by seeing how other people doing their business.Discuss and creating with others the

best “how to” in improving your

product value.

MARKETMarket your product. Let the buyer

understand how you produce your

product and improving their

confidence to buy your product

Resources needed

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PIM LMD Demo

Targeted Users of MAMA

Small and Medium Enterprise (SME) .

20 % of Indonesia population. Over 41 million SMEs

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PIM LMD Demo

PEOPLE

My ProductGet Idea More

Find a group

There are 30 Patchouli group near your location

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PIM LMD Demo

PRODUCT

rice

MoreGet Idea My Product

Patchouli Oil/How to grow/Choose Location

50 to 400m above sea level

Enough Sunlight

Discussion (BBM)

Market

rice

MoreMy Product

Patchouli Oil

How to: 1. Choose Location2. Planting3. Maintenance4. Pests and Diseases5. Harvest8. Post-Harvest9. Distillation10. Why Patchouli?11. Supply Chain

Join this cluster

Get Idea

Buy this product

Targeted Users of MAMA

Small and Medium Enterprise (SME) .

20 % of Indonesia population. Over 41 million SMEs

People at the bottom of pyramid

MicroAid Projects – www.microaid.orgA place to fund poor families directly so they can learn a new home enterprise skill. Helping people help themselves.

MicroAid Library – www.microaid.netOur MicroAid library shares experience in video, audio, text and reports on Best Management Practices (BMPs) for interesting products for low income families. Using the same BMPs for their home enterprise, families can join together in clusters with other micro-producers that provide the quality and quantity needed by the market.

MicroAid Connections – www.microaidcom.tkUsing Linked In and other social networks, we connect the private sector to the bottom of the pyramid in shared value supply chains for sustainable livelihoods products. Connecting directly offers the traceability and corporate social responsibility (CSR) now demanded by new consumers.

Interested?

Contact us:Richard Beresford•Send your email to: [email protected]•Be friends on Facebook: Richard Beresford•Follow me on Twitter: @richardmicroaid•Meet me on LinkedIn: http://www.linkedin.com/in/richardberesford