Messaging Toolsfor the Jewish Community

The Jewish Federations of North America2011 General Assembly

Where Is the Jewish Community?

FAMILY

FRIENDS

FEDERATION

SYNAGOGUES

DAY SCHOOLS

JCCs

AGENCIES

ORGANIZATIONS

COLLEGE CAMPUS

The Community Is OnlinePeople are connecting to your organization through many different channels:

And also:The value is in how you engage with your community.

Advocacy ToolkitStand up for issues you support through online tools.

Online Jewish Newspaper

• User-generated news

• Share photos and video

• Community aggregator• Synagogues, Agencies,

Organizations, Schools, Jewish Community Centers

• Mazel Tov celebrations

• What’s Hot? weekly email

The Community Post®

Valuable Lessons• Spend more time talking – online and

offline.

• Listen to your audience. Block out outside noise.

• What are the voids are in your community?

• What does your community already do best?

• Work towards deepening your relationships by creating conversations.

Ask, “Is this helping me build better relationships

within my community?”

Communication Tips• Read replies to mailings

• Evaluate viral scores and website traffic

• Watch for mentions and respond quickly

• Handle negative posts immediately

• Repost relevant items from partner organizations

Ask, “Are you posting for promotion or publicity, or

are you posting to start a conversation?”

Centralize your content, mailings, database, financial transactions and analytics.

Tip: Find a content management system that works for you. Connect your databases. Study your statistics. Organize.

Content & Data

Going Mobile• Smartphones & Tablets

• Text Campaigns

Stay connected to your

audience in real-time.

Tip: Try Mobile Commons.

JFNA has a membership.

Whether it is through a mailing or a website, a follow or a tweet, you

can create an ongoing dialogue.

Naomi SternE-Initiatives Manager

Greater Miami Jewish [email protected] Twitter: @JewishMiami

Tweet your questions to #GASocial.