Messaging Tools for the Jewish Community The Jewish Federations of North America 2011 General Assembly
May 17, 2015
Messaging Toolsfor the Jewish Community
The Jewish Federations of North America2011 General Assembly
Where Is the Jewish Community?
FAMILY
FRIENDS
FEDERATION
SYNAGOGUES
DAY SCHOOLS
JCCs
AGENCIES
ORGANIZATIONS
COLLEGE CAMPUS
The Community Is OnlinePeople are connecting to your organization through many different channels:
And also:The value is in how you engage with your community.
Advocacy ToolkitStand up for issues you support through online tools.
Online Jewish Newspaper
• User-generated news
• Share photos and video
• Community aggregator• Synagogues, Agencies,
Organizations, Schools, Jewish Community Centers
• Mazel Tov celebrations
• What’s Hot? weekly email
The Community Post®
Valuable Lessons• Spend more time talking – online and
offline.
• Listen to your audience. Block out outside noise.
• What are the voids are in your community?
• What does your community already do best?
• Work towards deepening your relationships by creating conversations.
Ask, “Is this helping me build better relationships
within my community?”
Communication Tips• Read replies to mailings
• Evaluate viral scores and website traffic
• Watch for mentions and respond quickly
• Handle negative posts immediately
• Repost relevant items from partner organizations
Ask, “Are you posting for promotion or publicity, or
are you posting to start a conversation?”
Centralize your content, mailings, database, financial transactions and analytics.
Tip: Find a content management system that works for you. Connect your databases. Study your statistics. Organize.
Content & Data
Going Mobile• Smartphones & Tablets
• Text Campaigns
Stay connected to your
audience in real-time.
Tip: Try Mobile Commons.
JFNA has a membership.
Whether it is through a mailing or a website, a follow or a tweet, you
can create an ongoing dialogue.
Naomi SternE-Initiatives Manager
Greater Miami Jewish [email protected] Twitter: @JewishMiami
Tweet your questions to #GASocial.