Quick Snapshot
Week 13-20’2014
MCCS
ABP Ananda: Key Highlights
Bangla News genre has gone up by almost 49% as compare to last week i.e. from 11.2 to 16.7 %.Absolute viewership of ABP Ananda grew by almost 79%
Counting Day Performance (16th May’14):
ABP Ananda garnered 52% market share on Counting Day.
% Market Share
Channel ABP Ananda 24 GHANTANews Time Bangla Kolkata TV RPLUS HIGH NEWS
16th May-2014 52% 19% 14% 8% 5% 1%
Also, ABP Ananda # 1 channel in entire universe leaving behind the GECs like Star Jalsha, Zee Bangla, Star Plus etcAbsolute Channel Share
ChannelABP Ananda Star Jalsha Z Bangla
24 GHANTA Star Plus
ETV Bangla RPLUS Z Zee TV
16th May-2014 18.0 13.1 9.1 6.7 2.9 2.6 1.9 1.7
Source TAM, TG- CS ABC 15+, Mkt-WB
Day part TrendABP Ananda leading
almost across in all time bands during counting
week
6:00
:00
7:00
:00
8:00
:00
9:00
:00
10:0
0:00
11:0
0:00
12:0
0:00
13:0
0:00
14:0
0:00
15:0
0:00
16:0
0:00
17:0
0:00
18:0
0:00
19:0
0:00
20:0
0:00
21:0
0:00
22:0
0:00
23:0
0:00
0:00
:00
1:00
:00
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
% Mkt. Share by Half Hours
24 GHANTA ABP Ananda High NewsKolkata TV News Time Bangla RPLUS
Source TAM, TG- CS ABC 15+, Mkt-WB Week 20’2014
ABP ANANDAPeriod – Wk 13-20’14
TG – MF 15+ SEC:ABC CSMarket – West Bengal
Bangla News genre has gone up by 49% credit to Exit
Polls & Counting day
Bangla
...
Bangla
...
Bangla
...
0
10
20
30
40
50
31
17
2
% Genre Sh
Source : TAM Period : Wk 20’2014
VS last year 25% increase in market shares
0.0
2.0
4.0
6.0
8.0
10.0
12.0
8.8
11.0
% Genre Share
Wk 13-20'13 Wk 13-20'14
Source : TAM Period : Wk 13-20’Year : 2013 &2014
ABP Ananda leader in the market
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS HIGH NEWS
35%
21%
18%
12%11%
3%
% Mkt. Share
Wk 13-20'14
Source : TAM Period : Wk 13-20’14
ABP Ananda leading in both TG’s
Source : TAM Period : Wk 13-20’14
ABP Ana
nda
24 G
HANTA
Kolka
ta T
V
High
News
News T
ime
Bangla
RPLUS
0
3
6
9 8 75 5
3 2
Reach in Mn
TG: 4+ CS
ABP Ana
nda
24 G
HANTA
Kolka
ta T
V
High
News
News T
ime
Bangla
RPLUS
02468 7 6
5 42 1
Reach in Mn
TG: 15+ CS
ABP Ananda leading in almost all TAM reported markets
Source : TAM Period : Wk 13-20’14
% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 19% 31% 24% 21% 21% 21%ABP Ananda 35% 43% 27% 36% 36% 35%Kolkata TV 20% 3% 25% 17% 17% 16%News Time Bangla 11% 18% 19% 12% 12% 11%RPLUS 12% 1% 4% 10% 10% 14%High News 3% 3% 0% 3% 3% 3%
ABP Ananda performing on News Bulletins, Sports
Magazines & Interview/Portraits
Source : TAM Period : Wk 20’2014 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta is scoring from News Headlines & Film based Magazines Kol TV scoring from Cartoons/Animations.
Week 20'14
Prog Genres 24 GHANTA ABP Ananda Kolkata TV News Time Bangla RPLUSNews Bulletin 17% 40% 30% 8% 4%News Headlines 52% 0% 41% 3% 4%
Cartoons/Animation 37% 2% 37% 24% 0%Sports Magazines 28% 40% 0% 25% 8%
Interviews/Portraits/Discussions 11% 34% 29% 20% 5%
Film Based Magazines 62% 0% 22% 0% 15%
Top 10 Shows – ABP ANANDA
Source : TAM Period : Wk 20’2014
Date Time From Time To Programme Genre TVT 000s16/05/2014 07:40 12:59 KAAR DEKHALE DILLI Interviews/Portraits/Discussions636
16/05/2014 12:59 17:54 ABP ANANDA PROGRAM News Bulletin 295
05/12/2014 18:58 21:23 KAAR DEKHALE DILLI Interviews/Portraits/Discussions241
05/12/2014 17:58 18:52 KAAR DEKHALE DILLI Interviews/Portraits/Discussions236
05/12/2014 17:29 17:52 ABP ANANDA KHABAR News Bulletin 176
05/12/2014 16:29 16:53 ABP ANANDA KHABAR News Bulletin 175
05/12/2014 14:29 14:51 ABP ANANDA KHABAR News Bulletin 169
05/12/2014 08:59 12:53 KAAR DEKHALE DILLI Interviews/Portraits/Discussions167
14/05/2014 18:58 20:32 JUKTI TAKKO Talk Shows/Chat Shows 165
05/12/2014 17:00 17:23 AAJ AYE RAJYE News Bulletin 164
Thank You