MarketinMarketingg
CostsAbout 50% of total product costs are marketing costs.
Contributions to businessMarketing is criticalto the success of a firm.
CareersAbout 25-33% of the nation’s work force hold marketing
positions.
Contributions to societyMarketing decisions affect our lives as individuals and affect society as a whole.
Why studyMarketingMarketing?
What is Marketing?What is Marketing?
What to Marketing people do?
The most progressive firms would likely answer…. Help our customers!
Careers in MarketingMarketing 1
customer development
–Industrial products –Consumer products
CENTERfor
SALES STUDIESand
MARKETINTELLIGENCE
Careers in MarketingMarketing 2
Retailing ManagementBuying and merchandisingNot “folding clothes”
Careers in MarketingMarketing 3
Advertising- on the client/business side- at an agency
World’s top advertisers:General MotorsProcter and GamblePhillip MorrisDaimler ChryslerSearsFord AT&TWalt DisneyPepsico
http://www.adcritic.com/
Careers in MarketingMarketing 4
Marketing Management - running a brand- analyzing business
Careers in MarketingMarketing 5
Marketing Research - understanding consumers- understanding business
How much can you
make ?
Starting Salary Statistics by major at IU: 1999-2000
Annual Starting Salary Major Median Min Max-----------------------------------------------------------------------Accounting $39,800 24,000 54,500CIS $45,700 25,000 63,500Finance $39,600 15,000 60,000Management $35,400 21,000 62,000Marketing $35,300 20,000 72,900
Less Money year one
Who Recruits IU Marketing MajorsMarketing Majors?
May CompanyMay Company
KOHL’S
What Courses Do You Need for a MarketingMarketing
Concentration?Three Required Classes:- Marketing Management
(I-core) - Marketing Research- Marketing Strategy
Plus 4 SKILLS Classes (1.5 hours each)
- Effective marketing communications
- Creativity in marketing- Management, analysis & display
of marketing data- Database marketing
Marketing channels Retail management Physical distribution mgmt
Plus 3 MarketingMarketing electives:
Business to business mktg Sales management Professional selling
Advertising & promotionBuyer behavior
Legal aspects of marketing International marketing
Total Requirements:MarketingMarketing
I-core+ 6 hours basics+ 6 hours skills classes+ 9 hours of electives
-------------------------------------21 hours
MarketingMarketing