P a s s i o n a t e m a r k e ti n g p r o f e s s i o n a l
S u n n y R y uS u n n y . r y u @ H o t m a i l . c o m
+ 8 2 1 0 7 5 9 0 3 4 3 8
MARKETING DEVELOPMENTAnalysis to Execution
Marketing strategy set up flowAnalysis Build
programSet up
KPI Test Run &
Monitoring
GET TO KNOW WHO IS OUR HVC AND WHERE ARE THEY?
• Customer• Market• Internal status
WHICH MAR-KETING PRO-GRAM OR CHANNELS ARE WORK-ING?
NEED ANY AD-JUSTMENT OR MODIFY FOR IMPROVE-MENT?
Program testing and adjustment& optimization
REVIEW AND ANALYSIS AGAIN FOR NEXT BUSI-NESS.
Quarterly/Annual review and get in-sight for the next action
WHAT AND HOW MEA-SURE OUR MARKETING ACTIVITIES?
Performance in-dex consider marketing activity results
Key consideration of each flow
Analysis Build program Set up KPI TestRun &Monitoring
Key fac-tors
Customer- Usage trends(By device/pattern, # Note, Access, Level, etc.)- Define HVC or not- Active user Vs. not- Other unmanaged
Market- Korea market trends- Industry business
trends- Device usage trends
Internal status - Business status- Web/Newsletter status
response rate- Targets and expecta-
tion from Korea mar-ket
Develop marketing channel- Website, event site - Email & newsletter- Social media (FB/Twitter/blog/Youtube/etc)- Community - Webcast or webinar- Search Engine and 3rd
party media for acquisi-tion
Develop program- For ambassador / Com-munity- Reward program- Acceleration program- Vertical segment program - *Annual conference * Other marketing program required based on analysis (for each audience)
Owned- # of DB or users- # of Visitors / View- % of ResponseEarned- # of Social fan- # of Shared- # of EngagementPaid- # of Keywords- # of Imp.- # of Click- # of RegisterCommon- # of download- #/% of Response- # of New names- # of New site(for biz)- # of Leads- % of Conversion (to
premium or biz)- % of Re-purchase
Program testing and adjustment& optimization
Controls and modify program if needed
Quarterly/Annual review and get in-sight for the next action
Marketing campaign execution process
Define cam-paign objec-
tiveGoal set up
Select seg-ment/Focused
solution or products
Set up Offer / Channel/Contents
Test &Simulation
LaunchWrap up and follow up
• It should be considered objective of campaign (what we achieve through campaign)• Metrics(KPI) also need to set up in previous for measurement • Attractive offers/testing is so important increase response rate
Any Question?D e c k p r o d u c e d M i c r o s o ft O ffi c e 2 0 1 3
P o r tf o l i o : h tt p: / /b i t . l y / 1 5 q c i F t ( V i d e o )
h tt p: / /s l i d e s h a . r e / 1 7 Z k R Y Z( P r e s e n t a ti o n )
