Marketing strategy set up process

P a s s i o n a t e m a r k e ti n g p r o f e s s i o n a l

S u n n y R y uS u n n y . r y u @ H o t m a i l . c o m

+ 8 2 1 0 7 5 9 0 3 4 3 8

MARKETING DEVELOPMENTAnalysis to Execution

Marketing strategy set up flowAnalysis Build

programSet up

KPI Test Run &

Monitoring

GET TO KNOW WHO IS OUR HVC AND WHERE ARE THEY?

• Customer• Market• Internal status

WHICH MAR-KETING PRO-GRAM OR CHANNELS ARE WORK-ING?

NEED ANY AD-JUSTMENT OR MODIFY FOR IMPROVE-MENT?

Program testing and adjustment& optimization

REVIEW AND ANALYSIS AGAIN FOR NEXT BUSI-NESS.

Quarterly/Annual review and get in-sight for the next action

WHAT AND HOW MEA-SURE OUR MARKETING ACTIVITIES?

Performance in-dex consider marketing activity results

Key consideration of each flow

Analysis Build program Set up KPI TestRun &Monitoring

Key fac-tors

Customer- Usage trends(By device/pattern, # Note, Access, Level, etc.)- Define HVC or not- Active user Vs. not- Other unmanaged

Market- Korea market trends- Industry business

trends- Device usage trends

Internal status - Business status- Web/Newsletter status

response rate- Targets and expecta-

tion from Korea mar-ket

Develop marketing channel- Website, event site - Email & newsletter- Social media (FB/Twitter/blog/Youtube/etc)- Community - Webcast or webinar- Search Engine and 3rd

party media for acquisi-tion

Develop program- For ambassador / Com-munity- Reward program- Acceleration program- Vertical segment program - *Annual conference * Other marketing program required based on analysis (for each audience)

Owned- # of DB or users- # of Visitors / View- % of ResponseEarned- # of Social fan- # of Shared- # of EngagementPaid- # of Keywords- # of Imp.- # of Click- # of RegisterCommon- # of download- #/% of Response- # of New names- # of New site(for biz)- # of Leads- % of Conversion (to

premium or biz)- % of Re-purchase

Program testing and adjustment& optimization

Controls and modify program if needed

Quarterly/Annual review and get in-sight for the next action

Marketing campaign execution process

Define cam-paign objec-

tiveGoal set up

Select seg-ment/Focused

solution or products

Set up Offer / Channel/Contents

Test &Simulation

LaunchWrap up and follow up

• It should be considered objective of campaign (what we achieve through campaign)• Metrics(KPI) also need to set up in previous for measurement • Attractive offers/testing is so important increase response rate

Any Question?D e c k p r o d u c e d M i c r o s o ft O ffi c e 2 0 1 3

P o r tf o l i o : h tt p: / /b i t . l y / 1 5 q c i F t ( V i d e o )

h tt p: / /s l i d e s h a . r e / 1 7 Z k R Y Z( P r e s e n t a ti o n )