MARKETING C

ERTIFI

ED PRESENTS

20 SOCIA

L MEDIA

FACTS

“I BET

YOU D

IDN’T

KNOW

…”

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W. M

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20

13

SO

CI A

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ED

I A F

AC

TS

MARKETIN

G CER

TIFIE

D WORKS W

ITH H

UNDREDS O

F BUSIN

ESSES

ACROSS N

ORTH A

MERIC

A TO

STREN

GTHEN

THEI

R BRANDS T

HROUGH ONLIN

E SOCIA

L MED

IA C

OURSES.

WE

HAVE

WON N

UMEROUS A

WARDS F

OR ONLIN

E MARKET

ING E

XCEL

LENCE.

OUR ONLIN

E SOCIA

L MED

IA C

OURSES P

ROVIDE

YOU W

ITH A

N OVER

VIEW

OF

EACH S

OCIAL M

EDIA

CHANNEL A

ND INCLU

DE STE

P BY

STE

P IN

STRUCTI

ONS ON H

OW T

O SET

UP

SOCIAL M

EDIA

PAGES

.

GET R

EADY

TO LE

ARN FROM S

OCIAL M

EDIA

EXPE

RTS T

HAT H

AVE

LAUNCHED

THE

MOST

SUCCESSFU

L SOCIA

L MED

IA C

AMPAIG

NS TODAY

.

WHET

HER YO

U ARE

A STU

DENT

OR A B

USINES

S PROFE

SSIONAL,

YOU W

ILL D

EFIN

ITEL

Y BEN

EFIT

FROM T

HE ED

UCATIO

N WE

PROVID

E YO

U WIT

H. INBOUND M

ARKETIN

G INVOLV

ES C

ONTENT

CREATI

ON, BLO

GGING, S

EARCH E

NGINE

OPTIM

IZAT

ION A

ND MANAGIN

G SOCIA

L MED

IA.

DID YOU KNOW…

www.m

arke

tingce

rtifi

ed.

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2013 Soci

al M

edia

Fac

ts

Marketing Certified presents 20 Social Media Facts I bet you didn’t know

SOCIAL MEDIA FACT #1

More than 50% of small medium businesses say facebook is beneficial to their business

Source: Ad-ology Research

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arke

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2013 Soci

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Marketing Certified presents 20 Social Media Facts I bet you didn’t know

SOCIAL MEDIA FACT #2

Twitter plays an active role in purchasing decisions for customers looking for new products and deals

Source: Edison Research 

Marketing Certified presents 20 Social Media Facts I bet you didn’t know

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arke

tingce

rtifi

ed.

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2013 Soci

al M

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Fac

ts

SOCIAL MEDIA FACT #3

Companies that use Twitter average twice as many leads than those that do notSource: MarketingCertified.com  

Marketing Certified presents 20 Social Media Facts I bet you didn’t know

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arke

tingce

rtifi

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2013 Soci

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SOCIAL MEDIA FACT #4

Companies with more than 100 followers have triple the amount of leads than those with less than 100

Source: MarketingCertified.com 

Marketing Certified presents 20 Social Media Facts I bet you didn’t know

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arke

tingce

rtifi

ed.

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2013 Soci

al M

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ts

SOCIAL MEDIA FACT #5

Blog articles play a role in influencing purchases and finding new products and services Source: Jupiter Research  

Marketing Certified presents 20 Social Media Facts I bet you didn’t know

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arke

tingce

rtifi

ed.

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2013 Soci

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Fac

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SOCIAL MEDIA FACT #6

46% of daily searches are for information on products or servicesSource: SRI  

Marketing Certified presents 20 Social Media Facts I bet you didn’t know

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arke

tingce

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2013 Soci

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SOCIAL MEDIA FACT #7

20% of monthly Google searches are for local businessesSource: SRI  

Marketing Certified presents 20 Social Media Facts I bet you didn’t know

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arke

tingce

rtifi

ed.

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2013 Soci

al M

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Fac

ts

SOCIAL MEDIA FACT #8

70% of the links search users click on are organic (natural), not paidSource: MarketingSherpa  

Marketing Certified presents 20 Social Media Facts I bet you didn’t know

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arke

tingce

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2013 Soci

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SOCIAL MEDIA FACT #9

75% of users never scroll past the first page of search resultsSource: Marketing Certified  

Marketing Certified presents 20 Social Media Facts I bet you didn’t know

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arke

tingce

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2013 Soci

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SOCIAL MEDIA FACT #10

63% of businesses say social media has increased marketing effectivenessSource: McKinsey Global Institute  

Marketing Certified presents 20 Social Media Facts I bet you didn’t know

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arke

tingce

rtifi

ed.

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2013 Soci

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SOCIAL MEDIA FACT #11

57% of businesses say social media is beneficial to their businessSource: Ad-ology Research  

Marketing Certified presents 20 Social Media Facts I bet you didn’t know

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arke

tingce

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2013 Soci

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SOCIAL MEDIA FACT #12

More than 1/3 of businesses say social media helps them get found onlineSource: American Express  

Marketing Certified presents 20 Social Media Facts I bet you didn’t know

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arke

tingce

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2013 Soci

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SOCIAL MEDIA FACT #13

9% of US adult internet users are on twitterSource: eMarketer  

Marketing Certified presents 20 Social Media Facts I bet you didn’t know

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2013 Soci

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SOCIAL MEDIA FACT #14

25% of twitter accounts have no followersSource: RJ Metrics  

Marketing Certified presents 20 Social Media Facts I bet you didn’t know

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tingce

rtifi

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2013 Soci

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SOCIAL MEDIA FACT #15

Marketing Certified presents 20 Social Media Facts I bet you didn’t know

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tingce

rtifi

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2013 Soci

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40% of twitter accounts have never sent a single tweetSource: RJ Metrics  

SOCIAL MEDIA FACT #16

79% of twitter users are more likely to recommend brands they followSource: Edison Research  

Marketing Certified presents 20 Social Media Facts I bet you didn’t know

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arke

tingce

rtifi

ed.

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2013 Soci

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SOCIAL MEDIA FACT #17

67% of US Twitter users are likely to buy brands they followSource: Edison Research  

Marketing Certified presents 20 Social Media Facts I bet you didn’t know

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tingce

rtifi

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2013 Soci

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SOCIAL MEDIA FACT #18

The number of marketers who say social media is critical to their business has more than doubled

Source: Marketing Certified 

Marketing Certified presents 20 Social Media Facts I bet you didn’t know

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arke

tingce

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2013 Soci

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SOCIAL MEDIA FACT #19

Did you know that 91% of online adults use social media regularly?Source: Experian  

Marketing Certified presents 20 Social Media Facts I bet you didn’t know

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arke

tingce

rtifi

ed.

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2013 Soci

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Fac

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SOCIAL MEDIA FACT #20

38% of people have recommended a brand they "like" or follow on a social network?Source: Ipsos  

Marketing Certified presents 20 Social Media Facts I bet you didn’t know

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arke

tingce

rtifi

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2013 Soci

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Fac

ts

THANKS F

OR VIE

WIN

G OUR

SOCIAL M

EDIA P

RESENTATI

ON

WW

W.

MA

RK

ET

IN

GC

ER

TI

FI

ED

.C

OM

20

13

S

OC

IA

L

ME

DI

A

FA

CT

S

MARKETIN

G CER

TIFIE

D WORKS W

ITH H

UNDREDS O

F BUSIN

ESSES

ACROSS N

ORTH A

MERIC

A TO

STREN

GTHEN

THEI

R BRANDS T

HROUGH ONLIN

E SOCIA

L MED

IA C

OURSES.

WE

HAVE

WON N

UMEROUS A

WARDS F

OR ONLIN

E MARKET

ING E

XCEL

LENCE.

OUR ONLIN

E SOCIA

L MED

IA C

OURSES P

ROVIDE

YOU W

ITH A

N OVER

VIEW

OF

EACH S

OCIAL M

EDIA

CHANNEL A

ND INCLU

DE STE

P BY

STE

P IN

STRUCTI

ONS ON H

OW T

O SET

UP

SOCIAL M

EDIA

PAGES

.

GET R

EADY

TO LE

ARN FROM S

OCIAL M

EDIA

EXPE

RTS T

HAT H

AVE

LAUNCHED

THE

MOST

SUCCESSFU

L SOCIA

L MED

IA C

AMPAIG

NS TODAY

.

WHET

HER YO

U ARE

A STU

DENT

OR A B

USINES

S PROFE

SSIONAL,

YOU W

ILL D

EFIN

ITEL

Y BEN

EFIT

FROM T

HE ED

UCATIO

N WE

PROVID

E YO

U WIT

H. INBOUND M

ARKETIN

G INVOLV

ES C

ONTENT

CREATI

ON, BLO

GGING, S

EARCH E

NGINE

OPTIM

IZAT

ION A

ND MANAGIN

G SOCIA

L MED

IA.