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SUMMER TRAINIG REPORT
ON
MARKETING BRAND ROLE IN BUYING
BEHAVIOUR OF YOUTH
Submitted in Partial Fulfillment for the Award of DegreeMASTER IN BUSSINESS ADMNISTRATION
Corporate Guide:-
Suresh Behera
Head of Sales
Faculty Guide:-
Mr. Prakash Chandra Dash
BIMIT, Bhuanes!ar
Submitted by: - Rajendranath BeheraRegd no:-0706275024
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D"C#$%$TI&'
I Sri Rajendranath Behera do hereby declare that the project report
entitled MARKETING BRAND ROLE IN BUING
BE!A"IOUR O# OUT!! being submitted to Biju Patnaik
University of Technology Rourkela is my o!n piece of !ork and it has
not been submitted to any other institute or published at any time
before"
%a(endranath Behera
%e)d 'o: - *+*+*/
I Submitted by: -Rajendranath Behera
Regd no:-0706275024
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A$KNO%LEDGEMENT
This report bears the imprint of many people. Right from the
experienced staff of Relian"e Mone#$ to the staff of Bhubane%war
In%titute of Management & Information Te"hnolog# without whose
support and guidance I would have not got the unique opportunity tosuccessfully complete my internship in this esteemed organization.
I take this opportunity to express my deep gratitude to all the employees
of, Relian"e Mone#$ Bhubane%war. lso I am indebted for the rich
guidance, knowledge and suggestions provided by my guide, Mr'
Pra(a%h Da% who took sincere efforts and illustrated the !arketing
"oncept of #inancial $roducts, with their vast knowledge in the field,
which helped me in carrying out my internship.
I am gratified to Prof' B'M' Da% for their earnest coordination owing
to which, I had the leg%up of undertaking the internship at the
prominent organization, Reliance !oney $vt ltd.
&ast but not least, I also thank all those people whom I met in the
industry during my internship and helped me to accomplish my
assignments in the most efficient and effective manner.
II Submitted by: -Rajendranath Behera
Regd no:-0706275024
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"0"C1TI2" S1MM$%3
The project !ork is pursued as a par t of #B$ %#arket ing&
'urriculum at BHUB$()S*$R I(STITUT) +, #$($-)#)(T
$(. I(,+R#$TI+( T)'H(+/+-0 Bhubanes!ar" It is undertaken
as a traineeship at Reliance #oney /td" The project is done under
e1per t supervi sion and guidance of Mr. Prakash Chandra Das
%/ec ture in #arket ing& and Mr. Suresh Behera %'enter Sales
#anager Reliance #oney&
The Projec t i s about the study o f market ing and sales o f
financial products and also the efforts done to make improvements in
the customer ac2uisition process for better results"
$t %"#I$'C" M&'"3 initially the trainees !ere imparted
process and product kno!ledge" They !ere given suffi cient time to
kno! about the products and also about sales and d is tr ibut ion
channel " They had to !ork !ith the sales representatives of the
.istributor and think of !ays of improving the sales and distribution
channel and implementing them" The main aim !as to increase sales
and for this different !ays !ere tried and implemented" They !ere
provided !ith database and had to make cold calls from the data"
'ompany activity !as also one of the major sources for generating
business" Initially they even accompanied sales representatives to the
clients place" #ain objective !as to kno! the need of the customer
and ho! to fulfill that in the best !ay"
The project dealt !ith various fields like3
4" Trading and .emat account
5" #utual funds
III Submitted by: -Rajendranath Behera
Regd no:-0706275024
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6" /ife insurance
7" -eneral insurance
Thus i t gave trainees the opportunity to learn about all the
products and !ith the range of products Reliance money offered it
made the task a bit easier as !e could fulfill the need of the customer
in a better !ay"
+ur task !as divided in / phases3
4. Product kno!led)e: This included the theoretical kno!ledge about
the field and products !hich needed to be marketed"
. Pitchin) in retail sector: This included the implementation of the
kno!ledge impar ted to us and the tes t of our market ing ski ll s"
Initially !e !ere accompanied by other sales e1ecutive so that !e can
learn ho! to deal !ith the customers and understand their need" This
also enhanced our interpersonal skills and confidence level"
5. I6ple6entation in retail sector and pitchin) in corporate: By
the start of this phase !e !ere confident enough about the pitching
and fulfilling the needs of the customer in the retail sector" This also
included of the !ays !e should pitch the corporate"
/ . I6ple6entat ion a t corporate le7el s: This included the
implementation of the al l the kno!ledge and !ays learnt for the
pitching and e1tracting business out of the corporate"
*ith the end of 8 !eeks every phase !as completed and it gave
us the real e1perience of retail as !ell as corporate !orld"
IV Submitted by: -Rajendranath Behera
Regd no:-0706275024
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C&'T"'T'ertificate of 'ompany,aculty -uide 'ertificate i.eclaration ii$ckno!ledgement iii)1ecutive Summary iv9v
C8$PT"% 4 I'T%&D1CTI&' 4-9
4"4I(:)ST#)(T $:)(U)S $(. $/T)R($TI:)S 44"4"4 (on9marketable ,inancial $ssets ;4"4"5 )2uity Shares ;4"4"6 Bonds 84"4"7 #oney #arket Instruments 84"4"; #utual ,unds 84"4"8 /ife Insurance
;"5 /I,) I(SUR$(') 64;"5"4 Ta1 Benefits of Insurance 66;"5"5 'laims 6;
;"5"6 Plans 6>8 these bonds gave returns of 4? per cent" This came do!n to
> per cent and then = percent and then in 5??6 it !as reduced to 8";
per cent %ta1 free&" (o!adays = percent ta1able -overnment of India
bonds are also doing !ell to attract investors !ho !ant safe and
higher yield"
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Ho!ever !ith inflation at nearly 7";G the return offered by
these instruments !ere still attrac tive" Ho!ever !ith the scrapping of
the ta19free bonds safe investment options for individuals have
become very limi ted and people are no! choosing to go !ith either
post off ice saving schemes or e2uity related instruments"
Take a look at !hat is happening" .ebt funds !hich !ere said
to be relat ively r isk9free are giving very less returns" #onthly
Income Plans offered by mutual funds are also not attractive as their
portfolio is made up of =? percent debt and 5? percent e2uity" *ith
debt giving very less returns and returns from e2uity becoming
stagnant the returns from #IPs are also very attractive" The returns
offered by #IPs are totally dependant upon the type of security anddebt instruments held by the fund But !ith recent rally in the stock
market very fe! people are no! going for #IPs and have a very
positive sentiment about the market and !ould like to stay !ith the
market for long" But continuously !e still have a single 2uestion in
mind3
So where %hould indi)idual% *ar( their mone# now+
'The ( per cent taxable R)I )onds seem to be one of the best options
right now looking for a safe avenues.'
The person in the 6? percent ta1 bracket the = per cent RBI
bonds !ill give returns of appro1imately ;"8 per cent" Though this is
much lo!er than the previous 8"; percent it is still a better than most
other options" If you are a senior citiFen the Senior 'itiFens Savings
scheme offer ing a > Percent yearly interest is a good investment
option" The scheme !as announced in the Budget 5?? 895??< and !asmeant for people above the age of 8?" Ho!ever this scheme has a
ma1imum deposit limit of Rs" 4; lacs !hile RBI Bonds do not have
any l imi t" In this case the term for deposit i s f ive years !ith a
facility for premature !ithdra!al" The > percent returns are subject to
ta1 so if you are in the 6? percent ta1 bracket you !ill effectively
get returns of 8"6 per cent"
$nother option can be ,loat ing Rate Bond ,und offered by
mutual funds" Basica lly these funds invest in floating ra teinstruments and therefore have a direct correlation to interest rates" If
interest rates go up the returns from these funds rise and returns fall
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!ith a fall in interest rates" This is unlike debt funds !here there is a
reverse relationship bet!een interest rates and returns" $ r ise in
interest rates results in a fall in returns" In the current scenario these
funds ar e likely to give re turns of ; percent to ;"; pe rcent"
The dividends are ta19free in the hands of the investor and most
importantly there is complete li2uidity" $gain there is no limit on the
amount that can be deposited" $lso there is hardly any volatil i ty
making it a safe option" If you are !illing to take a bit of risk you
can divide your portfolio in such a !ay that 8? percent is invested in
floating rate bond funds and t he remaining 7? percent in e2uity" Thats
like having an #IP e1cept that instead of =? percent in debt and 5?
percent in e2uity here the 8? percent is in floating rate bond funds"
Such a portfolio can give you returns of apro1" ="; G to >"; G"
The (S's and the Aisan :ikas Patras give returns of = percent
so for those in the 6? percent ta1 bracket it !orks out to ;"8 percent"
Here too there is no l imit on the amount of deposit" Ho!ever here the
interest is posted only at the time of maturity" So it is not a good
option if you !ant regular returns" +n the other hand RBI Bonds
give returns every si1 months or half yearly" So depending upon
their risk profile and need for l i2uidity one !ill have to decide ontheir portfolio" ,or anyone belo! 6; years it is recommend that one
should invest some part of there portfolio in RBI Bonds and in (S's
A:Ps as a long term investments and the remaining in combination of
f loat ing rate bond funds and e2uity But for those above 6; i t is
advocate that one should look at nearly 7? percent in RBI Bonds
6? percent in (S's A:Ps hence giving safe and regular income"
$nd the remaining 6? per cent in floating rate bond funds and e2uity"
,or those above the age of 8? 7? percent must be put in the Senior'itiFens Scheme %of course this is up to a ma1imum limit of Rs 4;
lakh& another 7? percent in RBI Bonds and the remaining 5? percent
in f loat ing rate bond funds so that one has some l i2uidity"$s an
investor one has a !ide array of investment avenues available to on e
InvestmentAvenues
Equity S!"esN#n$
M!"%et!&'e
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'on-6arketale Financial $ssets 9 $ good por tion of f inancialassets is represented by non9marketable financial assets" These can be
classified into the follo!ing broad categories3
Bank deposits
Post office deposits
'ompany deposits
Provident fund deposits
"=uity Shares 9 )2uity shares represent o!nership capital" $s ane2uity shareholder you have an o!nership stake in the company" This
essentially means that you have a residual interest in income and
!ealth" Perhaps the most romant ic among var ious inves tment
avenues e2uity shares are class if ied into the fol lo!ing broad
categories by stock market analysts3
Blue chip shares
-ro!th shares
Income shares
'yclical shares
Fi)4.4 In7est6ent $lternati7es
B#n)s
M#neyM!"%et
Inst"uments
Mutu!'
Fun)
Li*e Insu"!n(e
P#'i(ies
Re!' Est!te P"e(i#usO&+e(ts
Fin!n(i!'
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Speculative shares
Bonds 9 Bonds or debentures represent long9term debt instruments"
The issuer of a bond promises to pay a stipulated steam of cash flo!"
Bonds may be classified into the follo!ing categories3
-overnment securities
-overnment of India relief bonds
-overnment agency securities
PSU bonds
.ebentures of private sector companies
Preference shares
Money Market Instru6ents 9 .ebt inst ruments !hich have a
maturity of less than one year at the time of issue are called money
market instruments" The important money market instruments are3
Treasury bills
'ommercial paper
'ertificates of deposits
Mutual Funds 9 Instead of directly buying e2uity shares andor fi1ed
income instruments you can participate in various schemes floated by
mutual funds !hich in turn invest in e2uity shares and fi1ed income
securities" There are three broad types of mutual fund schemes3
)2uity schemes
.ebt schemes
Balanced schemes
#i>e Insurance 9 In a broad sense life insurance may be vie!ed as an
investment" Insurance premiums represent the sacrifice and the
assured sum the benefit" The important types of insurance policies in
India are3
)ndo!ment assurance policy
#oney back policy
*hole life policy
Term assurance policy
%eal "state 9 ,or the bulk of the investors the most important asset in
their portfol io is a residential house" In addit ion to a residential
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house the more affluent investors are l ikely to be interested in the
follo!ing types of real estate3
$gricultural land
Semi9urban land Time share in a holiday resort
Precious &(ects 9 Precious objects are items that are generally small
in s iFe but h ighly valuable in monetary terms" Some impor tant
precious objects are3
-old and silver
Precious stones
$rt objects
Financial Deri7ati7es 9 $ financial derivative is an instrument !hose
value is derived from the value of an underlying asset " I t may be
vie!ed as a s ide bet on the asset " The most impor tant f inancial
derivatives from the point of vie! of investors are3
+ptions
,utures
Since every indiv idual !ould l ike to earn return on their
investment but !here to invest has al!ays been a problem" There has
al!ays been a confusion as to !hich instrument to invest !hich
ins trument !il l g ive me h igher returns e tc " )ven no! nuclear
f ami li es a re in and so are longer l if e spans " )ven inflat ion i s
increasing and so do the standard of l ife medical costs and other
things" In such a scenario one need to think as to ho! he !ill take
care of all his future needs and build up a corpus that !ill not only
take care of routine e1penses but a lso provide for e1t ra cos ts especially of health care" +ne need to have a corpus of funds post9
ret irement !hich !il l g ive h im close to 4??G of the salary to
preserve the lifestyle he has gro!n to enjoy"
LITERATURE SUR"E
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$ccording to the *ebsterCs dictionary literature is Jthe !ritings
that pertain to a particular branch of learning and printed matterK"
$nd revie! means Jto e1amine again to study carefullyK"
Therefore literature revie! is the printed matter !hich !e studyvery carefully during our !ork" This project is also a collection of
insight into the different printed material"
$s this pro ject i s speci fically related to sales of f inancial
products hence books on investments is one of the study materials"
The insurance institute of India has published books !hich give
an insight into the l ife insurance products and general insurance
products"
The main source of data through !hich this project has taken its
shape i s the circulars of S)BI and IR.$" These circulars g ive
description of e1isting market"
The kno!ledge about the marketing principles is gained from
the book Jprinciples of marketingK !ritten by Philip Aotler"
'hapter Jpositioning and marketing of servicesK of the Jservicemanagement and operationsK published by prentice hall international
editions gives us the outline of marketing of services"
'hapter JBuilding 'ustomer Satisfaction :alue and RetentionK
of J#arketing #anagementK !ritten by Philip Aotler" Purpose of this
book is to provide background needed to understand the basics of
forming strong customer bonds and customer relationship
management"
'hapter on di st ribu tion channels in the book Jmarketing
channelsK !ritten by /ouis *"stern L add I")"I $nsary" Purpose of
thi s book i s to p rovide the detai led kno!ledge about !hat i s
distribution channel its importance L role in marketing"
'hapter JThe concept and role of mutual fundsK of the $#,I
mutual fund testing programme by association of mutual funds in
India" This book provide concept of mutual funds"
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The article Jmanaging your .emat accountK published in the
#I(T dated @une 4= 5??< page 45 give kno!ledge about .emat
account"
/ast but not the least the practical e1periences of rel iancemoney has given the best ever e1posure on the actually market !orks
in financial products and services"
SIG'IFIC$'C" &F ST1D3
The need of the study arises because of the reason that a trainee
must understand the company its achievements and tasks products
and services and also to collect information about its competitors its
products and services offered" So that after understanding and
collecting information about the organiFation and its competitors a
trainee !ill be able t o !ork !ell for the organiFation"
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$OM&AN &RO#ILE
%eliance Money is promoted by Reliance 'apitalM one of Indias
l eading and fas test g ro!ing pr ivate sector financia l services
companies ranking among the top 6 private sector financial services
and banking companies in terms of net !orth" Reliance 'apital is a
part of the Reliance $nil .hirubhai $mbani -roup"
Thus Reliance #oney provides a comprehensive platform
offering an investment avenue for a !ide range of asset classes" Its
endeavor is to change the !ay India transacts in financial market and
avails financial services" Reliance #oney offers a single !indo!
facility enabling you to access amongst others )2uities )2uity and'ommodity derivatives +ffshore Investments IP+Cs #utual ,unds
/ife Insurance and -eneral Insurance products"
$d7anta)esoffered by Reliance money over other companies3
'ost )ffective
'onvenience
Security
Single *indo! for #ultiple Products
6 in 4 Integrated $ccess
.emat $ccount !ith Reliance 'apital
+ther Services like research live ne!s from Reuter and .o!
@ones etc"
P%&D1CT &FF"%I'G
4. Tradin) Portal%!ith almost negligible brokerage & )2uity Broking
'ommodity Broking
.erivatives % ,utures L +ptions &
+ffshore Investments %'ontract ,or .ifferences&
.9#at $ccount"
. Financial Products
#utual ,unds
/ife Insurance
o *&I$ plan
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o Term $ lan
o !oney )ack $lan
-eneral Insurance
o +ehicle!otor Insuranceo -ealth Insurance
o -ouse insurance
IP+Cs
(,+s
5. 2alue-$dded Ser7ices
Retirement Planning
,inancial Planning
Ta1 Saving
'hildren ,uture Planning
/. Credit Cards
. Gold coins retailin)
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TRADING &ORTAL
+nline trading refers to buying and selling of the
sharesstockscontractsbonds !ith the use of internet" In this shares
are not issued in physical form rather they are t ransferred in the
dematerialiFed form in the .emat account directly"
D"M$T $CC&1'T
In India a De6at account the abbreviation for de6ateriali?ed
account is a type of banking account !hich dematerialiFes paper9
based physical stock shares" The dematerialiFed account is used to
avoid holding physical shares3 the shares are bought and sold througha b roker" Th is account i s popu lar in India" The Securities and
"@chan)e Board o> India AS"BI mandates a .emat account for
share tr ad ing above ;?? shares" $s o f $pri l 5??8 it became
mandatory that any person holding a .emat account should posses a
Permanent $ccount (umber %P$(& and the deadline for submission
of P$( details to the depository lapsed on @anuary 5??
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I t eliminates delays thefts interceptions and subse2uent
misuse of certificates"
'hange of name address registration of po!er of attorney
deletion of deceased s name etc" 9 can be effected across
companies by one single instruction to the .P"
)ach share is a market lot for the purpose of transactions 9 so
no odd lot problem"
$ny number of securities can be transferreddelivered !ith one
delivery order" Therefore paper!ork and signing of multiple transfer
forms is done a!ay !ith" I t facil itates tak ing advances againstsecurities on lo! marginlo! interest"
D"M$T $CC&1'T
Te"e !"e m!ny &"#%in, #uses )#in, &usiness in
In)i! !n) tey (!",e ! &"#%e"!,e #n eve"y t"!ns!(ti#n
m!)e #n'ine #" #- ine. /Buyin, !n) Se''in, !"e t"e!te) !sse0!"!te t"!ns!(ti#n1. Re'i!n(e M#ney2s !)v!nt!,e #ve"
#te"s is t!t it2s (!",in, te '#3est &"#%e"!,e in te
m!"%et 3i( is +ust 4 0!is! #n eve"y e5e(utive t"!)e
i""es0e(tive #* te v#'ume t"!)e). Re'i!n(e M#ney6 te
&"#%e"!,e !n) )ist"i&uti#n !"m #* Re'i!n(e ADA G"#u06
!ims t# t!0 invest#"s in te sm!''e" t#3ns !n) (it ies
t"#u, ! 7!t *ee st"u(tu"e. Te (u""ent 'e!)e"s in te
"et!i' &"#%in, se,ment 'i%e I8I8I Di"e(t6 In)i! In*#'ine !n)In)i!&u''s #9e" ! :0!y 0e" use2 m#)e' 3e"e te (ust#me"
0!ys ! 0e"(ent!,e #* te !m#unt t"!ns!(te) &y im.
Re'i!n(e M#ney2s &"#%e"!,e "!tes !"e quite (#m0etitive.
The ne! !onder is Reliance #oneys pre9paid card for stock
market brokerage" Reliance #oney the financial services division of
$nil .hirubhai $mbani -roup9promoted Reliance 'apital is bringing
to the market pre9paid cards in denominations of Rs;?? Rs46;? and
Rs5;?? !ith validity period of t!o months si1 months and t!elve
months respectively"
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Fi)./.4 Fee Structure
'onverted to percentage terms 9 Reliance #oney offers most
competitive brokerage rates 9 ?"?;G for delivery trades and ?"??;G
for non9delivery trades %fi1ed fee of Rs;??9 for delivery trades up to
Rs4? lacs andor non9delivery trades up to Rs4 crore&" Industry rates
vary bet!een ?"7G to ?"=;G for delivery trades and bet!een ?"?;G
and ?"4?G for non delivery trades"
Target lo! level of retail penetration in India 9 less than 6 percent of household financing savings makes it into e2uity markets
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Reliance #oney consumers can trade in e2uities commodities
and offshore Investments IP+Cs #utual ,unds Insurance #oney
transfer and #oney 'hanging 9 all through single !indo! both off9
line and online"
Reliance #oney has already tied9up !ith '#' 'apital Plc UA
to offer offshore Investment products to Indian consumers as per
guidelines"
8o! reliance 6oney scored o7er others
4" Two wa# authenti"ation: Reliance offers i ts customers !ith a
token %an electronic gadget& that generates a pass!ord !hich area third level of security in addition to the customer log in and a
pass!ord provided" The pass!ord generated by the token is valid
only for a period of 5? seconds" If the !eb page e1pires for the
fresh login a ne! pass!ord generated by the token has to be
keyed in by the customer"
5" ,owe%t bro(erage: Rel iance offers the lo!est brokerage of 4
paisa !hich is very less !ith respect to the other .Ps in the
market"
6" U%er friendl# %oftware: The por ta l o ffered i s very easy to
understand and use"
7" Fore- and off%hore in)e%tment: Reliance provides the offshore
facility !hich no other $#' is providing in the market"
;" Better re%ear"h and new%: Reliance offers ne!s from the .+*
@+()S and R)UT)RS"
Seeking to bring share t rading closer to consumers just l ike
$T#s Reliance 'apitals stock brokerage arm Reliance
#oney launched Internet trading services through !eb9enabled retail
kiosks"
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%Source3 *eb&
#onday $pril 48 5? ?unds
#utual funds are preferable mode of investment due to the follo!ing
reasons3
Reduction of risk
Professional #anagement
Ta1 benefits
/o! transaction costs
Highly regulated
/i2uidity
)asy to administer
hy one should not in7est in 6utual >unds
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The follo!ing are the reasons !hich are deterrent to mutual fund
investment3
(o control over costs
(o tailor made portfolios
#anaging a portfolio of funds
Constitution o> a Mutual Fund
There are a number of bodies that form a part of the mutual fund they
are as follo!s3
Sponsors
The sponsor is the company !hich sets up the mutual fund" It means
anybody corporate acting alone or in combination !ith another body
corporate established a mutual fund after initiating and completing
the formalities"
Trustees
The management of the mutual fund is subject to the control of the
board of trustees of the fund" They guide the operations of the fund
and carry the crucial responsibility to see that $#' al!ays act in thebest interest of the investors "
$sset Mana)e6ent Co6pany
The mutual fund i s operated by a separately estab li shed asset
management company %$#'&"It manages the funds of the various
schemes" It is entrusted !ith the specific task of mobiliFing funds
under the scheme"
Custodian
$ custodian is a person carrying on the activities of the safekeeping
of the securities or participating in any clearing system on behalf of
the clients to effect deliveries of the securities"
Types o> Mutual Funds
There are different !ay s of classifying mutual funds3
$n "1IT3 F1'D invests mainly in s tocks and shares of
companies" )UIT0 ,U(.S typically aim to generate long term
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gro!th in the unit capital" There are a variety of !ays in !hich
an e2uity portfolio can be created for investors" There are thus
the follo!ing choices in e2uity funds3
o Simple e2uity funds
o Industry Specific funds
o Inde1 funds
o )/SS
Target mar(et.
They are ideal fo r inves tor s hav ing a long t erm perspective
Speculative outlook9 the e2uity cult !ho !ould like to make gains in
the shortest period of time and investors in their prime earning years9specifically the young !ho have a decent earning and can take some
kind of risk"
$ D"BT F1'D invests mainly in debt instruments like bonds
and debentures !ith high and consistent dividend payout" These
funds give decent returns but the capital appreciat ion is not
much" There are a variety of !ays in !hich a debt portfolio can
be created for investors" There are thus the follo!ing choices in
debt funds3
o /i2uid and #oney market funds
o -ilt ,unds
o #onthly Income Plan
o ,loating rate funds
Target mar(et.o Retired people and others !ith a need for stability and regular
income"
o Investors !ho need some income to supplement their earnings"
$ B$#$'C"D F1'D invests in both e2uity and debt
instruments" It aims to generat e gro!th and income by
periodically distributing its assets over both types of securities "
Target mar(et.
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These ideal for investors looking for a combination of income and
moderate gro!th"
8o! to in7est in 6utual >unds
The fol lo!ing are the essential s teps !hich one must take into
account !hile investing in #utual funds39
Ste* /0 Identif# the in)e%tment need%
,inancial goals of an individual !il l vary based on hisher age
l ifestyle f inancial independence family commitments level of
income and e1penses among many other factors" Therefore the first
step is to assess oneCs needs !hich can be done by asking oneselfthese 2uestions3
4"*hat is my investment objectives and needsD
5"Ho! much risk I am !illing to takeD
6"*hat is my cash flo! re2uirementsD
By going through such an e1ercise one !ill kno! !hat one !ants out
of his investment and can set the foundation for a sound mutual
fund investment strategy"
Step -Choose the ri)ht 6utual >und
+nce an individual has a clear strategy in mind he no! has to choose
!hich mutual fund and scheme he !ants to inves t in" The offer
document of the scheme tells its objectives and provides
supplementary detail like the track record of other schemes managed
by the same fund manager" Some factors to evaluate before choosing a
particular mutual fund are3
The track record of the performance over the past fe! years
in relation to appropriate yardstick and similar funds in the same
category"
Ho! !ell the fund is organiFed to provide efficient prompt and
personaliFed service"
.egree of transparency as reflected in fre2uency and 2uality oftheir communications"
Ste* 10Sele"t the ideal mi- of %"heme%'
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Reliance -ilt Securities ,und
Reliance ,loating Rate ,und
Reliance (RI Income ,und
5ector 5pecific 5chemes
Reliance Banking ,und
Reliance Pharma ,und
Reliance #edia and )ntertainment ,und
Reliance .iversified Po!er Sector ,und
$s I !as more involved in the understanding and promotion of the
(,+ of Reliance )2uity ,und dur ing the initial part of my training" I
!ould like to summariFe it in brief"
%eliance "=uity Fund
The Reliance )2uity ,und is an open ended diversified e2uity
fund that seeks to provide long term capital appreciation by investing
in a portfolio constituted of e2uity and e2uity related securities of top4?? companies by market capitaliFation and of companies that are
available in derivatives segment belonging to diverse sectors"
The investment strategy being that even if the markets go do!n
the fund has a part of its portfolio hedged !hich aims at minimiFing
the do!nside risk" The fund !ill not only use hedging techni2ues to
limit the do!nside risk but !ill also try L capitaliFe on short selling
opportunities to generate additional returns for the investors" The
fund !ill invest
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'Insurance is a contract between two part ies whereby one party
cal led insurer under takes in exchange for a f ixed sum cal led
premiums, to pay the other party called insured a fixed amount of
money on the happening of a certain event.'
Reliance /ife Insurance is an associate company of Reliance
'apital /td" !hich along !ith i ts associates has ac2uired 4??G
shares in $#P Sanmar /ife Insurance 'o /td" Rel iance /ife
Insurance has a pan presence and a range of products cater ing to
individual as !ell as corporate needs" $ total of 48 products covering
savings protection L investment re2uirements"
2ision3 /mpowering everyone live their dreams
Mission 3 'reate unmatched value for everyone through dependable
effective transparent and profitable life insurance and pension plans
-uiding Principles
'ustomer 'are and Satisfaction
'orporate -overnance
'reativity and Innovation
'ompetitiveness
0// #2R &I#/ I05*R0"/
Protection of the interest of the faculty of the loss of income due
to death of the bread!inner"
Provision for the education L marriage of children"
Post retirement income for self L dependents"
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Special needs like loss of income due to disabilities accidents
treatment of diseases sickness etc"
To protect against inflation"
ho Can Buy $ Policy
$ny person !ho has attained majority and is eligible to enter
into a valid contract can insure himselfherself and those in !hom
heshe has insurable interest" Policies can also be taken subject to
certain conditions on the l ife of ones spouse or chi ldren" *hile
under!riting proposals certain factors such as the policyholderCs
state of health the proponents income and other relevant factors are
considered by the 'orporation"
Insurance >or o6en
Prior to nat ionali Fa tion %4>;8& many pr ivate insurance
companies !ould offer insurance to female l ives !ith some e1tra
premium or on restrictive conditions" Ho!ever after nationaliFation
of life insurance the terms under !hich life insurance is granted to
female l ives have been revie!ed from t ime9to9t ime" $t present !omen !ho !ork and earn an income are treated at par !ith men" In
other cases a restrictive clause is imposed only if the age of the
female is up to 6? years and if she does not have an income attracting
Income Ta1"
Medical and 'on-Medical Sche6es
/ife insurance is normally offered after a medical e1amination
of the l i fe to be assured" Ho!ever to faci l i tate greater spread of
insurance and also to avoid inconvenience 'ompanies has been
e1tending insurance cover !ithout any medical e1amination subject
to certain conditions"
7ith Profit and 7ithout Profit Plan%
$n insurance policy can be !ith or !ithout profi t" In the
former bonuses disclosed if any after periodical valuations are
al lotted to the policy and are payable along !ith the contracted
amount" In !ithout profit plan the contracted amount is paid !ithout
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any addition" The premium rate charged for a !ith profit policy is
therefore higher than for a !ithout profit policy"
4e#man In%uran"e
Aeyman insurance is taken by a business firm on the life of key
employee%s& to protect the firm against financial losses !hich may
occur due to the premature demise of the Aeyman"
Ta@ Bene>its o> Insurance
The ta1 breaks that are available under our various insurance and
pension policies are described belo!3 /ife insurance plans are eli gible for deduction under Sec" =?'"
Pension plans are eligible for a deduction under Sec" =?'''"
Health insurance plansriders are eligible for deduction under
Sec" =?."
The proceeds or !ithdra!als of our life insurance policies are
e1empt under Sec 4?%4?.& subject to norms prescribed in that
section"
1nit #inked Insurance Plan
U/IPs have been selling like proverbial Qhot cakesC in the recent
past and they are likely to continue to outsell their plain vanilla
counterparts going ahead" )arlier there !ere a gamut of traditional
products for instance )ndo!ment PlansM #oney back plans etc then
came the concept of Unit /ink Insurance Plans !hich today has
caught the fancy of many people"
Unit /ink plans !ork like a combination of #utual ,unds and
/ife Insurance just like in #utual ,unds the Investment here is also
broken up into units based on the current ($: these products are
termed as Unit /inked plans because the Investment is broken up into
units"
,or instance if you !ere to invest Rs4???? it !ould be broken into 6
components3
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8harge%-These are charges that the Insurance 'ompany deducts
from your premium a major chunk of charges goes into paying
commission to the $gent for sourcing the business"
Mortalit#0 /xpense9 #ortality e1penses are not as high as agentcommissionM they appro1imately tend to be around Rs4??/akh
for a 6? yr o ld man" In case of a death claim of 4 lakh the
insurance company can make this claim !ith a mere Rs4??
deducted from you no! this is made possible because mortality
charge is deducted from every customer !ho has invested in the
plan" In this manner the Insurance 'ompany collects a
substantial portion and not every person dies at the same time
leading to only a fe! claims in a single year"
In)e%tmentE $fter the above 5 deduct ions the balance i s
invested on behalf of the customers so in reality if the current
($: is 4? and a customer has paid a premium of 4???? then
allotment of uni ts !ould be 4???? %charges #ortali ty
e1pense& current ($: " The same process is repeated in the
fo llo!ing years !hen premiums are paid ho!ever in the
follo!ing years the charges tend to be lo!er as insurance chargelesser after the 4 s t year" #ortality 'ost ho!ever goes up !ith
age but does not increase substantially for a younger person in
his 5?Cs or 6?Cs as a result of !hich the money allotted to!ards
Investment goes up"
Unit /ink plans give the fle1ibility to !ithdra! your investments
earl ier than Traditional Plans but !ithdra!als can decrease the
Insurance cover you have opted for" The other thing to keep in mind is
the ta1 implication of making early !ithdra!als from the returns
point of vie! Unit link plans give you a chance of choosing your o!n
Inves tment +pt ions !hich could be .ebt )2uity or Balanced
%combinat ion or both& !hereas t radi tional plans have primarily
invested in debt instruments like -ovt" Bonds !here the security is
ensured but returns may not be very high"
Unit link plans also give a greater amount of fle1ibility in terms of
your policy not lapsing if premium in a year or t!o is not paid" Theother interesting option that these plans offer is the choice to decide
your o!n Insurance cover in the beginning" ,le1ibility !ise Unit /ink
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plans definitely score over traditional plansM even they tend to be
more transparent"
Clai6s
In case of 'ritical i l lness Total and permanent disabili ty or
.eath claim please log the claim and submit listed documents either
directly to the 'laims department 'hennai or at any of the nearest
branch"
Register the 'laim under3
.eath
'ritical Illness
.isability
Sur7i7al or Maturity Bene>its
Survival Benefits : Survival benefits are those payments !hich
are paid during the term of the policy" The fre2uency of payment may
vary from product to product"
Maturity Benefits: Payment made at end of the policy term as
sho!n in policy documents "
D)ument( re/uired *)r death 0aim
'laim form $3 This form need to be fil led by the nominee or
claimant
'laim form B 9 'ertificate of last illness to be filled signed and
stamped by the doctor in attendance during the last illness of the
deceased life assured" +riginal Policy .ocuments
+riginal death certificate by .eath and Birth Registrar
.eath certificate by the doctor confirming cause of death
(ominees photo identification card copy attested by Insurance
company official"
$ll hospital reports if hospitaliFed during the last sickness
Post #ortem Report and :iscera report if performed
In a(e )* aident )r (uiide
,irst Information Report and final Police Investigation Report
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Panchnama In2uest report
(e!s paper repor t on the accident !ith photographs if available
Docu6ents re=uired >or Total per6anent disaility clai6
'laim forms %$ L B&
$ll hospital reports %certificate of diagnosis attended physician
report discharge summary first consultation notes etc&
+riginal policy document
,IR and Police Investigation Report
(e!s paper repor t on the accident
Panchanama or In2uest Report
P#$'S
Indi7idual Plans
Product 'a6e Description
Re0iane
Aut)mati
In1e(tment
&0an
$ smar t p l an !hich adap ts to you r chang ing r i sk p ro fi l e !i th
increasing age"
Re0iane
M)ney
Guarantee
&0an
Under th is p lan the investment r i sk in the investment port fo lio i s
borne by the policyh older"
%eliance
"ndo!6entPlan
This p lan !i ll keep you f inancia lly p repared for a ll t he spec ia l
occasions in your life"
Re0iane
S+eia0
End)2ment
&0an
This insurance policy is designed for people !ho !ish to combine
savings !ith e1tended security"
Re0iane
$a(h #0)2
&0an
This insurance pol icy i s des igned for those !ho have a recur r ing
need for reinvestment in business or look for short9 term investment
channels"
Re0iane
$hi0d &0an
This in su rance po li cy i s designed for people !ho !ish to save
money for a future time"
Re0iane
Term &0an
This in su rance po li cy i s designed for those !ho only !ant l i fe
cover for the protection of their family and do not !ish to save for
themselves"
Re0iane
%h)0e Li*e
&0an
This insurance pol icy i s des igned for people !ho do not !ish to
avai l o f any benef i t s themselves bu t !ish to crea te an immedia te
estate to protect their family by availing of insurance cover on their
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life at a very lo! cost"
Re0iane
Mar3et
Return &0an
Reliance #arket Return ,und is the unit9 l inked product that helps
you invest in the f inancial markets in a combination of investment
instruments of your choice"
Re0iane
G)0den ear(
&0an
Rel iance -olden 0ears Plan i s a f le1ib le package tha t p rovides
f reedom of choice in choosing the type of investment l i fe cover
vesting options such as commuting and annuity options"
Re0iane
Sim+0e Term
&0an
Reliance Simple Term Plan is a cost9effect ive pure l i fe insurance
plan that offers yo u comprehensive and affordable coverage for a
limited period of time to suit your needs"
Re0iane
S+eia0 Term
&0an
Reliance Special Term Plan is a pure l i fe insurance plan that offers
you comprehensive and affordable coverage for a l imited period of
time to suit your needs"
Re0iane
$redit
Guardian
&0an
Rel iance 'redi t -uard ian Plan ensures tha t your housing loans
personal loans or even outstanding credit card bills are paid in the
e ve nt o f u nt im el y d emi se " T hu s k ee pi ng yo u a nd yo ur f am il y
protected from the burden and the !orry of debt in such a si tuation"
Re0iane
S+eia0
$redit
Guardian
&0an
Rel iance Specia l 'redi t -uard ian Plan he lps you and your family
avoids such s i tua t ions by secur ing your housing loans personal
loans and even credit card payments" *hat makes the Plan special
is the fact that on survival at maturi ty al l premiums paid for your
bas ic policy !il l be returned to yo u"
Re0iane
$)nnet 4
Li*e &0an
Reliance 'onnect 5 /ife Plan helps you build securi ty and savings
for a better tomorro!"
"6ployee Bene>it Plans
Product 'a6e Description
Re0iane Gr)u+
Term A((urane
&)0iy
R el ia nc e - ro up Ter m $s su ra nc e P ol ic y i s a o ne ye ar
Rene!able Term $ssurance contract " The benefi t is payable
on the happening of the contingency during one year " $t the
end of the year the contract may be rene!ed"
Re0iane EDLI
Sheme
$ ll e st ab li sh me nt s ! it h a t l ea st 4 ? f ul l9 ti me p er ma ne nt
employees and to !hom the )mployee s Provident ,und and
#iscellaneous Provisions $ct 4>;5 applies have a statutory
liabil i ty to subscribe to )mployee s .eposit /inked Insurance
Scheme %)./I& to provide for l i fe insurance for a l l the ir
employees"
Re0iane Gr)u+
Gratuity &)0iy
$ gra tu i ty po l icy tha t re f lec ts your company s iden t i ty and
!hich highlights the value of the benefits you provide to your
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employees"
Re0iane Gr)u+
Su+erannuati)n
&)0iy
$ superannuation policy that ref lects your companys identi ty
and !hich highlights the value of the benefi ts you provide to
your employees"
,undamentals of -eneral Insurance companies are business
houses" The product they sell is financial protection" To succeed and
survive they must cover their costs !hich include payments to cover
the losses of pol icyholders as !el l as sales and adminis trat ive
e1penses ta1es and dividends" Insurance companies have t!o sources
of income for covering these costs3 premium and investment income"
The premium are col lected on a regular basi s and invested in
-overnment Bonds -ift stocks mutual funds real estates and other
conservat ive avenues" Ho!ever investment income depends on
market conditions interest rates economy etc and varies from year to
year" Because of the uncertainty associated !ith the investment
income insurance companies must generate enough income form
premium to cover the bulk of their e1penses" The primary function of
insurance is to provide protection against financial losses caused by
unforeseen events" This pro tect ion i s available to indiv iduals
businessmen and large companies alike"
Types o> General Insurance
8ealth
Individual #ediclaim
-roup #ediclaim
Reliance Health *ise Policy
Personal $ccident
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Personal $ccident
-roup Personal $ccident
Fire
Standard ,ire and Special Perils
'onse2uential /oss %,ire&
Industrial $ll Risks
"n)ineerin)
)rection $ll RisksStorage9cum9)rection
'ontractorCs $ll Risks
'ontractorCs Plant and #achinery
#achinery Breakdo!n Insurance
#achinery /oss of Profits Insurance
Boiler and Pressure Plant Insurance
)lectronic )2uipment Insurance
Marine
#arine 'argo Insurance
Motor
Private 'ar 'omprehensive
#iaility
.irectors and +fficers /iability Public /iability %$ct&
Public /iability
Product /iability
Professional Indemnity
*orkmenCs compensation
Miscellaneous
Industry 'are
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'ommercial 'are
+ffice Package
,idelity -uarantee
Burglary and Housebreaking
#oney Insurance
HouseholderCs Package
ShopkeeperCs Package
Tra7el
Individual and ,amily
$sia
Student
'orporate
B$SIC F"$T1%"S HospitaliFation )1penses
.aycare Treatment
.omiciliary HospitaliFation
Pre and Post HospitaliFation
'overage of Pre9)1isting .iseases
'ritical Illness 'over
.onor )1penses
2$#1" $DD"D F"$T1%"S
)1penses of accompanying person at the Hospital
/ocal Road $mbulance Services
Recovery Benefit
'ost of Health 'heck up
(ursing $l lo!ance
Hospital .aily $llo!ance
PIC3 F"$T1%"S
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Income Ta1 Benefit
,amily ,loater % 4 44 45 55 &
Sum Insured
Pre9insurance Health 'heck up +ption in Policy .uration % 4 L 5 years &
Rene!al .iscount
'ashless ,acility %Through Third Party $dministrators 9 TP$&
$ge Slabs
Plan Details
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%Source3 !eb&
OBSER"ATION 5 #INDINGS
T# stu)y te s!'es !n) )ist"i&uti#n m!n!,ement !n)im0"#ve te 8ust#me" A(quisiti#n P"#(ess &y !n!'y
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var ious o ther brokerage f irms e "g " Indiabulls Sharekhan
Indiainfoline Religare $lankit Unicon"
To e1pand the market penetration of Reliance money"
To provide pricing strategy of competitors to fight cut throatcompetition"
To increase the product a!areness of Reliance money as single
!indo! shop for investment solutions"
M"T8&D&G3
*e !ere supposed to operate from reliance money (ehru place
branch" *e !ere made a!are about all the products Reliance #oney
!as providing !ith a more stress on their core product i "e" .emataccount"
TR3/T5
The time duration of the project is 5 months starting from 4 s t @uly
and ending on 6? t h $ugust" *e !ere given targets to be achieved
during training months" The targets of each month !ere3
6.emat $ccounts
4SIP or #utual ,und !orth Rs4????
-eneral Insurance Premium !orth Rs;????
/ife Insurance Premium !orth Rs4?????
I !as supposed to use the database provided by the company to
make cold calls or by directly meeting people to get ne! leads
The 2uestionnaire used is attached in appendi1 $"4
*hile making cold calls !e need to have3 -ood 'ommunica tion Ski ll s %:oice 2ual ity i s c lear and
articulate&
Persistent and able to bounce back from rejec tion
-ood organiFational skills"
$bi li ty to projec t a t el ephone personali ty %)n thusiasm
friendliness&
,le1ibi li ty3 can adapt to different types of cl ients and ne!
situations"
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'ustomer dissatisfied !ith the services"
People fear that Reliance #oney Being a Private company and a
ne! entrant may be able to sustain or not"
Insurance means /I' for people" Past e1perience !ord of mouth"
#isguidance by agents"
People do not !ant insurance products"
/ack o f kno!ledge and a!areness abou t genera l and l ife
insurance"
People risk appetite is very lo! so they are afraid of mutual
fund as !ell"
People relate the p rob lems of mobile phones o f Rel iance
'ommunication !ith Reliance #oney"
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and provide them the best deal possible !ith ma1imiFation of the
profit both for the company as !ell as for the customer"
The most important aspect for the role of financial advisor is trust"
So for fulfillment of the targets one needs to3
'apital iFe on old and loyal cl ientage !hich can be building
slo!ly by advising people in the best possible !ay"
-enerating ne! leads through various activities"
3eneration of leads:
Since I !as ne! in this field so I had to start from the scratch
and generate ne! leads to sustain in the market"
'old calling is one of the trusted !ays of getting to the customers
!ithout meeting them" $lthough the rate of conversion remained very
less" ,or cold calling the 2uality and accent remains a very important
criterion" This activity gave me mi1ed results" I often got success and
generated many leads through it but i t also landed me in a!k!ard
position !here the customer !ere in different mood and ma de us hear
!ords for !hich a marketer should be al!ays prepared to hear"
'orporate calls al!ays remained more difficult to crack !ith respectto retail sector"
The corporate !ere the most difficult and most tempting to get the
business from" It took me one day to crack Hi9tech -ears"
$t Reliance money after getting the product kno!ledge in the first
!eek at the branch I !as also allotted distributor to !ork !ith" In the
initial phase I !as accompanied by more e1perienced staff" $fter I
became kno!n to the market and procedure I started attending callsalone only"
$fter the third !eek my performance also improved and I !as
able to get close to the targets though it looked difficult to achieve in
the beginning" To get a!areness of the every product I at tended
diversified calls" This helped me to implement cross selling to get
better results"
Since the reliance money core product is .emat account morestress !as given over this" .emat account !as also the most tempting
of all the products as it !as difficult to convince the customer for the
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rel iance .emat as i t !as ne! and !ith many l imitat ions " I t !as
al!ays d ifficu lt to convince on 4 paisa as i t !asnC t mentioned
any!here in ink"
#IMIT$TI&'S:
;. "old "alling
:oice and accent plays a major role"
The r ight t ime to cal l a cus tomer cannot be decided as the
customer may in a different mood at the time of calling"
Time consuming
/ess success rate
6. "orporate
Time consuming
'ontacts !ith higher authorities play a major role
#"$%'I'GS
To get initial success in this field is very difficult" $lthough the
business generation becomes easier !ith time as !e serve more
people !ho then get added up in the loyal clientage" Thus time
and service are t!o most factors to get in this field"
$lso the corporate remains a very important segment !hich gets
business in bulk but retail cannot be ignored !hich makes your
business ticking"
'ustomer remains in the pivotal position"
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Findin)s
4. Pre>erence o> In7est6ent
Interpretation3This sho!s that although the mutual funds market is on the
rise yet the most favored investment continues to be in the Share #arket" So !ith
a more transparent system investment in the Stock #arket can definitely be
increased"
. $!areness on &nline Share Tradin)
Fi)+. %esult o> $!areness o> &nline Share Tradin)
Interpretation3 *ith the increase in cyber education the a!areness
to!ards online share trading has increased by leaps and bounds" This a!areness is
e1pected to increase further !ith the increase in Internet education"
Fi)+.4 %esult o> Pre>erence o> In7est6ent
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5. $!areness o> %eliance Money as a Brand
Interpretation3 This pie9chart sho!s that reliance money has a reasonable
amount of Brand a!areness in terms of a premier Retail stock broking company"
This brand image should be further leveraged by the company to increase its
market share over its competitors"
/. $!areness o> %eliance Money Facilities
Interpretation3$lthough there is sufficiently high brand e2uity among the
target audience yet it is to be noted that the customers are not a!are of the
facilities provided by the company meaning thereby that the company should
concentrate more to!ards promotional tools and increase its focus on product
a!areness rather than brand a!areness"
. Satis>action #e7el a6on) Custo6ers !ith current roker
Fi)+.5 %esult o> $!areness o> %eliance 6oney as a Brand
Fi)+./ %esult o> $!areness o> %eliance 6oney Facilities
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Interpretation3 This sho!s that people invest only upto 4?G of their
earnings in the stock market again reiterating the volatile and non9transparent
structure of the Indian stock market" Hence effective and efficient steps should be
undertaken to !oo the customers to invest more in the lucrative stock market "
$ON$LUSION AND RE$OMMENDATIONS
%"C&MM"'D$TI&'S
Fi)+.+ %esult o> percenta)e o> earnin) in7ested in share tradin)
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Based on the findings of our project !e !ould like to suggest the follo!ing39
$fter sales services and follo! up calls are important for getting ne!
references so trained telesales should be appointed for this purpose !hose
sole !ork should be to make feedback calls"
Reliance is having too many financial products right from .emat account to
-eneral Insurance and not all the salespeople are familiar !ith each and
every product so the !ork force should be segregated each group dealing in
a specific product and the sales target should be given like!ise"
*hile interacting !ith the investors I found that most of the customers are
una!are about the #utual fund" Some of the people look upon mutual
funds and e2uity trading as gambling" Thus a mutual fund a!areness
program can help to increase the penetration of mutual funds in the market"
Reliance should declare in black ink that they !ill charge just 4 paisa per
transaction" People tend to think that there must be some hidden charges"
Rs
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The entire !orkforce consists of mostly youngsters !hich means they can
be encouraged and motivated to do good !ork because they have a long
!ay to go and most of them are eager to climb the ladder"
Right no! Reliance is at its nascent stage and !ill surely grab the major
market under its belt very soon like in other fields"
-uge investments taking place:
The Stock #arket has been very buoyant until no! especially in the past 6
years" This particular trend is very favorable because a soaring S)(S)
means higher returns !hich encourages the investors to invest their money
in the market" $lthough in the past 6 months the market has sho!n very
unpredictable trend and has already lost over 4??? points"
So in order to make the best the only thing re2uired is to recruit more field
staff !ho should be trained in a proper !ay to get better results"
In case of insurance it re2uires push selling because people al!ays
associate it !ith emergencies and unpleasant situations like death and they
donCt !ant to think about such situation let alone prepare for them !hichmeans it re2uires a lot of conviction on part of the e1ecutives"
&arge untapped market:
People have just opened up to the idea of U/IPs because till no! they kne!
only t!o kinds of insurance plans endo!ment and term plans so the
concept of high returns !ith protection is very ne! to them and slo!ly and
slo!ly these are becoming popular so there is a huge market !aiting to be
tapped"
In the past fe! years there has been a tremendous inflo! of funds in the
Indian market !hich has lead to the sky rocketing S)(S)" In fact there
has been a tremendous response from the investors not only in shares but
mutual funds as !ell" The Rs;
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*ith the ,.I limits being rela1ed a lot of avenues !ill open up in the
insurance sector and insurance companies are e1pected to come up !ith
ne! plans !ith a great deal of customiFation and fle1ibility"
1"STI&''$I%"4. In !hich o> these Financial Instru6ents do you in7est into
Shares #utual ,unds Bonds .erivatives
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. $re you a!are o> online Share tradin)
0es (o
5. 8eard aout %eliance 6oney
0es (o
/. Do you kno! aout the >acilities pro7ided y %eliance 6oney
0es (o
. ith !hich co6pany do you ha7e your D"M$T account
Reliance money I'I'I .irect Aotak #ahindra India Bulls
+thers %please specify&
. hat di>>erentiates your Share tradin) co6pany >ro6 others Ain re)ards o>
rokera)e, satis>action, ser7ices, products
+. $re you currently satis>ied !ith your Share tradin) co6pany
0es (o
9. 8o! o>ten do you trade
.aily *eekly #onthly 0early
;. hat percenta)e o> your earnin)s do you in7est in share tradin)
Up to 4?G Up to 5;G Up to ;?G $bove ;?G
45. 8o! do you rate these share tradin) co6panies
4" 5" 6"
7" ;"
a. Re'i!n(e m#ney
b. ICICI Directc. India Bullsd. Kotak Mahindra
e. Others (Please
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4/. hat 6ore >acilities do you think you re=uire !ith your D"M$T account
'a6e:
$)e:
Se@: #ale ,emale
Phone 'o:
&ccupation:
BIB#&G%$P83
$gar!al @"." NSecurity $nalysis L Portfolio #anagement3 $ Revie!
,inance India :ol" II (o" 4 #arch 4>=>"
Personal In>or6ation
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Bhatt :" :" N$n $ppraisal +f Some Recent )stimates +f Savings and
InvestmentsN I'R(I :ol" ; 4>86"
.ouglas $" Hayes and *" Scott Bauman NInvestments3 $nalysis and
#anagementN III )d" 4>