Group presenter’s Group presenter’s
1.Junaid Zafar 2.Sadia Bashir3.Mahwish Mazhar 4.Kacho Ahmed Hussain5.Saqiba Khalid
1.Junaid Zafar 2.Sadia Bashir3.Mahwish Mazhar 4.Kacho Ahmed Hussain5.Saqiba Khalid
TUC (cracker )
introduction
• Our success story started in September 1986• At the beginning, innovative brands such as Prince, TUC and Candi were introduced• With global merger of General Biscuit and the DANONE Group,• current production capacity of over 48,000 tons per annum
CBLCBL
MISSION STATEMENTMISSION STATEMENTOPENNESS“Diversity is a source of wealth and change a constant opportunity.”ENTHUSIASM“There are no limits. There are only obstacles to be overcome.”HUMANISM“Attention to individuals-whether they are consumers, colleagues or fellow citizens-is at the heart of our decisions.”
Market analysisMarket analysisBiscuit making is a conventional activity in many parts of the country.especially in semi-urban and rural areas still prefer fresh biscuits from local bakery.Biscuits can be manufactured at a location which is close to the market.
Market potentialMarket potential• Demand and
supply• There are
three distinct market segments –Urban.–Semi-urban.–Rural.
CONSUMER BUYING BEHAVIOR
CONSUMER BUYING BEHAVIOR
CONSUMER BUYING BEHAVIOR
CONSUMER BUYING BEHAVIOR
• Understanding the buying behavior of the target market
• buying behavior tries to find out the answers for the questions
• who buys?• How do they buy?• Where do they
buy?• Do they buy?
FACTORS INFLUENCING CONSUMER BUYING BEHAVIOR
FACTORS INFLUENCING CONSUMER BUYING BEHAVIOR
• CULTURAL FACTORS
• SOCIAL FACTORS• PERSONAL
FACTORS• PSYCHOLOGICAL
FACTORS
ASSESSMENT OF ALTERNATIVES
ASSESSMENT OF ALTERNATIVES
• gathering information about different products
• alternatives consumer usually evaluate the alternatives on traditional basis
Marketing StrategyMarketing Strategy
various process of marketing strategy is given below.
• Selecting largest markets segmentation
• Positioning• Product• Price• Place• Promotion• Research and
development• Marketing research
HISTORY OF BISCUITS
HISTORY OF BISCUITS
HISTORY OF BISCUITS
HISTORY OF BISCUITS
• The history of biscuits can be traced back to a recipe created by the Roman chef Apicius
• The word 'Biscuit' is derived from the Latin words 'Bis' (meaning 'twice') and 'Coctus' (meaning cooked or baked)
• The word 'Biscotti' is also the generic term for cookies in Italian.
Products of CBLProducts of CBL
• At the heart of CBL's corporate philosophy is innovation
• This passion with innovation has led CBL to introduce the finest brands from the DANONE portfolio in Pakistan.
TUC (cracker )TUC (cracker )
TUC (cracker )TUC (cracker )• TUC is a brand of
snack biscuit available in Pakistan
• The biscuits are octagonal in shape (like a rectangle with the corners cut off).
• There are seven varieties of TUC biscuits available
TUC RangeTUC Range
• Original• Mini TUC –
Original• TUC Cheese
Sandwich• TUC Salt &
Pepper• TUC Barbecue• Hot and spicy and
bacon
TUC PocketsTUC Pockets
• Launch of TUC “Pockets” in November 2007• To attract new consumers• younger target market
Branding Strategy Branding Strategy
• The core brand name TUC remains dominant with a suffix added to communicate the core attribute of this variant.
• Maintain key elements from original packaging but give them a fresher, younger look
COMPETITORS
COMPETITORS
• according to market share we clarify the brand of product is giving more challenge to my product.• main competitor
of TUC biscuits is SOOPER
SWOT ANALYSIS OF CBL
SWOT ANALYSIS OF CBL
SWOT ANALYSIS OF CBL
SWOT ANALYSIS OF CBL
Strength• Widely accepted in all
Generations• Easily available in
various forms• Provide good Instant
Remedy for Opportunities• Increase economy of
Pakistan• Good quality of Goods• Provide competition to
foreign companies• Improve living
standard
SWOT ANALYSIS OF CBL
SWOT ANALYSIS OF CBL
Weakness• Decreases nutritional
value• Increases the cost of
food productThreats• Many companies are
result oriented• Increase in pollution• Lack of technology
Sales Forecast. Estimated sales should be around Rs: 35,00,000 to 55,00,0000
Sales Forecast. Estimated sales should be around Rs: 35,00,000 to 55,00,0000
Assets Rs.000 Liabilities Rs.000
Machinery
Cash in hand
Furniture & Fixture
Equipment
Security deposit
180,00,000
20,00,000
20,00,000
35,00,000
30,00,000
Bank Loan 11,00,0000
+ Interest 13,20,000
Capital
123,20,000
161,80,000
285,00,000 285,00,00
0
Budget AnalysisBudget Analysis