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FURNITURE MARKET IN CHINAFURNITURE MARKET IN CHINAFURNITURE MARKET IN CHINAFURNITURE MARKET IN CHINA
2012.08
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TABLE OF CONTENTTABLE OF CONTENTTABLE OF CONTENTTABLE OF CONTENT
1.1.1.1. INTRODUCTIONINTRODUCTIONINTRODUCTIONINTRODUCTION 3
2.2.2.2. INDUSTRYINDUSTRYINDUSTRYINDUSTRY OVERVIEWOVERVIEWOVERVIEWOVERVIEW 4
3. INDUSTRY LANDSCAPE3. INDUSTRY LANDSCAPE3. INDUSTRY LANDSCAPE3. INDUSTRY LANDSCAPE .. 5
4. IMPORT4. IMPORT4. IMPORT4. IMPORT----EXPORT ANALYSISEXPORT ANALYSISEXPORT ANALYSISEXPORT ANALYSIS ...6
4.1 China Import . 6
4.2 China Export ..12
5555.... KEYKEYKEYKEY SEGMENTSSEGMENTSSEGMENTSSEGMENTS ......15
5.1 Wooden Furniture ...15
5.2 Metal Furniture 16
6666. DISTRIBUTION S. DISTRIBUTION S. DISTRIBUTION S. DISTRIBUTION SYSYSYSYSTEMTEMTEMTEM 17
7. INDUSTRY TREND7. INDUSTRY TREND7. INDUSTRY TREND7. INDUSTRY TREND ..18
8888. CONSIDERATIONS FOR ITALIAN PLAYERS. CONSIDERATIONS FOR ITALIAN PLAYERS. CONSIDERATIONS FOR ITALIAN PLAYERS. CONSIDERATIONS FOR ITALIAN PLAYERS 20
9. CUSTOME ANALYSIS9. CUSTOME ANALYSIS9. CUSTOME ANALYSIS9. CUSTOME ANALYSIS. 21
10101010. REGULATIONS. REGULATIONS. REGULATIONS. REGULATIONS AND TAXATIONAND TAXATIONAND TAXATIONAND TAXATION .................23
11111111. CONCLUSIONS AND RECOMMEND. CONCLUSIONS AND RECOMMEND. CONCLUSIONS AND RECOMMEND. CONCLUSIONS AND RECOMMENDATIONSATIONSATIONSATIONS 25
APPENDIXAPPENDIXAPPENDIXAPPENDIX 26
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1. I1. I1. I1. INTRODUCTIONNTRODUCTIONNTRODUCTIONNTRODUCTION
ObjectivesObjectivesObjectivesObjectives
The objective of this market briefing is to provide a general overview of
Chinese furniture industry.
Doing market research in China and MethodologyDoing market research in China and MethodologyDoing market research in China and MethodologyDoing market research in China and Methodology
Generally speaking, conducting market research in China is different and
significantly more challenging than it is in developed countries because of
1) The size and diversity of the country;
2) Lack of fully reliable centralized or official information databases;
3) The change is constant and extremely rapid the whole China economic
system is far from being in equilibrium
Therefore, our methodology leverages a combination of resources & activities
such as secondary research in both Chinese and English, primary research and
interviews with industry exports, as well as our collective China knowledge and
industry expertise.
Information SourcesInformation SourcesInformation SourcesInformation Sources
Key sources of information for this report include all background information,
several secondary sources such as Association of China Furniture Industry, China
Customs, and interviews with industry experts and proprietary databases.
In the report, sources are mentioned for chart, tables and key data. Secondary
sources include dozens of Chinese and English sources (News reports,
publications, trade journals, government statistics and bulletins, etc, as well as
all companies web sites, press release etc.).
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2.2.2.2. INDUSTRYINDUSTRYINDUSTRYINDUSTRY OVERVIEWOVERVIEWOVERVIEWOVERVIEW
Chinas furniture industry has grown rapidly since China started its
market-oriented economic reform and opening towards the outside world in
1978s.
According to the data from China National Furniture Association, the
production value of China furniture industry in 2011 was US$ 83.16 billion,
increased 25.28% compared with year 2010. The total import value for
furniture industry was US$ 27.84 billion, decreased 10.71% compared with year
2010. As to the export value of China furniture industry, the total export value
is US$ 59.37 billion in 2011.
China Furniture IndustryChina Furniture IndustryChina Furniture IndustryChina Furniture Industry
0.00
10.00
20.0030.00
40.00
50.00
60.00
70.00
80.00
90.00
2009 2010 2011
US$ billion
Production Value
Import Value
Export Value
Source of data: China National Furniture Association Source of data: China National Furniture Association Source of data: China National Furniture Association Source of data: China National Furniture Association / China/ China/ China/ China CustomCustomCustomCustom
A wide of variety of raw materials are used in production, including wood,
rattan, plastic and metal. Wooden furniture used to be the major production
and exports of the industry, but recently it has been overtaken by metalfurniture. In 2011, the total production for wooden furniture was 247.74
million pieces while the total production for metal furniture was 363.44 million
pieces.
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3.3.3.3. INDUSTRY LANDSCAPEINDUSTRY LANDSCAPEINDUSTRY LANDSCAPEINDUSTRY LANDSCAPE
Overall, the furniture industry in China is highly fragmented, with over 50,000
furniture manufacturers in total. These companies engage in a wide range of
products including household, office and kitchen furniture, as well as
mattresses, bedding and parts of furniture. The majority of them are
small-medium sized producing simple and low value furniture or OEM orders.
They are geographically centralized primarily in the East Coast provinces. In
2011, the total furniture output reached 696.49 million pieces of which the top
five provinces were Zhejiang (180.00 million pieces), Guangdong (162.00
million pieces), Fujian (111.00 million pieces), Shandong (74.09 million pieces)
and Henan (34.10 million pieces). Four of the five provinces are economically
developed coastal areas in the country. In total, the furniture production by
the five provinces account for about 80.57% of the national production. In
recent years, Zhejiang has surpassed Guangdong and become the No. 1 in
China in term of furniture manufacture in 2010 and 2011.
Source of dataChinaFurniture Association
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China Imports -Furniture Sector- 2011China Imports -Furniture Sector- 2011China Imports -Furniture Sector- 2011China Imports -Furniture Sector- 2011
Japan , 17.31%
Germany , 16.77%
United States ,
8.81%
Italy , 7.94%Korea, South , 7.25%
Taiwan , 4.85%
France , 3.36%
Poland , 3.18%
Others , 30.53%
Source of data: China Customs
China Imports -Furniture SectorChina Imports -Furniture SectorChina Imports -Furniture SectorChina Imports -Furniture Sector
Jan-Jun 2012Jan-Jun 2012Jan-Jun 2012Jan-Jun 2012
Germany, 18.14%
Japan , 15.00%
United Stat es ,
8.52%Italy , 8.10%Korea, South ,
6.02%
France , 5.10%
Taiwan, 4.40%
Others , 28.68%
Source of data: China Customs
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Italy is always one of the main players in the Chinese imported furniture
market. In 2010, Italy was No.6, with the importation value of USD 151.40
million. In 2011, Italy was still No.6 in the Chinese imported furniture marketwith the importation value of USD 221.10 million, which increased by 46.03%
compare to 2010. And the marketing share of Italian furniture increased from
4.86% to 7.94%.
China Import from Italy - Furniture Sector
0.00
50.00
100.00
150.00
200.00
250.00
2008 2009 2010 2011
2008
2009
2010
2011
Millions of USD
Source of data: China Customs
Regarding the importation value of different categories of furniture in the
recent 3 years, the top three categories were always HS 9401 (Seats, other than
those of HS 9402), HS 9403 (metal and wooden furniture used in the office,
kitchen and bedroom) and HS 9405 (lamps, lighting and fitting).
In 2011, the total importation value of these three categories accounted by
92.02% of total furniture importation in China, in which 53.27% by categoryHS 9401 with an amount of US$ 1483.17 million, 21.78 % by category HS 9403
with an amount of US$ 606.36 million and 16.97% by category HS 9405 with an
amount of US$ 472.51 million respectively.
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Top three imported furniture categories total in China2011
0.00
200.00
400.00
600.00
800.00
1,000.00
1,200.00
1,400.00
1,600.00
2009 2010 2011
Millions of USD
9401
9403
9405
In the first half year of 2012, the total importation value of these three
categories accounted by 92.32% of total furniture importation in China, in
which 51.75% by category HS 9401 with an amount of US$ 686.48 million,
23.73 % by category HS 9403 with an amount of US$ 314.83 million and
16.84% by category HS 9405 with an amount of US$ 223.43 millionrespectively.
Top three imported furniture categories total in China
Jan-Jun 2012
0.00
100.00
200.00
300.00
400.00
500.00600.00
700.00
800.00
2010 2011 2012
Millions of USD
9401
9403
9405
Source of data: China Customs
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As to the imported furniture products from Italy, the top one category by
importation value was always HS 9403 (metal and wooden furniture used in
the office, kitchen and bedroom), followed by HS 9401 (Seats, other than thoseof HS 9402) and HS 9405 (lamps, lighting and fitting).
In 2011, the importation value of these 3 categories covered 94.63% of total
importation value, in which 56.73% by category HS 9403 with an amount of
US$ 125.43 million, 28.79% by category HS 9401 with US$ 63.66 million and
9.11% by category HS 9405 with US$ 20.15 million.
Top three furniture categories imported from Italy in China
2011
0.00
20.00
40.00
60.00
80.00
100.00
120.00
140.00
2009 2010 2011
Millions of USD
9403
9401
9405
Source of data: China Customs
HS 9401HS 9401HS 9401HS 9401Seats (Other than those of HS 9402), whether or not
convertible into beds, and parts thereof
HSHSHSHS 9402940294029402Medical, surgical, dental or veterinary furniture; barber's
chairs and similar chairs; parts of the foregoing articles
HSHSHSHS 9403940394039403Other furniture (metal and wooden furniture used in the
office, kitchen and bedroom) and parts thereof
HSHSHSHS 9404940494049404Mattress supports; articles of bedding and similar
furnishing, whether or not covered
HSHSHSHS 9405940594059405Lamps, lighting and fitting; illuminated signs, name-plates
and the like
HSHSHSHS 9409409409406666 Prefabricated buildings
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In the first half year of 2012, the importation value of these 3 categoriescovered 95.39% of total importation value, in which 55.51% by category HS
9403 with an amount of US$ 59.62 million, 28.75% by category HS 9401 with
US$ 30.88 million and 11.13% by category HS 9405 with US$ 11.96 million.
Top three furniture categories imported from Italy in China
Jan-Jun 2012
0.00
10.00
20.00
30.00
40.00
50.00
60.00
70.00
2010 2011 2012
Millions of USD
9403
9401
9405
For more detail information, please refer to APPENDIX 1: CHINA IMPORT
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4444.2 Chinese.2 Chinese.2 Chinese.2 Chinese EEEExportxportxportxport
OEM1 orders currently account for more than 80% of Chinas furniture exports,
and there are few well-known Chinese furniture brands. However, large
Chinese manufacturers are moving towards higher value-added production
and spending more on design and branding instead of focusing purely on price
competition. This is especially to serve the export market as well as mid-high
domestic market.
In 2011, Chinese furniture was exported to over 100 countries (regions), most
of which are from Asia, North America and Europe. The top 5 exportation
countries were: United States, Japan, Germany, United Kingdom, Australiaand Canada.
The exportation value of Chinese furniture has grown rapidly in the first
decade of 21st century. In 2008, it reached it peak point at US$ 42.79 billion.
Yet, the total value of Chinese furniture export dropped to US$ 38.96 billion,
fell by 8.95% in 2009 due to the world financial crisis compared with 2008. As
the worldwide economic recovery proceeds in 2010, the global demand for
furniture is growing rapidly. In 2010, the total exportation value of Chinese
furniture accounts by US$ 50.61 billion, with a 29.91% increase compared with
2009.
On the contrary to its important position in the imported furniture market,
Italy was only the No.15 among all the countries to which China export its
furniture product in 2011, accounted by US$ 972.44 million. In 2010, however,
there is significant increase on the Chinese furniture which rose up to No. 10
among all the countries to which China export its furniture product with an
exportation value of US$ 910.07 million and with a 33.67% increase compared
with 2009.
1 OEM (Original Equipment Manufacturer)An original equipment manufacturer manufactures products or components that are
purchased by a company and retailed under the purchasing company's brand name.
OEM refers to the company that originally manufactured the products.
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China Exports to Italy - Furniture Sector 2011
0.00100.00200.00300.00400.00500.00600.00700.00800.00900.00
1,000.001,100.00
2009 2010 2011
Millions of USD
2009
2010
2011
Source of data: China Customs
In the first half year of 2012, Italy was No.16 among all the countries to which
China export its furniture product, accounted by US$ 477.25 million.
China Exports to Italy - Furniture SectorJan-Jun 2012
400.00
500.00
2010 2011 2012
Millions of USD
2010
2011
2012
Source of data: China Customs
Regarding the exportation value of different categories of furniture to Italy in
the recent 3 years, the top three categories were HS 9401, HS 9403 and HS
9405.
In the year of 2011, the total exportation value of these three categories
accounted by 87.31% of the total furniture exportation value to Italy, in which
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32.05% by category HS 9405 with an amount of US$ 320.39 million, 28.66% by
category HS 9401 with an amount of US$ 278.70 million and 25.70% by
category HS 9403 with an amount of US$ 249.90 million respectively.
Top three furniture categories exported to Italy inTop three furniture categories exported to Italy inTop three furniture categories exported to Italy inTop three furniture categories exported to Italy in
China 2011China 2011China 2011China 2011
0.00
50.00
100.00
150.00
200.00
250.00
300.00
350.00
2009 2010 2011
Millions of USD
9405
9401
9403
Source of data: China Customs
In the first half of 2012, the total exportation value of these three categories
accounted by 90.76% of the total furniture exportation value to Italy, in which
32.39% by category HS 9401 with an amount of US$ 154.59 million, 31.50% by
category HS 9405 with an amount of US$ 150.35 million and 26.86% bycategory HS 9403 with an amount of US$ 128.20 million respectively.
Top three furniture categories exported to Italy
Jan-Jun 2012
0.00
20.0040.00
60.0080.00
100.00120.00
140.00160.00
180.00
2010 2011 2012
Millions of USD
9401
9405
9403
Source of data: China Customs
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5555.... Key SegmentsKey SegmentsKey SegmentsKey Segments
5.1 Wooden Furniture5.1 Wooden Furniture5.1 Wooden Furniture5.1 Wooden Furniture
Wood furniture manufacturing makes up the largest proportion of the Chinese
furniture manufacturing sector. According to China Furniture Association in
2010 wood furniture production makes up around 57% of total furniture
manufacturing revenue and in 2011 it occupies 60% of total furniture
production revenue. This industry generated revenue of RMB 314.43 billion in
2011, up 31.10% from 2010.
Industry profits are low due to low efficiency, high raw material costs, andweak pricing levels across this industry. However, as household disposable
income levels in China continue to increase in the future, domestic demand will
continue to increase, and manufacturers will be able to charge higher pricing
levels for their products
The major demand factors for products from the Wood furniture
Manufacturing Industry in China include economic growth, the price of
substitute products, disposable incomes, increased average per-capita living
spaces, deployment of the real estate sector, population growth, change in age
composition of the population, and regular furniture trade events.
As prices of substitute furniture products manufactured from plastic, metal and
glass decrease due to lower costs and greater output levels, demand for wood
furniture decreases.
According to an industry survey for furniture customers, those aged 20 to 30
accounted for 42% of the market; those aged 31 to 40 accounted for 22%;
those aged 40 to 50 accounted for 16%; and those aged 50 to 60 accounted for
10%. Therefore, young people made up the majority of the industry's final
customers. It is expected that the number of young adults (20 to 34 years) will
increase by 77 million between 2005 and 2015. The change in age compositionof the population will bring in more opportunities for this industry.
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5.5.5.5.2222 MetalMetalMetalMetal FurnitureFurnitureFurnitureFurniture
The Metal Furniture Manufacturing Industry in China has developed rapidly inrecent years. However, industry revenue decreased in 2009 due to the negative
influences of global financial crisis and weaker household and commercial
spending levels.
Growth has been driven by strong domestic and foreign demand, with exports
increasing rapidly in the first few years of the current performance period.
Exports accounted for 36.9% of industry revenue in 2008, peaking at $4.53
billion for the year. However, exports slumped 26% in 2009, accounting for
29% of industry revenue. Exports are forecast to remain flat in 2010.
Competing imports have only made up less than 1% of domestic demand inrecent years.
Consumers' demand for furniture is influenced by the price of the products.
Although wood furniture still dominates the furniture market, the increasing
price of timber and wood products has a positive impact on metal furniture
demand. In contrast, metal furniture is typically less expensive than wood
furniture. In addition, with design and color improvements of metal furniture,
demand for these products is on the rise.
The development of Metal Furniture Manufacturing Industry in China is also
sensitive to some regular furniture trade events. The organization of regular
furniture exhibitions also plays an important part in promoting the industry.
These display the most fashionable furniture from other countries to meet the
demand of those who desire imported furniture. Exhibitions also stimulate the
development of new furniture products from China. Trade fairs are also helpful
in establishing brand names, promoting exports, and forging international
co-operation.
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6. DISTRIBUTION SYSTEM6. DISTRIBUTION SYSTEM6. DISTRIBUTION SYSTEM6. DISTRIBUTION SYSTEM
On the retail side, chain stores and supermarkets are the most popular sales
channels in China. Imported furniture is mainly sold in specialty stores and
high-class furniture shopping malls. In these matured markets, buyers
increasingly source furniture directly from manufacturers, while some still
purchase through agents and distributors. Specialised furniture districts are
popular on the Chinese mainland for both retail and wholesale business.
Shanghai and Beijing have been the important sales places for all furniture
companies.
Independent retailers usually retail one or several different types of furniture.Generally, sales representatives from manufacturers contact independent
retailers and sell products to them, or independent retailers attend furniture
exhibitions and negotiate with manufacturers. In China, independent retailers
are the most competitive in providing specialized guidance and service to
clients, particularly for medium and high-end products. In the direct sales
channel furniture is sold to end users in exhibition halls, manufacturers' outlets
and the internet. In China, office furniture is commonly sold via direct sales, in
contrast to household furniture, which is more commonly purchased in retail
and wholesale outlets. Franchised stores are a relatively new concept in China
for furniture sales.
Most of the furniture sold in department stores is aimed at high-income
consumers. Warehouse clubs and mass merchandisers are the largest
distributors for the low-end segment.
Many manufacturers produce on an OEM1/ODM2 basis for major foreign
brands. Some establish their own retail outlets particularly on the mainland
and hold subsidiaries, branch offices and showrooms in major Chinese cities to
facilitate domestic sales. Low to medium-end products are often sold in
furniture hypermarkets. Many factories are built near the hypermarkets In
order to reduce costs.
Manufacturers specialised in the production of replicas of Chinese antique
furniture rely on their established network with overseas agents, wholesalers
and retailers. In order to meet the taste of the local shoppers, some overseas
retailers design their "modified Chinese furniture" and engage agents for
production in the mainland.
1 OEM (Original Equipment Manufacturer)
2 ODM (Original Design Manufacturer) An ODM is a company which designs and manufactures
a product which is specified and eventually branded by another firm for sale.
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7777.... INDUSTRY TRENDINDUSTRY TRENDINDUSTRY TRENDINDUSTRY TREND
Key Words: office furniture, hotel furniture, kid furniture, furnitureKey Words: office furniture, hotel furniture, kid furniture, furnitureKey Words: office furniture, hotel furniture, kid furniture, furnitureKey Words: office furniture, hotel furniture, kid furniture, furniturematerial, furniturematerial, furniturematerial, furniturematerial, furniture stylestylestylestyle
The recent construction boom in many major Chinese cities has resulted in
significant increases in office space, with significant requirements for officeofficeofficeoffice
furniturefurniturefurniturefurniture. Most newly constructed prime office space in China now features
airy, open-concept plans typical of American office layouts. As a result of the
architectural changes, many companies in China are now converting to
modular-style office furniture. Companies that upgrade their offices also
upgrade their office furnishings when they move, creating a significant rise in
the middle and upper-end office furniture markets.
At present, there are almost 15,000 star-ranked hotels in China, and it is
estimated that more than five million hotel rooms require refurbishing and
upgrading. The development of the tourism industry promotes the
construction and reconstruction of hotels and meanwhile creates a good
market for the hotel furniturehotel furniturehotel furniturehotel furniture segment.
It is to be noted, however, that the current prices for furniture industry in
China restrict high-end imports to an extremely small market niche. A
successful strategy in this segment can not ignore the price factor, and
therefore implies producing in China at local costs. For projects the purchase
decisions are heavily influenced by price.
Another trend to be noted is kid furniturekid furniturekid furniturekid furniture. Since China is still carrying out one
child policy, parents pay special attention to kids living atmosphere. And with
the rise of family income, rather most of the parents are born in 80s who are
more open to western living style, thus kid furniture are better accepted. And
for rich family, imported kid furniture is always the first choice.
When speaking of furniture materialfurniture materialfurniture materialfurniture material, wood furniture is no doubt No.1 in the
aspect of production, sales revenue and market proportion. There is a desire to
embrace natural wood products, while metal furniture is more popular among
young people; plastic and glass are increasingly replacing wood furniture in
products such as dining tables and bookshelves; a trend toward green and
environmentally friendly product has contributed to bamboo and rattan
furnitures recent popularity. Although solid wood furniture is desired by a
majority of customers, 70% of the buyers finally select panel furniture, because
it is cheaper and because it may offer more variety in terms of design. It is
believed that during the next five years, purchasing concepts among
consumers will change from seeking cheap, durable furniture to green and
environmentally-friendly products.
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Another current trend that must be taken into account is product safety, which
nowadays is frequently and broadly discussed in China for all product
categories and with significant media coverage. Any health-related problems,even in the form of mere allegations, will bring a heated reaction from the
market and the press.
The divide between modern and classic furniture is still there: imported classic
furniture is still pretty much sought after, as its more recognizable as a luxury
item by the Chinese consumers, who are comforted in their purchasing choices
by the similarity of values incorporated in Western classic furniture to their
own classic Chinese furniture tradition.
On the other hand, consumers in the younger age bracket, who often have, or
will have higher incomes, tend to favor modern styles as they complement
their aspirations to a modern, urban, classy lifestyle. The current quality of life
improvement in China implies that consumers require more personality and
comfort from their living space. Trends focus either towards an urban, fast,
modern lifestyle or a peaceful, natural, old-world lifestyle.
KeyKeyKeyKey furnishing spacefurnishing spacefurnishing spacefurnishing space
The Chinese traditional lifestyle focuses on the living roomliving roomliving roomliving room as the main pubic
relations area. Hence, it has been the only space really worth caring about, and
spending for, in terms of furnishing. However, this trend is slowly changing,
especially among higher-income consumers, and the bedroombedroombedroombedroom is gaining
importance. As families become smaller (1- 3 components), individuals,
especially young and middle-aged, tend to desire a certain degree of privacy
and see the bedroom as their private quarters. The importance of a healthy
sleep is also an underlying trend.
Having finished equipping bedroom and living room, kitchen furniturekitchen furniturekitchen furniturekitchen furniture enters
the purchasing list. Usually, kitchen furniture accounts for one fifth of total
furniture expenses. It is to be noted, however, the kitchens encounter some
problems. The first one is sub-standard building. Pipelines in the kitchen are
not laid inside the walls. The water and gas pipes often block the way forkitchen furniture installation. Flatness and walls verticality are often not good
enough to fix kitchen cabinets.
Secondly, high-income consumers do not normally use the kitchen personally,
and are quite satisfied with what their high-end apartments or villas come
equipped with. Kitchenware encounters cultural obstacles; house ware faces
stiff local competition. Both can address only a niche market and have to rely
on effective brand-building. Chinese consumers are in a relatively early stage of
sophistication and are in a much lesser extent to the items intrinsic quality or
artistic value.
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8888.... CONSIDERATIONS FOR ITALIAN PLAYERSCONSIDERATIONS FOR ITALIAN PLAYERSCONSIDERATIONS FOR ITALIAN PLAYERSCONSIDERATIONS FOR ITALIAN PLAYERS
Nowadays, most Italian furniture now is sold in specialty stores or showroomsthrough the local distributors or agents to distinguish with the domestic
products in China. They mainly focus on high-end customers.
On one hand, the high-class furniture from Italy is easy to find its market in
China since high quality and design furnishing products are quite popular
among the rich people in China; On the other hand, the mid-low class Italian
furnishing products are very hard to enter China market since they arent not
competitive compared with mid-high class local products on price.
Furniture manufactures and trading companies who are conscious of the needs
of consumers are more likely to succeed in the market. Some customer services
include: 1) warranties, which are generally offered for one to three years, with
the most common warranty provision being replacement at no cost or
monetary refund; 2) repair services, which are expected to become more
common in the future as Chinese consumers become more aware of their rights.
Most companies charge for repair services.
Deficiencies in product quality are common in local production. Some furniture
enterprises overlook product quality in their pursuit for extra profits. Poor
production processes, inferior product design, and sub-standard materials are
common problems
As furniture in China is mostly made-to-order, delivery time is also an
important product feature. The delivery time for imported furniture averages
several months, as compared to several weeks for locally finished products.
Many savvy Chinese manufacturers now compete successfully with foreign
manufacturers by offering to finish their locally-manufactured furniture bases
with coverings made from high quality imported fabrics that they carry in their
inventory.
Key potential opportunitiesKey potential opportunitiesKey potential opportunitiesKey potential opportunities
Growth of Chinas high-end furniture market
Chinas overall luxury market including luxury furniture has grown at
more than 30% annually in the last decade. At present, the key
consumer market for high-end imported furniture is in Tier 1 cities of
Shanghai and Beijing, and a few wealthy Tier 2 cities along the east
coast of China such as Shenzhen, Wenzhou and Hangzhou, etc.
High regard for made in Italy and Italian brands
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Italian furniture is well-known for its creative design, good quality
and perfect hand-made job. Consumers also generally perceive Italian
brands as symbols of status and wealth
Key potential barriersKey potential barriersKey potential barriersKey potential barriers
Price remains a key barrier for imported Italian furniture, although the
high-end market is growing
High cost of transportation and long time of delivery
Long-term investment return
There also one more potential risk for the Italian companies - copy. Once theirbrands are successful in China market, then they would possibly face the
problem that their furniture design could be copied by local small and medium
manufacturers.
Considering the market situation, it is better to find suitable Chinese partners
to enter Chinese market for Italian furniture manufacturers. For those who
have already entered the China furniture market, they should put more effort
on the environment of their local showrooms and try to build an atmosphere
of Italian culture. This will help to give a strong impression to the consumers
and make Italian furniture different.
9.9.9.9. Customer AnalysisCustomer AnalysisCustomer AnalysisCustomer Analysis
DecisionDecisionDecisionDecision InfluenceInfluenceInfluenceInfluence::::
The main opinion leaders are furniture/design magazines and interior design
professionals. Design Magazines are the main information source for the
general public, whilst interior design firms are the consultants to those privateclients who are willing to seek out quality products. Their influence may be
limited to styles, but sometimes it stretches as far as endorsing individual
brands. Lastly, the manufacturers publicity (more often the distributors) also
affects the potential customers.
Brand LoyaltyBrand LoyaltyBrand LoyaltyBrand Loyalty
Brand loyalty in the furniture market is getting stronger in China. With greater
product awareness, there is a trend towards consumers preferring to purchasefurniture displaying reputable brand names. This trend will continue to
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increase as consumers are more quality-conscious and seek value for money. At
present, brand establishment is mainly in the form of advertising and sales
promotion. The growing brand-consciousness, however, is somewhatunsophisticated and, thus, detrimental to the perception of quality.
High income consumers who are willing to pay premium prices for their
furniture tend to focus on established brand names, and rarely opt for
high-quality craftsmanship, or one-of-a-kind artistic items. Brand-building is
particularly hard and expensive to achieve. The lack of promotional investment
by furniture manufacturers has prompted many successful distributors to
affirm their own brand.
Customer AgeCustomer AgeCustomer AgeCustomer Age
As for the furniture customers, a research conducted by the Shanghai Furniture
Association in 2006 showed that those aged 20 to 30 accounted for 42% of the
market; those aged 31 to 40 accounted for 22%; those aged 40 to 50 accounted
for 16%; and those aged 50 to 60 accounted for 10%. Therefore, young people
made up the majority of the industry's final customers. It is expected that the
number of young adults (20 to 34 years) will increase by 77 million between
2005 and 2015.
The educational level of customers of modern furniture was generally high.
Consumer personal income levels directly affect furniture demand. The survey
showed that those with a monthly household income ranging between $120
and $360 accounted for 26% of the furniture market; households earning $360
to $480 accounted for 43%; and those with an income above $480 accounted
for 31%.
The type of houses and the living space available offers different opportunities
for furniture manufacturers. Those who possessed 60 to 80 square meters of
living space accounted for 30% of the market; 80 to 100 square metersaccounted for 20%; over 100 square meters accounted for 38%.
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10101010.... REGULATIONSREGULATIONSREGULATIONSREGULATIONS AND TAXAND TAXAND TAXAND TAXATIONATIONATIONATION
GovernmentGovernmentGovernmentGovernment Policies and RegulationsPolicies and RegulationsPolicies and RegulationsPolicies and Regulations
Foreign merchants must pay attention to the Chinese furniture industry
standards when entering China market. Imported furniture products need to
comply with certain safety and quality requirements. Compulsory standards by
national begin with GB and Compulsory standards by China Light industrial
Products and Art-Crafts Enterprises begin with QB. In addition, government
also encourage to adopt recommendatory standards which start with /T.
Please check the following table for the related stands specify the product
classification, technical requirement, test methods, inspection rules, marking
issues and so on.
The NThe NThe NThe No.o.o.o. of Standardof Standardof Standardof Standard Name of StandardName of StandardName of StandardName of Standard
GB/T 3324-1995 Wooden furniture -- General technical requirements
GB/T 3325-1995 Metal furniture -- General technical requirements
GB/T 3326-1997 Furniture -- Main sizes of tables and seats
GB/T 3327-1997 Furniture -- Main sizes of cabinets
GB/T 3328-1997 Furniture -- Main sizes of beds
QB/T 1951.11994 Wooden furniture -- Quality inspection and certification
QB/T 1951.21994 Metal furniture -- Quality inspection and certification
QB/T 3661.11999 Soft furniture -- Sofa
QB/T 3661.21999 Soft furniture -- Mattress
QB/T 22801996 Swivel chair
QB/T 36441999 Painted furniture
GB/T 4893.1 ~ GB/T 4893.9 Furniture -- Assessment of surface criteria
20080830 Q - 607 Kid Furniture - General technical requirements
GB 24977 - 2010 Sanitary Ware Furniture
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TTTTaxationaxationaxationaxation
Standard taxes applicable to most industries in China include:
City Maintenance and Construction Tax
City maintenance and construction tax is levied at different rates based on
different locations of the enterprises. An enterprise in urban areas is required
pay the tax of 7% of its real value added tax amount. If it is located in rural
areas, the rate is only 1%. Enterprises in counties and prefectures are required
to pay the tax at 5%.
Educational Surcharge
Educational surcharge applies to all domestic enterprises, which are required to
pay the surcharge of 3% of their real value added tax amount. Foreign-funded
enterprises are exempt of educational surcharge.
Value Added Tax
In China, the universal value added tax (VAT) rate for goods and services is
17%.
Corporate Income Tax
The Corporate Income Tax Law of the People's Republic of China wasimplemented from January 1, 2008. It unifies the previously different income
tax policies for foreign and domestic enterprises.
Within the new system, income taxes will be levied on both domestic and
foreign enterprises at a rate of 25%, with favorable tax rates applicable to
high-technology enterprises (15%) and small-size domestic enterprises (20%).
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11111111.... CONCLUSIONS AND RECOMMENDATIONSCONCLUSIONS AND RECOMMENDATIONSCONCLUSIONS AND RECOMMENDATIONSCONCLUSIONS AND RECOMMENDATIONS
In China, the industry is still lagged behind of western country in term of scale
of production and caliber of employee, especially the supplier chain even if
through these years of development and probably the thorough privatization.
In addition, China still lacks for specialized manufacturers and skillful workers
for specialized products.
The total importation value of Italian furniture in China market is stable in
2009 despite the world financial crisis. In 2011, total importation of Italian
furniture reached USD 221.10 million dollars and the importation share rised
from 4.86% to 7.94%.In China market, it would be good advantages for Italian companies on their
world class of design, high level of manufacture technique, and advanced
equipments. But every coin has its two sides, high cost per head, high freight
fee, high selling costs and appreciation of currency will still be disadvantage for
Italian manufacture in foreseeing future.
The point is how Italian enterprises fully use their comparative advantage and
minimize their disadvantage. Also they need to balance the market niche
promotion with cost effective strategy.
For the Italian furniture merchant, they still continue focus on high-class
furniture market since these Italian furniture brands always have a good image
as high quality, world-class design and eternity. Their products are welcomed
by high-end customers in China.
For the Italian furniture manufactures, they should start looking for
cooperation with local companies in term of jointly set-up factories,
corporation joint venture or work as component supplies. This would help
them to counter the challenge and risk facing in Chinese market.
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APPENDIXAPPENDIXAPPENDIXAPPENDIX
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Appendix 1:Appendix 1:Appendix 1:Appendix 1: China ImportChina ImportChina ImportChina Import
94949494 FURNITURE AND BEDDINGFURNITURE AND BEDDINGFURNITURE AND BEDDINGFURNITURE AND BEDDING
By CountrBy CountrBy CountrBy Countryyyy 2011201120112011
Millions of US Dollars
RankRankRankRank CountryCountryCountryCountry 2009200920092009 2010201020102010 2011201120112011 2009200920092009 2010201020102010 2011201120112011 11/1011/1011/1011/10
Millions of US DollarsMillions of US DollarsMillions of US DollarsMillions of US Dollars % Share% Share% Share% Share % Change% Change% Change% Change
0 -- World -- 1,848.06 3,118.05 2,784.16 100.00 100.00 100.00 -10.71
1 Japan 308.34 459.18 481.88 16.69 14.73 17.31 4.94
2 Germany 332.08 396.63 466.82 17.97 12.72 16.77 17.70
3 United States 111.69 169.34 245.25 6.04 5.43 8.81 44.83
4444 ItalyItalyItalyItaly 109.32109.32109.32109.32 151.40151.40151.40151.40 221.10221.10221.10221.10 5.925.925.925.92 4.864.864.864.86 7.947.947.947.94 46.0346.0346.0346.03
5 Korea, South 319.55 701.78 201.81 17.29 22.51 7.25 -71.24
6 Taiwan 136.97 408.66 135.11 7.41 13.11 4.85 -66.94
7 France 34.59 45.74 93.61 1.87 1.47 3.36 104.66
8 Poland 48.37 56.94 88.62 2.62 1.83 3.18 55.63
9 Vietnam 57.94 65.89 81.37 3.14 2.11 2.92 23.5010 United Kingdom 34.27 25.86 60.73 1.86 0.83 2.18 134.82
11 Czech Republic 19.40 29.25 56.93 1.05 0.94 2.05 94.62
12 Indonesia 15.03 22.81 46.75 0.81 0.73 1.68 104.96
13 Sweden 26.42 137.47 36.61 1.43 4.41 1.32 -73.37
14 Malaysia 10.29 23.27 32.92 0.56 0.75 1.18 41.50
15 Thailand 11.69 17.61 28.94 0.63 0.57 1.04 64.36
16 Hungary 8.26 13.14 26.30 0.45 0.42 0.95 100.23
17 Spain 9.56 16.22 24.19 0.52 0.52 0.87 49.12
18 Austria 24.36 16.96 23.06 1.32 0.54 0.83 36.00
19 Mexico 6.93 12.76 20.42 0.38 0.41 0.73 60.05
20 Philippines 9.42 14.77 18.45 0.51 0.47 0.66 24.89
Source of data: China Customs
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94949494 FURNITURE AND BEDDINGFURNITURE AND BEDDINGFURNITURE AND BEDDINGFURNITURE AND BEDDING
By CountrBy CountrBy CountrBy Country Jany Jany Jany Jan JuJuJuJunnnn 2012201220122012
Millions of US Dollars
RRRRankankankank CountryCountryCountryCountry 2010201020102010 2011201120112011 2012201220122012 2010201020102010 2011201120112011 2012201220122012 ---- 12/1112/1112/1112/11 ----
Millions of US DollarsMillions of US DollarsMillions of US DollarsMillions of US Dollars % Share% Share% Share% Share % Change% Change% Change% Change
0 -- World -- 1,330.21 1,263.79 1,326.64 100.00 100.00 100.00 4.97
1 Germany 175.41 223.65 240.59 13.19 17.70 18.14 7.58
2 Japan 204.49 222.83 199.03 15.37 17.63 15.00 -10.68
3 United States 74.25 98.49 113.07 5.58 7.79 8.52 14.80
4444 ItalyItalyItalyItaly 65.4065.4065.4065.40 105.86105.86105.86105.86 107.41107.41107.41107.41 4.924.924.924.92 8.388.388.388.38 8.108.108.108.10 1.461.461.461.46
5 Korea, South 346.95 110.01 79.84 26.08 8.71 6.02 -27.42
6 France 20.20 33.25 67.72 1.52 2.63 5.10 103.68
7 Taiwan 149.24 64.85 58.41 11.22 5.13 4.40 -9.93
8 Poland 27.71 40.30 46.47 2.08 3.19 3.50 15.32
9 Vietnam 28.66 40.07 39.21 2.16 3.17 2.96 -2.14
10 Indonesia 8.68 10.27 37.49 0.65 0.81 2.83 264.91
11 Czech Republic 13.48 19.99 23.87 1.01 1.58 1.80 19.41
12 United Kingdom 12.98 18.72 23.27 0.98 1.48 1.75 24.31
13 Sweden 11.21 17.07 19.18 0.84 1.35 1.45 12.38
14 Thailand 8.21 13.65 16.54 0.62 1.08 1.25 21.18
15 Austria 6.36 10.01 13.20 0.48 0.79 1.00 31.88
16 Canada 8.76 8.55 13.10 0.66 0.68 0.99 53.16
17 Malaysia 8.17 15.70 12.81 0.61 1.24 0.97 -18.41
18 Hungary 4.60 11.68 12.25 0.35 0.92 0.92 4.89
19 Hong Kong 3.25 5.47 10.57 0.25 0.43 0.80 93.33
20 Lithuania 5.89 5.11 10.12 0.44 0.41 0.76 97.83
Source of data: China Customs
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ChinaChinaChinaChina Import by productImport by productImport by productImport by product 2011201120112011
Millions of US Dollars
HSHSHSHS DescriptionDescriptionDescriptionDescription 2009200920092009 2010201020102010 2011201120112011 2009200920092009 2010201020102010 2011201120112011 11/1011/1011/1011/10
Millions of US DollarsMillions of US DollarsMillions of US DollarsMillions of US Dollars % Share% Share% Share% Share % Change% Change% Change% Change
--------WorldWorldWorldWorld-------- 1,003,892.751,003,892.751,003,892.751,003,892.75 1,393,909.271,393,909.271,393,909.271,393,909.27 1,741,429.811,741,429.811,741,429.811,741,429.81 100.00100.00100.00100.00 100.00100.00100.00100.00 100.00100.00100.00100.00 24.9324.9324.9324.93
94 Furniture And Bedding 1,848.06 3,118.05 2,784.16 0.18 0.22 0.16 -10.71
9401 Seat (Not Dental,Etc) 809.16 1,160.56 1,483.17 43.78 37.22 53.27 27.80
9403 Other Furnit,Not Seat 369.96 426.42 606.36 20.02 13.68 21.78 42.20
9405 Lamps,Lightng,Fitting 511.21 1,227.63 472.51 27.66 39.37 16.97 -61.51
9402 Med/Surg/Den/Vet/Etc. 68.04 88.07 101.32 3.68 2.83 3.64 15.04
9404 Articles Of Bedding 44.45 53.20 63.69 2.41 1.71 2.29 19.72
9406 Prefabricated Buildng 45.23 162.18 57.12 2.45 5.20 2.05 -64.78
Source of data: China Customs
China Import from ItalyChina Import from ItalyChina Import from ItalyChina Import from Italy 2011201120112011
Millions of US Dollars
HSHSHSHS DescriptionDescriptionDescriptionDescription 2009200920092009 2010201020102010 2011201120112011 2009200920092009 2010201020102010 2011201120112011 11/1011/1011/1011/10
Millions of US DollarsMillions of US DollarsMillions of US DollarsMillions of US Dollars % Share% Share% Share% Share % Change% Change% Change% Change
ItalyItalyItalyItaly 11,026.60 13,993.69 17,573.18 1.10 1.00 1.01 25.58
94Furniture And
Bedding109.32 151.40 221.10 5.92 4.86 7.94 46.03
9403 Other Furnit,Not Seat 59.27 75.17 125.43 16.02 17.63 56.73 66.86
9401 Seat (Not Dental,Etc) 25.99 44.52 63.66 3.21 3.84 28.79 43.00
9405 Lamps,Lightng,Fitting 16.27 22.22 20.15 3.18 1.81 9.11 -9.33
9404 Articles Of Bedding 3.17 5.90 8.24 7.13 11.09 3.73 39.61
9406 Prefabricated Buildng 2.23 2.23 1.44 4.93 1.38 0.65 -35.44
9402 Med/Surg/Den/Vet/Etc. 2.40 1.36 2.19 3.52 1.55 0.99 60.79
Source of data: China Customs
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ChinaChinaChinaChina Import by productImport by productImport by productImport by product
JanJanJanJan JunJunJunJun 2012012012012222
Millions of US Dollars
HSHSHSHS DescriptionDescriptionDescriptionDescription 2010201020102010 2011201120112011 2012201220122012 2010201020102010 2011201120112011 2012201220122012 ---- 12/1112/1112/1112/11 ----
Millions of US DollarsMillions of US DollarsMillions of US DollarsMillions of US Dollars % Share% Share% Share% Share % Change% Change% Change% Change
--------WorldWorldWorldWorld-------- 649,406.40649,406.40649,406.40649,406.40 828,478.98828,478.98828,478.98828,478.98 884,674.37884,674.37884,674.37884,674.37 100.00100.00100.00100.00 100.00100.00100.00100.00 100.00100.00100.00100.00 6.786.786.786.78
94 Furniture And Bedding 1,330.21 1,263.79 1,326.64 0.21 0.15 0.15 4.97
9401 Seat (Not Dental,Etc) 522.48 669.83 686.48 39.28 53.00 51.75 2.49
9403 Other Furnit,Not Seat 186.61 271.79 314.83 14.03 21.51 23.73 15.84
9405 Lamps,Lightng,Fitting 546.88 210.35 223.43 41.11 16.65 16.84 6.22
9402 Med/Surg/Den/Vet/Etc. 33.19 47.10 48.12 2.50 3.73 3.63 2.16
9404 Articles Of Bedding 21.61 31.75 28.36 1.63 2.51 2.14 -10.67
9406 Prefabricated Buildng 19.44 32.97 25.42 1.46 2.61 1.92 -22.89
ChinaChinaChinaChina ImportImportImportImport from Italyfrom Italyfrom Italyfrom Italy
JanJanJanJan JunJunJunJun 2012012012012222
Millions of US Dollars
HSHSHSHS DescriDescriDescriDescriptionptionptionption 2010201020102010 2011201120112011 2012201220122012 2010201020102010 2011201120112011 2012201220122012 ---- 12/1112/1112/1112/11 ----
Millions of US DollarsMillions of US DollarsMillions of US DollarsMillions of US Dollars % Share% Share% Share% Share % Change% Change% Change% Change
ItalyItalyItalyItaly 6,600.66 8,567.29 7,870.63 1.02 1.03 0.89 -8.13
94 Furniture And Bedding 65.40 105.86 107.41 4.92 8.38 8.10 1.46
9403 Other Furnit,Not Seat 32.41 57.88 59.62 17.37 21.30 55.51 3.00
9401 Seat (Not Dental,Etc) 17.26 32.67 30.88 3.30 4.88 28.75 -5.49
9405 Lamps,Lightng,Fitting 10.66 9.28 11.96 1.95 4.41 11.13 28.84
9404 Articles Of Bedding 2.31 4.46 3.35 10.69 14.06 3.12 -24.88
9402 Med/Surg/Den/Vet/Etc. 0.76 1.23 1.45 2.29 2.62 1.35 17.66
9406 Prefabricated Buildng 1.99 0.33 0.15 10.23 1.00 0.14 -54.63
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9401 S9401 S9401 S9401 SEATEATEATEAT ---- NNNNOTOTOTOT DDDDENTALENTALENTALENTAL,,,, EtcEtcEtcEtc
By CountrBy CountrBy CountrBy Countryyyy 2011201120112011
Millions of US Dollars
HSHSHSHS DescriptionDescriptionDescriptionDescription 2009200920092009 2010201020102010 2011201120112011 2009200920092009 2010201020102010 2011201120112011 ---- 11/1011/1011/1011/10 ----
% Share% Share% Share% Share % Change% Change% Change% Change
0 -- World -- 809.16 1,160.56 1,483.17 100.00 100.00 100.00 27.80
1 Japan 265.42 361.59 384.56 32.80 31.16 25.93 6.35
2 Germany 173.95 229.22 248.51 21.50 19.75 16.76 8.42
3 Korea, South 96.23 139.12 154.56 11.89 11.99 10.42 11.10
4 United States 51.60 80.27 141.88 6.38 6.92 9.57 76.76
5555 ItalyItalyItalyItaly 25.9925.9925.9925.99 44.5244.5244.5244.52 63.6663.6663.6663.66 3.213.213.213.21 3.843.843.843.84 4.294.294.294.29 43.0043.0043.0043.00
6 France 16.33 24.33 61.55 2.02 2.10 4.15 153.02
7 United Kingdom 24.74 17.46 48.76 3.06 1.51 3.29 179.23
8 Czech Republic 9.72 21.76 48.62 1.20 1.88 3.28 123.47
9 Taiwan 22.22 37.02 40.15 2.75 3.19 2.71 8.45
10 Vietnam 24.03 32.10 40.01 2.97 2.77 2.70 24.64
11 Poland 16.29 23.96 28.17 2.01 2.06 1.90 17.60
12 Hungary 3.40 8.90 20.89 0.42 0.77 1.41 134.78
13 Mexico 6.11 11.69 18.07 0.76 1.01 1.22 54.56
14 Austria 1.48 9.67 14.35 0.18 0.83 0.97 48.37
15 Malaysia 4.12 11.72 14.09 0.51 1.01 0.95 20.18
16 Philippines 7.06 10.28 12.16 0.87 0.89 0.82 18.28
17 Spain 3.41 10.24 11.60 0.42 0.88 0.78 13.23
18 India 0.52 2.28 10.66 0.07 0.20 0.72 367.27
19 Canada 3.21 5.18 8.89 0.40 0.45 0.60 71.69
20 Indonesia 4.74 6.75 6.72 0.59 0.58 0.45 -0.32
Source of data: China Customs
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9403940394039403 ---- OOOOTHERTHERTHERTHER FFFFURNITURNITURNITURNIT,,,, NNNNOTOTOTOT SSSSEATEATEATEAT
ByByByBy CountrCountrCountrCountryyyy 2011201120112011
Millions of US Dollars
HSHSHSHS DescriptionDescriptionDescriptionDescription 2009200920092009 2010201020102010 2011201120112011 2009200920092009 2010201020102010 2011201120112011 ---- 11/1011/1011/1011/10 ----
% Share% Share% Share% Share % Change% Change% Change% Change
0 -- World -- 369.96 426.42 606.36 100.00 100.00 100.00 42.20
1111 ItalyItalyItalyItaly 59.2759.2759.2759.27 75.1775.1775.1775.17 125.43125.43125.43125.43 16.016.016.016.02222 17.6317.6317.6317.63 20.6920.6920.6920.69 66.8666.8666.8666.86
2 Germany 84.08 72.21 114.62 22.73 16.94 18.90 58.72
3 Poland 28.40 26.43 51.46 7.68 6.20 8.49 94.70
4 Vietnam 32.75 29.30 28.65 8.85 6.87 4.73 -2.21
5 United States 16.71 28.87 27.92 4.52 6.77 4.60 -3.31
6 Sweden 17.94 18.86 26.95 4.85 4.42 4.45 42.92
7 Taiwan 8.72 18.97 23.01 2.36 4.45 3.79 21.28
8 Thailand 7.58 12.22 21.39 2.05 2.87 3.53 75.00
9 Portugal 3.11 10.99 13.81 0.84 2.58 2.28 25.68
10 Indonesia 5.93 14.36 13.60 1.60 3.37 2.24 -5.27
11 Lithuania 14.52 10.05 13.10 3.92 2.36 2.16 30.27
12 France 5.89 6.41 12.20 1.59 1.50 2.01 90.39
13 Slovakia 6.81 9.85 10.85 1.84 2.31 1.79 10.15
14 Korea, South 6.51 8.41 7.41 1.76 1.97 1.22 -11.89
15 Malaysia 4.17 6.16 7.33 1.13 1.45 1.21 19.05
16 Canada 3.81 6.81 6.52 1.03 1.60 1.08 -4.37
17 Slovenia 4.05 4.63 6.12 1.09 1.09 1.01 32.31
18 Japan 3.87 6.16 6.03 1.05 1.44 1.00 -1.98
19 Philippines 2.11 4.19 5.86 0.57 0.98 0.97 39.69
20 Spain 2.73 2.51 5.34 0.74 0.59 0.88 112.57
Source of data: China Customs
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9405940594059405 LLLLAMPSAMPSAMPSAMPS,,,, LLLLIGHTINGIGHTINGIGHTINGIGHTING,,,, FFFFITTINGITTINGITTINGITTING
By CountrBy CountrBy CountrBy Countryyyy 2011201120112011
Millions of US Dollars
HSHSHSHS DescriptionDescriptionDescriptionDescription 2009200920092009 2010201020102010 2011201120112011 2009200920092009 2010201020102010 2011201120112011 ---- 11/1011/1011/1011/10 ----
% Share% Share% Share% Share % Change% Change% Change% Change
0 -- World -- 511.21 1,227.63 472.51 100.00 100.00 100.00 -61.51
1 Japan 29.57 74.54 66.55 5.78 6.07 14.08 -10.72
2 Taiwan 91.68 335.39 48.94 17.93 27.32 10.36 -85.41
3 United States 24.75 34.32 45.11 4.84 2.80 9.55 31.46
4 Germany 26.11 35.39 41.12 5.11 2.88 8.70 16.19
5 Korea, South 206.36 539.58 29.30 40.37 43.95 6.20 -94.57
6 Indonesia 3.77 1.07 25.08 0.74 0.09 5.31 2,249.69
7777 ItalyItalyItalyItaly 16.2716.2716.2716.27 22.2222.2222.2222.22 20.1520.1520.1520.15 3.183.183.183.18 1.811.811.811.81 4.264.264.264.26 ----9.339.339.339.33
8 Hong Kong 3.50 3.03 13.25 0.68 0.25 2.81 337.33
9 Vietnam 0.78 3.79 11.85 0.15 0.31 2.51 212.77
10 Malaysia 0.94 4.33 10.80 0.18 0.35 2.29 149.21
11 France 8.80 8.72 9.89 1.72 0.71 2.09 13.30
12 Norway 5.10 4.53 7.13 1.00 0.37 1.51 57.29
13 Spain 2.95 3.00 6.53 0.58 0.25 1.38 117.45
14 United Kingdom 4.67 4.14 5.10 0.91 0.34 1.08 23.12
15 Poland 1.78 3.45 4.84 0.35 0.28 1.02 40.30
16 Czech Republic 5.06 3.26 3.98 0.99 0.27 0.84 22.22
17 India 1.75 1.38 3.50 0.34 0.11 0.74 152.72
18 Austria 17.71 2.45 3.09 3.46 0.20 0.65 26.21
19 Netherlands 1.99 2.71 2.43 0.39 0.22 0.52 -10.03
20 Belgium 1.38 1.08 2.02 0.27 0.09 0.43 87.17
Source of data: China Customs
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Appendix 2: China Export
94949494 FURNITURE AND BEDDINFURNITURE AND BEDDINFURNITURE AND BEDDINFURNITURE AND BEDDINGGGGbbbby Countryy Countryy Countryy Country 2011201120112011
Millions of US Dollars
RankRankRankRank CountryCountryCountryCountry 2009200920092009 2010201020102010 2011201120112011 2009200920092009 2010201020102010 2011201120112011 11/1011/1011/1011/10
Millions of US DollarsMillions of US DollarsMillions of US DollarsMillions of US Dollars % Share% Share% Share% Share % Change% Change% Change% Change
0000 -------- WorldWorldWorldWorld -------- 38,957.3438,957.3438,957.3438,957.34 50,609.6350,609.6350,609.6350,609.63 59,372.5659,372.5659,372.5659,372.56 100.00100.00100.00100.00 100.00100.00100.00100.00 100.00100.00100.00100.00 17.3117.3117.3117.31
1 United States 12,554.67 15,919.37 17,518.45 32.23 31.46 29.51 10.04
2 Japan 2,764.83 3,291.84 4,306.17 7.10 6.50 7.25 30.81
3 Germany 1,903.05 2,504.50 3,108.54 4.89 4.95 5.24 24.12
4 United Kingdom 2,131.53 2,595.93 2,795.82 5.47 5.13 4.71 7.70
5 Australia 1,340.73 1,599.67 2,179.76 3.44 3.16 3.67 36.26
6 Canada 1,369.87 1,807.08 1,959.85 3.52 3.57 3.30 8.45
7 France 1,032.89 1,554.70 1,725.11 2.65 3.07 2.91 10.96
8 Netherlands 1,070.39 1,398.13 1,619.05 2.75 2.76 2.73 15.80
9 Hong Kong 931.99 1,098.66 1,267.17 2.39 2.17 2.13 15.34
10 Singapore 991.56 847.07 1,131.46 2.55 1.67 1.91 33.57
11 United Arab Emirates 789.02 758.41 1,027.83 2.03 1.50 1.73 35.53
12 Malaysia 911.11 768.12 1,007.38 2.34 1.52 1.70 31.15
13 Spain 716.74 874.08 985.86 1.84 1.73 1.66 12.79
14 Korea, South 613.00 887.20 985.24 1.57 1.75 1.66 11.05
15151515 ItalyItalyItalyItaly 680.84680.84680.84680.84 910.07910.07910.07910.07 972.44972.44972.44972.44 1.751.751.751.75 1.801.801.801.80 1.641.641.641.64 6.856.856.856.8516 Saudi Arabia 589.68 636.59 931.43 1.51 1.26 1.57 46.32
17 Russia 457.79 574.14 825.10 1.18 1.13 1.39 43.71
18 Belgium 598.94 753.18 810.53 1.54 1.49 1.37 7.61
19 India 264.30 607.11 607.27 0.68 1.20 1.02 0.03
20 Panama 98.72 236.44 600.70 0.25 0.47 1.01 154.06
Source of data: China Customs
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94949494 FURNITURE AND BEDDINFURNITURE AND BEDDINFURNITURE AND BEDDINFURNITURE AND BEDDINGGGG
by Countryby Countryby Countryby Country JanJanJanJan Jun 2012Jun 2012Jun 2012Jun 2012
Millions of US Dollars
RankRankRankRank CountryCountryCountryCountry 2010201020102010 2011201120112011 2012201220122012 2010201020102010 2011201120112011 2012201220122012 ---- 12/1112/1112/1112/11 ----
Millions of US DollarsMillions of US DollarsMillions of US DollarsMillions of US Dollars % Share% Share% Share% Share % Change% Change% Change% Change
0 -- World -- 23,109.94 26,710.66 34,676.08 100.00 100.00 100.00 29.82
1 United States 7,413.17 8,155.42 10,149.17 32.08 30.53 29.27 24.45
2 Japan 1,498.09 1,812.55 2,442.37 6.48 6.79 7.04 34.75
3 Germany 1,162.97 1,336.17 1,741.17 5.03 5.00 5.02 30.31
4 United Kingdom 1,262.00 1,263.18 1,705.60 5.46 4.73 4.92 35.02
5 Canada 860.20 926.30 1,246.42 3.72 3.47 3.59 34.56
6 Australia 644.89 827.27 1,237.73 2.79 3.10 3.57 49.62
7 France 756.76 839.40 1,002.14 3.28 3.14 2.89 19.39
8 Netherlands 669.79 741.27 953.71 2.90 2.78 2.75 28.66
9 Malaysia 402.67 389.25 854.49 1.74 1.46 2.46 119.52
10 Saudi Arabia 274.21 383.24 647.72 1.19 1.44 1.87 69.01
11 Hong Kong 483.37 574.96 643.92 2.09 2.15 1.86 11.99
12 United Arab Emirates 323.51 433.54 631.49 1.40 1.62 1.82 45.66
13 Singapore 567.56 571.65 629.01 2.46 2.14 1.81 10.03
14 Spain 428.50 465.00 524.80 1.85 1.74 1.51 12.86
15 Korea, South 394.11 469.88 512.16 1.71 1.76 1.48 9.00
16161616 ItalyItalyItalyItaly 443.14443.14443.14443.14 489.26489.26489.26489.26 477.25477.25477.25477.25 1.921.921.921.92 1.831.831.831.83 1.381.381.381.38 ----2.462.462.462.46
17 Panama 45.02 254.93 453.92 0.20 0.95 1.31 78.06
18 Belgium 373.39 388.96 447.64 1.62 1.46 1.29 15.0919 Russia 241.11 312.99 423.95 1.04 1.17 1.22 35.45
20 Indonesia 245.07 261.39 368.21 1.06 0.98 1.06 40.86
Source of data: China Customs
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China Export by productChina Export by productChina Export by productChina Export by product 2012012012011111
Millions of US Dollars
HSHSHSHS DescriptionDescriptionDescriptionDescription 2002002002009999 2010201020102010 2011201120112011 2009200920092009 2010201020102010 2011201120112011 11/1011/1011/1011/10
Millions of US DollarsMillions of US DollarsMillions of US DollarsMillions of US Dollars % Share% Share% Share% Share % Change% Change% Change% Change
-------- WorldWorldWorldWorld -------- 1,202,047.371,202,047.371,202,047.371,202,047.37 1,578,444.201,578,444.201,578,444.201,578,444.20 1,899,280.691,899,280.691,899,280.691,899,280.69 100.00100.00100.00100.00 100.00100.00100.00100.00 100.00100.00100.00100.00 20.3320.3320.3320.33
94Furniture And
Bedding38,957.34 50,609.63 59,372.56 3.24 3.21 3.13 17.31
9403 Other Furnit,Not Seat 13,661.32 18,048.99 20,944.77 35.07 35.66 35.28 16.04
9401 Seat (Not Dental,Etc) 11,678.87 14,947.01 17,024.48 29.98 29.53 28.67 13.90
9405 Lamps,Lightng,Fitting 7,559.71 10,110.48 12,646.38 19.41 19.98 21.30 25.08
9404 Articles Of Bedding 4,701.85 5,943.09 6,838.29 12.07 11.74 11.52 15.06
9406 Prefabricated Buildng 1,074.95 1,220.69 1,499.71 2.76 2.41 2.53 22.86
9402 Med/Surg/Den/Vet/Etc. 280.65 339.38 418.93 0.72 0.67 0.71 23.44
Source of data: China Customs
China Export to ItalyChina Export to ItalyChina Export to ItalyChina Export to Italy 201
2012012011
111
Millions of US Dollars
HSHSHSHS DescriptionDescriptionDescriptionDescription 2009200920092009 2010201020102010 2011201120112011 2009200920092009 2010201020102010 2011201120112011 11/1011/1011/1011/10
Millions of US DollarsMillions of US DollarsMillions of US DollarsMillions of US Dollars % Share% Share% Share% Share % Change% Change% Change% Change
ItalyItalyItalyItaly 20,246.2220,246.2220,246.2220,246.22 31,135.8431,135.8431,135.8431,135.84 33,707.6233,707.6233,707.6233,707.62 1.681.681.681.68 1.971.971.971.97 1.781.781.781.78 8.268.268.268.26
94Furniture And
Bedding680.84 910.07 972.44 1.75 1.80 1.64 6.85
9405 Lamps,Lightng,Fitting 212.24 288.93 320.39 2.81 2.86 32.95 10.899401 Seat (Not Dental,Etc) 197.33 269.64 278.70 1.69 1.80 28.66 3.36
9403 Other Furnit,Not Seat 173.40 232.84 249.90 1.27 1.29 25.70 7.33
9404 Articles Of Bedding 68.64 80.19 91.03 1.46 1.35 9.36 13.52
9406 Prefabricated Buildng 21.63 27.96 25.25 2.01 2.29 2.60 -9.71
9402 Med/Surg/Den/Vet/Etc. 7.60 10.52 7.17 2.71 3.10 0.74 -31.85
Source of data: China Customs
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Appendix 3:Appendix 3:Appendix 3:Appendix 3: FurnitureFurnitureFurnitureFurniture Custom DutiesCustom DutiesCustom DutiesCustom Duties
CodeCodeCodeCode DescriptionDescriptionDescriptionDescription MFN%MFN%MFN%MFN% GEN%GEN%GEN%GEN% VAT%VAT%VAT%VAT% EDEDEDED
9401940194019401 Mobili per sedersi (esclusi quelli della voce 9402), anche
trasformabili in letti, e loro parti
9401940194019401 11110 000 000 000 00 Mobili per sedersi dei tipi utilizzati per autoveicoli e
aerei10 100 17 15
9402940294029402 Mobili per la medicina, la chirurgia, lodontoiatria o la
veterinaria (per esempio:tavoli operatori, tavoli per
esami, letti con meccanismo per usi clinici, poltrone
9402 109402 109402 109402 10 11110000 poltrone da parrucchiere e poltrone simili, e loro parti 0 100 17 15
9402940294029402 11110000 99990000 altri 0 30 17 159402 90 009402 90 009402 90 009402 90 00 altri 0 30 17 15
9403940394039403 Altri mobili e loro parti
9403940394039403 11110000 00000000 Mobili di metallo dei tipi utilizzati negli uffici 0 100 17 15
9404940494049404 Sommier; oggetti letterecci ed oggetti simili (per
esempio: materassi, copripiedi,
piumini, cuscini, cuscini-poufs, guanciali), con molle
oppure imbottiti o guarniti
internamente di qualsiasi materia, compresi quelli di
gomma alveolare o di materie
plastiche alveolari, anche ricoperti
9404 109404 109404 109404 10 00000000 Materassi 10 100 17 15
9405 10009405 10009405 10009405 1000 Lampadari ed altri apparecchi per lilluminazione,
elettrici, da appendere o da fissare
al soffitto o al muro, esclusi quelli dei tipi utilizzati per
lilluminazione delle aree
o vie pubbliche
10 80 17 13
9405 2000Lampade da comodino, da scrittoio e lampadari per
interni, elettrici20 80 17 13
9405 3000 Ghirlande elettriche dei tipi utilizzati per gli alberi di
Natale16 100 17 13
9405 4010 Proiettori 17.5 70 17 13
9405 5000 Apparecchi per lilluminazione non elettrici 20 80 17 13
9405 6000 Insegne pubblicitarie, insegne luminose, targhette
indicatrici luminose ed oggetti
simili
20 80 17 13
9406 0000 Costruzioni prefabbricate 10 70 17 13
Source frm China Customs
MFN: Duty rate for Most Favored Nations GEN: GeneralVAT: Value Added Tax ED: Export Duty
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Appendix 4Appendix 4Appendix 4Appendix 4
ItalianItalianItalianItalian ffffurnitureurnitureurnitureurniture,,,, equipment and furnishing cequipment and furnishing cequipment and furnishing cequipment and furnishing companies in East Chinompanies in East Chinompanies in East Chinompanies in East Chinaaaa
CompanyCompanyCompanyCompany
namenamenamenameAddressAddressAddressAddress
ChiefChiefChiefChief
Rep. &Rep. &Rep. &Rep. &
ItalianItalianItalianItalian
StaffStaffStaffStaff
Legal StatusLegal StatusLegal StatusLegal Status Italian CompanyItalian CompanyItalian CompanyItalian CompanyItalianItalianItalianItalian
RegionRegionRegionRegion
ABACO
KITCHEN
(SHANGHAI)
CO., LTD.
Plant 16
No. 248 Xintuan Rd.
Qingpu Industry Zone
201707 Shanghai
tel: 0086-21-59868787
fax: 0086-21-59869277
email:
Mr.
Stefan
Ostwaldt
WFOE SNAIDERO RINO SpA
Viale Rino Snaidero,
15
33030 Udine (UD)
tel: 0039-0432-063111
fax: 0039-0432-063235
email:
web: www.snaidero.it
Friuli
Venezia
Giulia
ALUKCURTAIN
WALL,
WINDOWS
& DOORS
SYSTEM
(SHANGHAI)
CO., LTD.
Factory D, No.151Lane 1421, Zhuanxin Rd. (E)
Zhuanqiao Town
201108 Shanghai
tel:
0086-21-64892933/64892959
fax: 0086-21-64892911
email: [email protected]
Mr.Antonio
Arboit
WFOE ALUK GROUP SpAVia Monte Amiata, 3/A
37057 S. Giovanni
Lupatoto (VR)
tel: 0039-045-9696611
fax: 0039-045-9696610
email: [email protected]
web: www.aluk.it
Veneto
ANGELO PO
TRADING
(SHANGHAI)
CO., LTD.
1st Floor, No. 88
Jiangchangsan Rd.
200436, Shanghai
tel: 0086-21-60940188
fax: 0086-21-60940288
email: [email protected]
web: www.angelopo.it
Mr. Cristian
Ferrarese
WFOE ANGELO PO GROUP SpA
Via S.S. Romana Sud, 90
11012, Carpi (MO)
tel: 0039-059-639411
fax: 0039-059-642499
email: [email protected]
web: www. angelopo.it
Emilia
Romagna
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CompanyCompanyCompanyCompany
namenamenamenameAddressAddressAddressAddress
ChiefChiefChiefChief
Rep. &Rep. &Rep. &Rep. &
ItalianItalianItalianItalian
StaffStaffStaffStaff
Legal StatusLegal StatusLegal StatusLegal Status Italian CompanyItalian CompanyItalian CompanyItalian CompanyItalianItalianItalianItalian
RegionRegionRegionRegion
ARMONIA LTD. Building 3, Huarui Industrial Park
Jiangning Development Zone
211100 Nanjing
Jiangsu Province
tel: 0086-25-52766055/6
fax: 0086-25-52766057
email: [email protected]: www.armonia-it.com
Mr.
Francesco
Onofrio
WFOE FOPPAPEDRETTI SpA
Via A. Volta, 11
24064 Grumello del
Monte (BG)
tel: 0039-0358-30497
fax: 0039-0358-31283
email: [email protected]:
www.foppapedretti.it
Lombardia
ARTEMIDE
TRADING
(SHANGHAI) CO.,
LTD.
Rm. 1515, Tower 1
Corporate Avenue Building
No. 222 Hubin Rd.
Luwan District
200021 Shanghai
tel: 0086-21-61223408
fax: 0086-21-61223410
email: [email protected]
web: www.artemide.com
Mr. Carlo
Belli
Trading
Company
ARTEMIDE SpA
Via Bergatio, 18
20010 Pregnana
Milanese (MI)
tel: 0039-02-93518484
fax:
0039-02-93518341
email:
web:
www.artemide.com
Lombardia
BORMIOLI
ROCCO ASIA
REPRESENTATIVE
OFFICE
Rm. 704, Eton Plaza, Tower B
No. 555 Pudong Avenue
200120 Shanghai
tel: 0086-21-61639533
fax: 0086-21-61639533
email:[email protected]
web: www.bormiolirocco.com
Mr. Tierri
Corte
Rep. Office BORMIOLI ROCCO E
FIGLIO SpA
Viale Martiri della
Liberta', 1
43036 Fidenza (PR)
tel: 0039-0524-5111fax:
0039-0524-527821
web:
www.bormiolirocco.c
om
Emilia Romagna
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CompanyCompanyCompanyCompany
namenamenamenameAddressAddressAddressAddress
ChiefChiefChiefChief
Rep. &Rep. &Rep. &Rep. &
ItalianItalianItalianItalian
StaffStaffStaffStaff
Legal StatusLegal StatusLegal StatusLegal Status Italian CompanyItalian CompanyItalian CompanyItalian CompanyItalianItalianItalianItalian
RegionRegionRegionRegion
CARGO &
HIGH TECH
Rm 2302
500, Xiangyang Nan Rd. Xuhui
District
200031 Shanghai
tel: 0086-21-64450477
fax: 0086-21-64450488
email:[email protected]
web: www.cargomilano.it
Ms. Sara
Corti
Rep. Office CARGO & HIGH TECH Srl
Via Meucci, 39
20159 Milano
tel: 0039-02-27221391
fax: 0039-02-27221350
web:
www.cargomilano.it
Lombardia
COMELIT
(SHANGHAI)
ELECTRONICS
CO., LTD.
5F, Bldg. 4
No. 30 Hongcao Rd.
Caohejing Hitech Development
Zone
200233 Shanghai
tel: 0086-21-64519192
fax: 0086-21-64517710
email: [email protected]
web: www.comelit.com.cn
Ms. Janet
Lu
WFOE COMELIT GROUP SpA
Via Don Arrigoni, 5
24020 Rovetta/S. Lorenzo
(BG)
tel: 0039-0346-750011
fax: 0039-0346-71436
email:
web: www.comelit.it
Lombardia
CONTEMPO
FURNITURE
(SHANGHAI)
CO., LTD
No. 525, Yuanfu Rd.
Anting Town,
Jiang Ding District
201814 Shanghai
tel: 0086-21-69573050
fax: 0086-21-69573090
email: [email protected]
web: www.contempo.it
Mr.
Michele
Mirgaldi
WFOE CONTEMPO SpA
Zona Industriale Mellitto,
SS96
70025 Grumo Appula
(BA)
tel: 0039-080-3831311
fax: 0039-080-602981
email: [email protected]: www.contempo.it
Puglia
COSMIT
CHINA
OFFICE
Rm. 2204D
No. 555, Nanchang Rd.
200031 Shanghai
tel: 0086-21-64459560
email: [email protected]
web: www.cosmit.it
Mr.
Chiaretto
Yan
Rep. Office COSMIT SpA
Foro Buonaparte, 65
20121 Milano
tel: 0039-02-725941
fax: 0039-02-89011563
email: [email protected]
web: www.cosmit.it
Lombardia
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CompanyCompanyCompanyCompany
namenamenamenameAddressAddressAddressAddress
ChiefChiefChiefChief
Rep. &Rep. &Rep. &Rep. &
ItalianItalianItalianItalian
StaffStaffStaffStaff
Legal StatusLegal StatusLegal StatusLegal Status Italian CompanyItalian CompanyItalian CompanyItalian CompanyItalianItalianItalianItalian
RegionRegionRegionRegion
DE' LONGHI
TRADING
(SHANGHAI) CO.,
LTD.
Unit 1510-1515
Sun Building
No. 3553 Zhongshan Rd. (N)
200062 Shanghai
tel: 0086-21-51086098
fax: 0086-21-62453368
email: [email protected]
web: www.delonghi-china.com
www.kenwoodworld.com/cn
Mr.
Zong
Yanping
WFOE DE' LONGHI
APPLIANCES Srl
Via L. Seitz, 47
31100 Treviso
tel: 0039-0422-4131
fax: 0039-0422-413647
web:www.delonghi.com
Veneto
DITEC SPA
CHINA
REPRESENTATIVE
OFFICE
Rm. 10A63, 10/F
Shanghai Mart
No. 2299 Yan'an Rd. (W)
200336 Shanghai
tel:0086-21-62363861
fax:0086-21-62363863
email:[email protected]
web:www.ditec.it
Mr.
Silvio
Pezzotti
Rep. Office DITEC SpA
Via Mons. Banfi, 3
21042 Caronno
Pertusella (VA)
tel: 0039-02-963911
fax: 0039-02-9650314
emai:
web: www.ditec.it
Lombardia
ELECTRALINE
CHINA LTD
Rm. 2401
No. 620 Zhangyang Rd.
200122, Shanghai
tel: 0086-21-58363201
fax: 0086-21-58363199email:[email protected]
web: www.electraline.com
Ms. Qiu
Jie
WFOE ELECTRALINE
3PMARK SpA
Via Brodolini, 10/H
20049 Concorezzo
(MI)tel: 0039-039-6042239
fax: 0039-039-6041707
email:
web:
www.elan-sh.com
Lombardia
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CompanyCompanyCompanyCompanynamenamenamename
AddressAddressAddressAddress
Chief Rep.Chief Rep.Chief Rep.Chief Rep.
& Italian& Italian& Italian& Italian
StaffStaffStaffStaff
LegalLegalLegalLegalStatusStatusStatusStatus
Italian CompanyItalian CompanyItalian CompanyItalian Company ItalianItalianItalianItalianRegionRegionRegionRegion
FAAC
(SHANGHAI)
GATES AND
DOORS
AUTOMATION
CO., LTD.
N.3 Building, N.51,
Lane 1159
Kang Qiao Rd. (E)
201315 Shanghai
tel: 0086-21-68182970
fax: 0086-21-68182968
email: [email protected]
web: www.faacgroup.cn
Ms. Serena
Spagnolo
WFOE FAAC SpA
Via Calari, 10
40069 Zola Predosa (BO)
tel: 0039-051-61724
fax: 0039-051-758518
email: [email protected]
web: www.faac.it
Emilia
Romagna
FEDERLEGNOAR
EDO CHINA
OFFICE
Rm. 2204D
No. 555, Nanchang Rd.
200031 Shanghai
tel: 0086-21-64459560
email: [email protected]
web: www.federlegno.it
Mr.
Chiaretto
Yan
Rep. Office FEDERLEGNOARREDO
Foro Buonaparte, 65
20121 Milano
tel: 0039-02-806041
fax: 0039-02-80604392
email:
t
web: www.federlegno.it
Lombardia
FONTANAARTE
ASIA PACIFIC
Rm 501C, Bldg 9
No. 25, Jian Guo Zhong Rd.
200025 Shanghai
tel: 0086-21-61379371
fax: 0086-21-61379372
email:
office-shanghai@fontanaa
rte.it
web: www.fontanaarte.it
Mr. Paolo
Fraticelli
Trading
Company
FONTANAARTE SpA
Alzaia Trieste, 49
20094 Corsico (MI)
tel: 0039-02-45121
fax: 0039-02-4512660
email:
web:
www.fontanaarte.it
Lombardia
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CompanyCompanyCompanyCompany
namenamenamenameAddressAddressAddressAddress
ChiefChiefChiefChief
Rep. &Rep. &Rep. &Rep. &
ItalianItalianItalianItalian
StaffStaffStaffStaff
Legal StatusLegal StatusLegal StatusLegal StatusItalianItalianItalianItalian
CompanyCompanyCompanyCompany
ItalianItalianItalianItalian
RegionRegionRegionRegion
GEWISS
TRADING
(SHANGHAI)
CO., LTD
Rm. 1704, Tower B
Sunyoung Center
No. 28 Xuanhua Rd.
200050 Shanghai
tel: 0086-21-62523535 /
61671231
fax: 0086-21-61671232email: [email protected]
web: www.gewiss.cn
Mr.
Mauro
Feresini
WFOE GEWISS SpA
Via A. Volta,
1-24069 Cenate
Sotto (BG)
tel: 0039-35-946111
fax:
0039-35-945222email:
web:
www.gewiss.com
Lombardia
HANGZHOU
OMEGNA
COMMERCE &
TRADE CO.,
LTD.
Rm. 901
No. 1772 Jianghui Rd.
Binjiang District
310051 Hangzhou
tel: 0086-571-86770588
fax: 0086-571-86770590
email:
web: www.lagostina.com.cn
Mr.
Wang
Zhenhua
Joint venture LAGOSTINA SpA
Via IV Novembre,
45
28048 Omegna
(VB)
tel:0039-0323-6521
fax:
0039-0323-641231
web:
www.lagostina.it
Piemonte
HANGZHOU
TARGETTI
LIGHITING CO.,
LTD.
Liangzhu Village
46, Gouyun Rd.
311112 Hangzhou
Zhejiang Province
tel: 0086-571-88746998fax: 0086-571-88746995
web: www.targetti.com
Mr.
Damiano
Guidolin
WFOE TARGETTI SANKEY
SpA
Via Pratese, 164
50145 Firenze
tel:0039-055-3791.1
fax:
0039-055-3791266
email:
web:
www.targetti.com
Toscana
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CompanyCompanyCompanyCompany
namenamenamenameAddressAddressAddressAddress
ChiefChiefChiefChief
Rep. &Rep. &Rep. &Rep. &
ItalianItalianItalianItalian
StaffStaffStaffStaff
LegalLegalLegalLegal
StatusStatusStatusStatusItalian CompanyItalian CompanyItalian CompanyItalian Company
ItalianItalianItalianItalian
RegionRegionRegionRegion
IGUZZINI
SHANGHAI
REPRESENTATI
VE OFFICE
No. 2758, Huancheng Rd. (W)
Fengxian Industrial Park
201401 Shanghai
tel: 0086-21-63411199
fax: 0086-21-33655201
email: [email protected];
web: www.iguzzini.com
Mr.
Massimilia
no
Guzzini
Rep.
Office
IGUZZINI
ILLUMINAZIONE SpA
Via Mariano Guzzini,
37
62019 Recanati (MC)
tel: 0039-071-75881
fax: 0039-071-7588295email:
web:
www.iguzzini.com
Marche
JOSEF
GARTNER
CURTAIN
WALL
(SHANGHAI)
CO., LTD
Rm. 203, Shenhua Financial
Building
No. 1 Ningbo Rd.
200002 Shanghai
tel: 0086-21-63299988
fax: 0086-21-63298668
email:
web: www.permasteelisa.com;
www.josef-gartner.de
Mr.
Benjamin
Huang
Joint
venture
PERMASTEELISA SpA
Via Enrico Mattei,
21/23
31029 Vittorio Veneto
(TV)
tel: 0039-0438-505000
fax: 0039-0438-505125
email:
web:
www.permasteelisa.co
m
Veneto
L' ELLISSE Rm. 416-417
Sihang Depote
No. Guangfu Rd.200070 Shanghai
tel: 0086-21-63809578
fax: 0086-21-63809577
email:
web: www.lellisse.com
Mr.
Gianmaria
Delfino
WFOE L' ELLISSE
Viale della Repubblica,
7920035 Lissone (MI)
tel: 0039-02-459129
fax: 0039-02-482724
email:
gianmaria.delfino@lell
isse.com
web: www.lellisse.com
Lombardia
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45
CompanyCompanyCompanyCompany
namenamenamenameAddressAddressAddressAddress
ChiefChiefChiefChief
Rep. &Rep. &Rep. &Rep. &
ItalianItalianItalianItalian
StaffStaffStaffStaff
Legal StatusLegal StatusLegal StatusLegal Status Italian CompanyItalian CompanyItalian CompanyItalian CompanyItalianItalianItalianItalian
RegionRegionRegionRegion
MASTER Srl
SHANGHAI
REP. OFFICE
tel: 008613248071109
email: [email protected]
web:
www.portalecina.altervista.org
Mr. Zhang
Long Hua
Rep. Office MASTER Srl
Via A. Borelli, 7
00161 Roma
tel: 0039-06-49384162
fax: 0039-06-44702836
Lazio
NATUZZI
CHINA
LIMITED
No. 58 Lane 3111 Huancheng
Rd. (W)
Mihang Export Processing
Zone
Fengxian District
201404 Shanghai
tel: 0086-21-67588000
fax: 0086-21-67588135
email: [email protected]
web: www.natuzzi.com
Mr. Richard
Tan
WFOE NATUZZI SpA
Via Iazzitiello, 47
70029 Santeramo in Colle
(BA)
tel: 0039-080-8820111
fax: 0039-080-8820508
email: [email protected]
web: www.natuzzi.com
Puglia
NATUZZI
TRADING
SHANGHAI
CO., LTD.
Rm. 803, Kirin Plaza
No. 666 Gubei Rd.
Changning District
200336 Shanghai
tel: 0086-21-62080101
fax: 0086-21-62085445
email: [email protected]
web: www.natuzzi.com
Ms. Valeria
Lanzilotta
WFOE NATUZZI SpA
Via Iazzitiello, 47
70029 Santeramo in Colle
(BA)
tel: 0039-080-8820111
fax: 0039-080-8820508
email: [email protected]
web: www.natuzzi.com
Puglia
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46
CompanyCompanyCompanyCompany
namenamenamenameAddressAddressAddressAddress
ChiefChiefChiefChief
Rep. &Rep. &Rep. &Rep. &
ItalianItalianItalianItalian
StaffStaffStaffStaff
LegalLegalLegalLegal
StatusStatusStatusStatusItalian CompanyItalian CompanyItalian CompanyItalian Company
ItalianItalianItalianItalian
RegionRegionRegionRegion
NEW CRAZY
COLORS
Unit 710, Jing'An Zhonghua
Building
No. 1701 Beijing Rd. (W)
200040 Shanghai
tel: 0086-21-62881181
fax: 0086-21-62086303
email: [email protected]: www.newcrazycolors.it
Mr.
Roberto
Casanova
WFOE NEW CRAZY COLORS
Via Aspromonte, 45
20052 Monza (MI)
tel: 0039-039-2028367
fax: 0039-039-2028381
email:
www.newcrazycolors.it
Lombardia
NINGBO
LINEABETA
BATH CO., LTD.
No. 227 Wancheng Rd.
Yinzhou District
315151 Ningbo
Zhejiang District
tel: 0086-574-82820930
fax: 0086-574-82820931
email: [email protected]
web: www.lineabeta.com
Mr.
Sebastian
Tommaso
Magrin
WFOE LINEABETA SpA
Strada Statale 11, KM 331
36053 Cambellara (VI)
tel: 0039-0444-644644
fax: 0039-0444-644600
web: www.lineabeta.com
Veneto
OLIMPIA
SPLENDID AIR
CONDITIONING
(SHANGHAI)
CO., LTD.
No. 208, Lane 3883 Waiqingsong
Highway
Baihe Town
Qingpu District
201709 Shanghai
tel: 0086-21-59740505
fax: 0086-21-59740022
email:
[email protected]: www.olimpiasplendid.com
Mr.
Guglielmo
Colombo
WFOE OLIMPIA SPLENDID SpA
Via Guido Rossa, 1-3
42044 Gualtieri (RE)
tel: 0039-0522-22601
fax: 3009-0522-828117
email:
web:
www.olimpiasplendid.it
Emilia
Romagna
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47
CompanyCompanyCompanyCompany
namenamenamename AddressAddressAddressAddress
ChiefChiefChiefChief
Rep. &Rep. &Rep. &Rep. &
ItalianItalianItalianItalian
StaffStaffStaffStaff
LegalLegalLegalLegal
StatusStatusStatusStatus Italian CompItalian CompItalian CompItalian Companyanyanyany
ItalianItalianItalianItalian
RegionRegionRegionRegion
NEW CRAZY
COLORS
Unit 710, Jing'An Zhonghua
Building
No. 1701 Beijing Rd. (W)
200040 Shanghai
tel: 0086-21-62881181
fax: 0086-21-62086303
email: [email protected]
web: www.newcrazycolors.it
Mr.
Roberto
Casanova
WFOE NEW CRAZY COLORS
Via Aspromonte, 45
20052 Monza (MI)
tel: 0039-039-2028367
fax: 0039-039-2028381
email:
web:www.newcrazycolors.it
Lombardia
NINGBO
LINEABETA
BATH CO., LTD.
No. 227 Wancheng Rd.
Yinzhou District
315151 Ningbo
Zhejiang District
tel: 0086-574-82820930
fax: 0086-574-82820931
email: [email protected]
web: www.lineabeta.com
Mr.
Sebastian
Tommaso
Magrin
WFOE LINEABETA SpA
Strada Statale 11, KM 331
36053 Cambellara (VI)
tel: 0039-0444-644644
fax: 0039-0444-644600
web: www.lineabeta.com
Veneto
OLIMPIA
SPLENDID AIR
CONDITIONING
(SHANGHAI)
CO., LTD.
No. 208, Lane 3883 Waiqingsong
Highway
Baihe Town
Qingpu District
201709 Shanghai
tel: 0086-21-59740505
fax: 0086-21-59740022
email:
web: www.olimpiasplendid.com
Mr.
Guglielmo
Colombo
WFOE OLIMPIA SPLENDID SpA
Via Guido Rossa, 1-3
42044 Gualtieri (RE)
tel: 0039-0522-22601
fax: 3009-0522-828117
email:
web:
www.olimpiasplendid.it
Emilia
Romagna
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48
CompanyCompanyCompanyCompany
namenamenamename AddressAddressAddressAddress
ChiefChiefChiefChief
Rep. &Rep. &Rep. &Rep. &
ItalianItalianItalianItalian
StaffStaffStaffStaff
LegalLegalLegalLegal
StatusStatusStatusStatus Italian CompanyItalian CompanyItalian CompanyItalian Company
ItalianItalianItalianItalian
RegionRegionRegionRegion
SABAF
APPLIANCE
COMPONENTS
(KUNSHAN)
CO.,