Market Driven Organization
Customer Intimacy & Other Value Disciplines
Contreras OreisyReyes NinoskaShanker AdityaSalas Ana Lucia
University of Bern
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Customer Intimacy & Other Value Disciplines
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Superior Customer Value
Customer Intimacy
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Customer Intimacy & Other Value Disciplines
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Operational Excellence
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Customer Intimacy & Other Value Disciplines
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Product Leadership
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Conclusion
Becoming an industry leader requires a company to choose a value discipline that
takes into account its capabilities and culture as well as competitors` strengths. At the same time they must continue to
focus and drive that strategy relentlessly through the organization at all times. They should try not to lose sight of these values
by reacting to market changes and competitive pressure.
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