Managing Affiliate Social Media:
Incorporating the new AAFCS and FCS Branding into
Affiliate Publications and Web Presence
Goals of Social Media Presence:What did we want to accomplish?
• Inform members of our activities in a timely manner
• Increase the profile of AAFCS and the Washington Affiliate
• Outreach to FCS professionals who are not members of AAFCS
• Educate non-FCS visitors about our professions
Washington Affiliate Uses of the AAFCS & FCS Branding
• Follow the guidelines from the Branding Toolkits
• Use the graphics, fonts & recommendations in the Graphics Manual
• Use the colors listed in the Graphics Manual• Feature the logos and taglines prominently
in each publication and web presence
Tell Them, Tell Them Again, and Then, Tell them Again.
• Prominently display the AAFCS logo • Include the Tagline • Make certain the logo and tagline
appear on every page• Consider using the new Betty Lamp
as a watermark• Include the FCS logo as often as
space allows
Our Previous Newsletter
The WAFCS Connections Newsletter
Washington’s “Branding”
The WAFCS Website
Our Facebook Page
Whew! Some Final Words…
A Resource Guide is available on the Washington Affiliate at
http://wafcs.net/linksresources.htmlMaterials included are:
AAFCS Affiliate Showcase HandoutsA Facebook Pages Product Guide
Refreshing Your Affiliate Website Notes & PowerPoint A Quick Reference Guide
Managing Affiliate Social Media PowerPoint