Managing Affiliate Social Media: Incorporating the new

Managing Affiliate Social Media:

Incorporating the new AAFCS and FCS Branding into

Affiliate Publications and Web Presence

Goals of Social Media Presence:What did we want to accomplish?

• Inform members of our activities in a timely manner

• Increase the profile of AAFCS and the Washington Affiliate

• Outreach to FCS professionals who are not members of AAFCS

• Educate non-FCS visitors about our professions

Washington Affiliate Uses of the AAFCS & FCS Branding

• Follow the guidelines from the Branding Toolkits

• Use the graphics, fonts & recommendations in the Graphics Manual

• Use the colors listed in the Graphics Manual• Feature the logos and taglines prominently

in each publication and web presence 

Tell Them, Tell Them Again, and Then, Tell them Again.

• Prominently display the AAFCS logo • Include the Tagline • Make certain the logo and tagline

appear on every page• Consider using the new Betty Lamp

as a watermark• Include the FCS logo as often as

space allows

Our Previous Newsletter

The WAFCS Connections Newsletter

Washington’s “Branding”

The WAFCS Website

Our Facebook Page

Whew! Some Final Words…

A Resource Guide is available on the Washington Affiliate at

http://wafcs.net/linksresources.htmlMaterials included are:

AAFCS Affiliate Showcase HandoutsA Facebook Pages Product Guide

Refreshing Your Affiliate Website Notes & PowerPoint A Quick Reference Guide

Managing Affiliate Social Media PowerPoint