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Feasibility study
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EXECUTIVE SUMMARY
The feasibility study provides a sound, practical and well researched framework for the
development of a Montessori school project in the unexplored areas of Pakistan.
Complete analysis is done on the interested area.The opportunity is analyzed keeping in view
the current industrial structure. The industrial structure contains two basic structures in the
form of Pre School/Day Care and the other one is Kindergarten /Nursery.
The Market analyses is done on the basis of positioning options available to a Montessori
School System mainly based on household income and on the quality/standard of education
offered. Customer Analysis focuses on three basic income groups including lower, middle
and upper class group
Key success factors for the project may include highly educated and properly trained staff for
Montessori education. Education curriculum should be well researched and comprehensive.
The school should also preferably not be located in a highly populated location or at a
location with high traffic hazards. Classrooms should either be air-conditioned or at least well
ventilated. Adequate provisions for physical, either indoor or outdoor or both facilities should
be made available. Continuous teacher parent interaction should also be a regular feature of
the school education system.
In Pakistan no formal registration is required for the Montessori and elementary schools with
Education Directorate Schools. Key personnel mainly include Principal, Teachers co-
coordinator, Accountant, Teachers, student attendant, Librarian/activity teacher and computer
teacher.
Land and building location is selected on the basis of cost analysis. Equipment, furniture and
fixture requirements are quantified and recommendations are given at each analysis step of
feasibility
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Feasibility study
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1 INTRODUCTION
The project is about starting a Montessori in the unexplored areas of Islamabad having
extreme potential for entrepreneurs. It provides an overview of the opportunity for the smallbusiness start up in the form of Montessori school project.
Islamabad is a city with offices, government buildings and housing sectors but far from the
main cities its peripheral regions are still lacking advancement in the field of quality
education, residence and health. The area is mostly dwelled by low income government
employees who have come here from other cities of Pakistan including all provinces, FATA
and FANA. People here want their children to become the stronger representatives of their
future. The feasibility will guide the entrepreneurs to make the right decision and to get
benefit in the form of a profitable business as well as benefit the society and community of
these areas
1.1 Methodology
The analysis methodology is represented below
KEY
FACTORS
PROFIT
ANALYSIS
CUSTOMER
ANALYSES
HUMAN
RESOURSE
EQUIPMENT
REQUIREME
NT
MARKET
ANALYSIS
KEY
PERSONNEl
SUITABLE
LOCATION
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It is proposed that students be admitted for playgroup to class II.There are ten proposed
classrooms for the school having a total capacity of 240 students.however, this capacity may
notbe achieved in the initial years of operations
4 CURRENT INDUSTRY STRUCTURE
The Montessori education in the country side is yet at an earlystage to absorb the growing
demand. However few school systems have readily established themselves in the area. The
only prominent name in Montessori educationist is Sun Rise Montessori School whereas
some secondary level schools like Green Hill School and Bright Star Model School are
also running the playgroup classes
The education system of the area and generally of Pakistan is as follows:
4.1 Current Industry Structure
Atpresent, most of the elementary school systems in the country fall in one of the following
two categories
Pre-School/Day Care
Nursery/Kindergarten/Montessori/Test Preparation Centers
4.1 Pre School/Day Care
The Pre School/Day Care admits children ranging from 3 months to 3 years of age. However,
on an average achild of two and a half years of age is normally admitted to a Pre-School.Pre-
School organize training that includes recognition of numbers and alphabets, introduction to
basic shapes, bodyparts, poems and basic religious knowledge
4.2 Nursery/Kindergarten/Montessori
The tier of education system is the first stage of formal learning process for a child. Normallya child of three years of age is admitted to this system of education .Most school systems at
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this level adopt their own teaching methodology. The schools prepare their students to
socialize with other children in the same age bracket and familiarize them for a more formal
primary level education.
5 MARKET ANALYSIS
There are two broad market – positioning options available to aMontessori School System
based on household income
based on the quality/standard of education offered
Irrespective of the education services, income based target market will play a crucial role in
the overall positioning of the school.
Any entrepreneur planning to open up a Montessori school should first decide upon the
objective of the venture. Various options available in this regard may include:
To plan a Montessori school with emphasis on Daycare services
To establish a school as a preparatory School for other reputed Primary Level
Schools.
To establish a Montessori School with some services towards primary and high school
levels
6 CUSTOMER ANALYSIS
Based on income level, the school can position itself for any of the following three broad
categories:
6.1 Upper Income Group
The upper income group segment is quality and reputation conscious. Most parents of this
group are self-employed businessman, high paid government officials of PAEC, or private
sector executives working in the federal area of Islamabad
6.2 The Medium Income Group
The schools that deal with this income group are charging a fee ranging from Rs.5, 000-
10,000 per month. These schools are offering vide range of facilities and ease from
educational point of view
6.3 The Lower Income Group
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Schools in the category normally charge a fee ranging from Rs. 1,500-4,000per month. These
schools cater to children of well-educated and professionally employed parents. The
important characteristics of these schools include well located school buildings that may be
custom built or rented premises, modern course work adopted by other modern school
systems, and comfortable class rooms with some provisions for playing area
7 KEY SUCCESS FACTORS
At the Montessori school level, teachers/attendants play a critical role in the success of
learning process therefore; staff employed by the school should be highly educated and
properly trained for Montessori education.
Education curriculum should be well researched and comprehensive. In addition to paper
course work, visual and other teaching tools should be optimally used.
As parents are conscious about the wellbeing and safety of their children at schools, therefore
school environment should ensure security and should be free from any apparent hazards.
The school should also preferably not be located in a highly populated location or at a
location with high traffic hazards
The area of the classrooms should either be air-conditioned or at least well ventilated.
Classrooms should also be well equipped with teaching as well as extra
Curricular activity aids. Adequate provisions for physical, either indoor or outdoor or both
facilities should be made available. Continuous teacher parent interaction should also be a
regular feature of the school education system
8 REGULATIONS
In Pakistan no formal registration is required for the Montessori and elementary schools with
Education Directorate Schools. However, if the schools are planned for expansion then theyare required to get registered with Provincial Education Department in the office of
Education Directorate Schools .The application is to be submitted on prescribed form which
can be obtained from the department .Domestic rates apply on the utility bills if an institution
is registered with the department
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9 HUMAN RESOURCE REQUIREMENTS
9.1 Key Personnel
9.1.1 Principal
The principal is responsible for coordinating all the activities for the school including the
hiring of teachers, developing connection with parents, maintaining and developing the brand
name of the school.
9.1.2 Teachers coordinator
An experienced and trained Montessori School teacher is recommended for this post. The
coordinator would be assisting the principal in all school matters. The post is responsible for
teacher, attendance, their performance and evaluation.
Coordinator also manages different special projects to increase coaching awareness among
teachersinclude arranging guest speakers, visits and workshops
9.1.3 Accountant
The accountant will be responsible for book keeping and maintainingaccounts, salaries and
other administrative expenditures.
9.1.4 Teachers
Experienced teachers or fresh graduate with a natural aptitude for teaching should be
employed .a balanced mix of experienced and fresh teachers are recommended for efficient
running of the school. Each teacher shall be given a class and held responsible for proper
training, imparting knowledge, arranging co-curricular activities for the children and their
performances in the examinations
9.1.5 Student Attendants
The students in the elementary institutes are very young and may also need attendants or
baby-sitters .Each class will be having one attendant for the children
9.1.6 Librarian /Activity Teacher
One person is recommended for running the library and for activity room
9.1.7 Computer Teacher
The person should be responsible for the introduction of IT to the young students anf for
proper arrangement of students games and basic computer learning
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9.0 Key Personnel and salary
10 EQUIPMENT REQUIRED
The details of equipment required for the project are as follows:
Table 10.1 Office equipment requirement detail
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Table 10.2 Other equipment requirement detail
Table 10.3 Furniture and fixture detail
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11 LAND BUILDING
11.1 Area Requirement
For two hundred and forty students(240),2.5 canal of land would be sufficient .The covered
area should have 10 classrooms, one common room for teachers and one for principal one for
teacher co-coordinators and one for the administration staff.
A big hall should be allocated with proper divisions for library/entertainment room and
computer section. An adequate area should be allocated for the playground. The playground
should have seesaws, slides, monkey bars and other playing equipment and tools
Table 11-1 Covered Area Requirement
11.2 Recommended Mode for Acquiring Land
The proposed project should be established in a rented building to reduce initial infrastructure
cost
11.2.1 Building Rent
Average monthly rent for the building required Rs. 50,000 to 60,000
Table 11.2.1 Building Rent Cost
11.3 Suitable Location
The suitable location depends upon the target market. The peripheral areas of Islamabad like
Khana Pul, Bara Kahu ,Nilore and shehzad town are attractive places for the project to
flourish because the population is growing exponentially and there is lack of standardized
facilities(See Map 11.3- Page 10)
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12. FINANCIAL ANALYSES
12.1 Project Economics
Table 12-1 Project Cost/Capital Requirements
13 REVENUE ASSUMPTIONS
13.1 Revenue Assumptions
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Figure 11.3 Map of Target Area