www.mscmalaysia.my
Malaysia’s Creative Content Industry Development
- Policies, Strategies and Future Challenges
by Datuk Badlisham Ghazali
Chief Executive Officer
Multimedia Development Corporation
National Policy Forum on Creative Industries28th – 30th MAY 2012
BRUNEI DARUSSALAM
www.mscmalaysia.my
Creative Industries
Cultural Sites
Visual Arts
New Media
Creative Services
Performing Arts
AudioVisuals
Traditional Cultural
Expressions
Design
Publishing and Print
Media
Defining the Creative Industries
Classification of Creative Industries – UNCTAD 2008( United Nations Conference on Trade and Development )
CreativeMultimediaIndustries
Cultural Arts Industries
Heritage Industries
Dasar Industri Kreatif Negara (2010)Ministry of Information, Communication and Culture
2
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Economic Indicators : Global and Local( Creative Multimedia Focus )
THE GLOBAL INDUSTRY PROVIDES A LOT OF OPPORTUNITY..
CAGR
11.4%REVENUES
( RM BILLIONS)
9.4
2008
16.1
2013
CREATIVE INDUSTRY BASELINE STUDY 2008..
GDP
1.27%
Source: Synovate Creative Industry Baseline Study 2008 ( 2009-2013 )
Industries Surveyed in the Study:1. Advertising2. Animation3. Digital Content and
Applications4. Film and TV5. Games6. Music and Radio
Revenues: RM 9.4 BillionExport: RM 1.4 BillionWorkforce: 45,301
MSC MALAYSIA’s CREATIVE MULTIMEDIA CLUSTER – Historical Snapshot
REVENUES
( RM BILLIONS)
3.16
4.03
4.84
2008 2009 2010
CAGR
11.82%MSC Malaysia Creative Multimedia Cluster Companies Consist of:-1. Post Production2. Visual/Special Effects3. Animation4. Games5. Interactive Content6. Mobile Content/Apps.7. E-Learning
Source: MSC Malaysia Industry Survey ( 2008 – 2011 )
4.94
2011
259 CMC Companies
Filmed EntertainmentRM 288 Billion( Movies )
Animated ContentRM 270 Billion( Animated TV Content, Films)
Video GamesRM 192 Billion( Video Games on Multiple Platforms)
Mobile AppsRM 88.5 Billion( Applications on Mobile Internet Devices)
FeatureFilm
AnimatedContent
VideoGames
MobileApps
Source: PriceWater Cooper House Creative Content Industry Outlook 2011-2014, Gartner Mobile Industry report 2013, team analysis
RM 4.2 Trillion( includes Advertising ( Traditional and Internet)
Filmed Entertainment, Video Games, Business
Information Services, etc )
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MDeC’s Creative Multimedia Landscape
Pre-Development
DevelopmentPre-
Production ProductionPost-
Production
Marketing and
Distribution
Animation Games and Digital Comics
Mobile Content and Applications
VFX E-Publishing
Entertainment
Education/Training
L&M
Advertising
Visualization
Media
Talent Funding Policies
Facilities I.P
THE LINES ARE BLURRING BETWEEN THE INDUSTRY VERTICALS..
ECO-SYSTEM ENABLERS ARE CRITICAL TO THE DEVELOPMENT OF INDUSTRY.
THE VALUE CHAIN REMAINS INTACT BUT THE OUTPUTS HAVE MULTIPLE USES…
THE MARKETS ARE GOING FULLY DIGITAL AND MONETIZATION MODELS ARE CHANGING
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Policy Intervention by the Government.
5/29/2012
Access To Funding
Market Access
Strategic Alliances
Talent Development
Digital Media Zones(MAC3)
NKEA CCICommunications, Content and
Infrastructure
1.GNI : USD 1 Billion
2.Jobs : 10 3003.Exports : 45 %
MY Creative Content Entry Point
ProjectDIKNDasar Industri Kreatif Negara
( National Creative Industry
Policy )
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Focusing on the Fundamentals and Investing in the Long Term : MDeC’s Creative Multimedia Development Strategic Framework
THE BUILDING BLOCKS of THE
CREATIVE MULTIMEDIA INDUSTRY
Blocks
Access to Funding
Market Access
Policy Intervention
Talent
DevelopmentInfrastructure
Strategic Alliances
GOVERNMENT INTERVENTION should :-
Promote Sustainability
Build Competitiveness
Be Adaptive to Market Trends
Invest in Talent
Leverage on Private Sector Leadership
KEY CONCEPT :-
Eco-system Collaboration
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MDeC’s Eco-System Intervention through the MAC3 Initiative
MAC3 Business Accelerator MAC3 Render Farm CERITA RAKYAT MALAYSIA( Catalyzing I.P Creation )
MAC3 Technology Training Lab MAC3 Post Production Facility International Market Access( MIPCOM, MIPTV )
IPCC ++ ( Intellectual PropertyChallenge Series – Competition andMentoring )
Public Awareness ( Engagement andAwareness )
Targeted Industry Initiatives( CILL, ICON2 )
www.mscmalaysia.my
The Results Tell The Story…
173number of Intellectual Properties (IP) developed under the IPCC Program ( between 2006 and 2011 )
Focus on creating original Malaysian Apps60 apps available on App store24 apps available on Android Market
MSC MALAYSIA Intellectual Property Creators Challenge
ICON2 - MOBILE APPLICATIONS Development Program ( iOS, Android )
84
13MAC3 Business Accelerator
Companies supported under the Business Accelerator Program. 50 seats filled where companies pay RM 50/seat/month for access.
35MAC3 Render Farm Utilization
Companies utilized the Render Farm between late 2010 and 2011.Target Utilization : 25 companies. Achievement: 140%.
DIGITAL STORY TELLING PROGRAM ( DST )
1256Users Trained. Primary, Secondary school students and Teachers were exposed to digital production techniques used in their content projects. Target : 800 trained. Achievement : 157%
MAC3 Joint Master Class and Training Engagement Programs
1906Participants engaged. Target: 1000 people. Achievement : 190%
REVENUES GENERATED BETWEEN 2008 – 201O
RM 1.5B.Target : 855 Million.Achievement: 180%
CUMULATIVE EXPORTS BETWEEN 2008 - 2010
RM 859M Target : 495 Million.Achievement: 173%
JOBS CREATED BETWEEN 2008 - 2010
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Job Opportunities created.
** The ASTRO Outlier has been removed..
MARKETING MISSIONS
8086Missions in 2011. Generating RM 19.5 Million in Sales.
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Picked up By DISNEY ASIAPresent in Indonesia, Brunei, India ,
Philippines, Singapore
Produced by 40 Malaysians
at Les’ Copaque Productions
RM 6.3 Million Box Office!
“Geng : The Adventure Begins “Homegrown Original Intellectual Property
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Boboi Boy : Homegrown Intellectual Property
On TV3 and soon to be present in
Cartoon Network Asia and Disney...
Started up by a young, idealistic
professional team.
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Saladin: Malaysia – Qatar Co-Production
Award winning Co-Production and Co-Distribution Deal with Al-Jazeera
Children’s Channel to produce 26 episodes in English and Arabic. SICAF 2007
Best Technology award, Tokyo International Anime Fair Big Sight Award.
Produced by MDeC, production done by Youngjump Sdn.Bhd, audio done by
Imaginex Sdn.Bhd
Hasnul Nadzrin Shah rocks..
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Co-Production Between Silver Ant and
Al-Jazeera Children’s Channel.
RM 13.5 Million Co-Production
involving 60 Malaysians.
MALAYSIAN Original I.P.
Seefood: Malaysia – Qatar Co-Production
Hasnul Nadzrin Shah rocks..
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War of The Worlds - Goliath: MALAYSIA/KOREA/USA Tripartite Co-Production
Stereoscopic 3D Animated Feature Film based on the
original works of HG Wells.
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Rhythm and Hues MALAYSIA is staffed
by 120 Malaysians who have worked on
titles such as X-MEN First Class, Yogi
Bear, Alvin and the Chipmunks 3.
Rhythm and Hues MALAYSIA:
www.mscmalaysia.my
Codemasters MALAYSIA: MDV funded Codemaster’s GRID auto –racing game was 80% done locally by a team of 79
Malaysians. To date: 1.3 Million copies have been sold worldwide.
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Challenges we have faced..
GOAL :-> Economic Growth ( $$ )
Awareness High Value Add High Quality Markets
Consequence: Youth, Jobs, Cultural Retention, Wealth, Global Recognition
- Young Creative Minds
- Digital Story Telling Program
• IPCC at Universities.
• Original I.P Creation
• CILL
• Pre-Development and Development
• Going BEYOND ENTERTAINM-ENT
THE CHALLENGE