Malaysia's Creative Content Industry Development - Policies, Strategies and Future Challenges

www.mscmalaysia.my

Malaysia’s Creative Content Industry Development

- Policies, Strategies and Future Challenges

by Datuk Badlisham Ghazali

Chief Executive Officer

Multimedia Development Corporation

National Policy Forum on Creative Industries28th – 30th MAY 2012

BRUNEI DARUSSALAM

www.mscmalaysia.my

Creative Industries

Cultural Sites

Visual Arts

New Media

Creative Services

Performing Arts

AudioVisuals

Traditional Cultural

Expressions

Design

Publishing and Print

Media

Defining the Creative Industries

Classification of Creative Industries – UNCTAD 2008( United Nations Conference on Trade and Development )

CreativeMultimediaIndustries

Cultural Arts Industries

Heritage Industries

Dasar Industri Kreatif Negara (2010)Ministry of Information, Communication and Culture

2

www.mscmalaysia.my 3

Economic Indicators : Global and Local( Creative Multimedia Focus )

THE GLOBAL INDUSTRY PROVIDES A LOT OF OPPORTUNITY..

CAGR

11.4%REVENUES

( RM BILLIONS)

9.4

2008

16.1

2013

CREATIVE INDUSTRY BASELINE STUDY 2008..

GDP

1.27%

Source: Synovate Creative Industry Baseline Study 2008 ( 2009-2013 )

Industries Surveyed in the Study:1. Advertising2. Animation3. Digital Content and

Applications4. Film and TV5. Games6. Music and Radio

Revenues: RM 9.4 BillionExport: RM 1.4 BillionWorkforce: 45,301

MSC MALAYSIA’s CREATIVE MULTIMEDIA CLUSTER – Historical Snapshot

REVENUES

( RM BILLIONS)

3.16

4.03

4.84

2008 2009 2010

CAGR

11.82%MSC Malaysia Creative Multimedia Cluster Companies Consist of:-1. Post Production2. Visual/Special Effects3. Animation4. Games5. Interactive Content6. Mobile Content/Apps.7. E-Learning

Source: MSC Malaysia Industry Survey ( 2008 – 2011 )

4.94

2011

259 CMC Companies

Filmed EntertainmentRM 288 Billion( Movies )

Animated ContentRM 270 Billion( Animated TV Content, Films)

Video GamesRM 192 Billion( Video Games on Multiple Platforms)

Mobile AppsRM 88.5 Billion( Applications on Mobile Internet Devices)

FeatureFilm

AnimatedContent

VideoGames

MobileApps

Source: PriceWater Cooper House Creative Content Industry Outlook 2011-2014, Gartner Mobile Industry report 2013, team analysis

RM 4.2 Trillion( includes Advertising ( Traditional and Internet)

Filmed Entertainment, Video Games, Business

Information Services, etc )

www.mscmalaysia.my5/29/2012 4

MDeC’s Creative Multimedia Landscape

Pre-Development

DevelopmentPre-

Production ProductionPost-

Production

Marketing and

Distribution

Animation Games and Digital Comics

Mobile Content and Applications

VFX E-Publishing

Entertainment

Education/Training

L&M

Advertising

Visualization

Media

Talent Funding Policies

Facilities I.P

THE LINES ARE BLURRING BETWEEN THE INDUSTRY VERTICALS..

ECO-SYSTEM ENABLERS ARE CRITICAL TO THE DEVELOPMENT OF INDUSTRY.

THE VALUE CHAIN REMAINS INTACT BUT THE OUTPUTS HAVE MULTIPLE USES…

THE MARKETS ARE GOING FULLY DIGITAL AND MONETIZATION MODELS ARE CHANGING


Policy Intervention by the Government.

5/29/2012

Access To Funding

Market Access

Strategic Alliances

Talent Development

Digital Media Zones(MAC3)

NKEA CCICommunications, Content and

Infrastructure

1.GNI : USD 1 Billion

2.Jobs : 10 3003.Exports : 45 %

MY Creative Content Entry Point

ProjectDIKNDasar Industri Kreatif Negara

( National Creative Industry

Policy )


Focusing on the Fundamentals and Investing in the Long Term : MDeC’s Creative Multimedia Development Strategic Framework

THE BUILDING BLOCKS of THE

CREATIVE MULTIMEDIA INDUSTRY

Blocks

Access to Funding

Market Access

Policy Intervention

Talent

DevelopmentInfrastructure

Strategic Alliances

GOVERNMENT INTERVENTION should :-

Promote Sustainability

Build Competitiveness

Be Adaptive to Market Trends

Invest in Talent

Leverage on Private Sector Leadership

KEY CONCEPT :-

Eco-system Collaboration


MDeC’s Eco-System Intervention through the MAC3 Initiative

MAC3 Business Accelerator MAC3 Render Farm CERITA RAKYAT MALAYSIA( Catalyzing I.P Creation )

MAC3 Technology Training Lab MAC3 Post Production Facility International Market Access( MIPCOM, MIPTV )

IPCC ++ ( Intellectual PropertyChallenge Series – Competition andMentoring )

Public Awareness ( Engagement andAwareness )

Targeted Industry Initiatives( CILL, ICON2 )

www.mscmalaysia.my

The Results Tell The Story…

173number of Intellectual Properties (IP) developed under the IPCC Program ( between 2006 and 2011 )

Focus on creating original Malaysian Apps60 apps available on App store24 apps available on Android Market

MSC MALAYSIA Intellectual Property Creators Challenge

ICON2 - MOBILE APPLICATIONS Development Program ( iOS, Android )

84

13MAC3 Business Accelerator

Companies supported under the Business Accelerator Program. 50 seats filled where companies pay RM 50/seat/month for access.

35MAC3 Render Farm Utilization

Companies utilized the Render Farm between late 2010 and 2011.Target Utilization : 25 companies. Achievement: 140%.

DIGITAL STORY TELLING PROGRAM ( DST )

1256Users Trained. Primary, Secondary school students and Teachers were exposed to digital production techniques used in their content projects. Target : 800 trained. Achievement : 157%

MAC3 Joint Master Class and Training Engagement Programs

1906Participants engaged. Target: 1000 people. Achievement : 190%

REVENUES GENERATED BETWEEN 2008 – 201O

RM 1.5B.Target : 855 Million.Achievement: 180%

CUMULATIVE EXPORTS BETWEEN 2008 - 2010

RM 859M Target : 495 Million.Achievement: 173%

JOBS CREATED BETWEEN 2008 - 2010

9

Job Opportunities created.

** The ASTRO Outlier has been removed..

MARKETING MISSIONS

8086Missions in 2011. Generating RM 19.5 Million in Sales.


Picked up By DISNEY ASIAPresent in Indonesia, Brunei, India ,

Philippines, Singapore

Produced by 40 Malaysians

at Les’ Copaque Productions

RM 6.3 Million Box Office!

“Geng : The Adventure Begins “Homegrown Original Intellectual Property

GENG_Trailer_2_Mins_withaudio_DIVX.avi


Boboi Boy : Homegrown Intellectual Property

On TV3 and soon to be present in

Cartoon Network Asia and Disney...

Started up by a young, idealistic

professional team.


Saladin: Malaysia – Qatar Co-Production

Award winning Co-Production and Co-Distribution Deal with Al-Jazeera

Children’s Channel to produce 26 episodes in English and Arabic. SICAF 2007

Best Technology award, Tokyo International Anime Fair Big Sight Award.

Produced by MDeC, production done by Youngjump Sdn.Bhd, audio done by

Imaginex Sdn.Bhd

Hasnul Nadzrin Shah rocks..


Co-Production Between Silver Ant and

Al-Jazeera Children’s Channel.

RM 13.5 Million Co-Production

involving 60 Malaysians.

MALAYSIAN Original I.P.

Seefood: Malaysia – Qatar Co-Production

Hasnul Nadzrin Shah rocks..


War of The Worlds - Goliath: MALAYSIA/KOREA/USA Tripartite Co-Production

Stereoscopic 3D Animated Feature Film based on the

original works of HG Wells.


Rhythm and Hues MALAYSIA is staffed

by 120 Malaysians who have worked on

titles such as X-MEN First Class, Yogi

Bear, Alvin and the Chipmunks 3.

Rhythm and Hues MALAYSIA:

www.mscmalaysia.my

Codemasters MALAYSIA: MDV funded Codemaster’s GRID auto –racing game was 80% done locally by a team of 79

Malaysians. To date: 1.3 Million copies have been sold worldwide.

t_grid_excl_smashingv2_h264.wmv


Challenges we have faced..

GOAL :-> Economic Growth ( $$ )

Awareness High Value Add High Quality Markets

Consequence: Youth, Jobs, Cultural Retention, Wealth, Global Recognition

- Young Creative Minds

- Digital Story Telling Program

• IPCC at Universities.

• Original I.P Creation

• CILL

• Pre-Development and Development

• Going BEYOND ENTERTAINM-ENT

THE CHALLENGE

www.mscmalaysia.my

Thank You

Malaysia's Creative Content Industry Development - Policies, Strategies and Future Challenges

Government & Nonprofit

development of industry

local creative multimedia

development development

digital content

entertainment rm

movies animated content

interactive content

global industry