Physician Reputation Management
#MCSMN
@hughstephens
2
Rule 1
Fix the service before the reputation
Rule 2
Work with the tools the patients/audience will use
Rule 3
Be the leader, not the do-er.
Rule 4
Control what you can, but never delete by default.
18
Rule 5
Your mileage may vary: what works for one won’t work for all.
22
Questions?