Making Doctor Google Work For You: Managing Digital Reputation on Social, Web, Directories, Reviews, SEO, SEM, and Location-Based Media Platforms

Page 1 <img data-url='document/making-doctor-google-work-for-you-managing-digital-reputation-on-social-web.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: Making Doctor Google Work For You: Managing Digital Reputation on Social, Web, Directories, Reviews, SEO, SEM, and Location-Based Media Platforms' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062822/5884370c1a28ab39538b684f/html5/thumbnails/1.jpg' width='140' height='200' /> Physician Reputation Management

#MCSMN

@hughstephens

Page 2 <img data-url='document/making-doctor-google-work-for-you-managing-digital-reputation-on-social-web.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: Making Doctor Google Work For You: Managing Digital Reputation on Social, Web, Directories, Reviews, SEO, SEM, and Location-Based Media Platforms' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062822/5884370c1a28ab39538b684f/html5/thumbnails/2.jpg' width='140' height='200' /> 2

Page 3 <img data-url='document/making-doctor-google-work-for-you-managing-digital-reputation-on-social-web.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: Making Doctor Google Work For You: Managing Digital Reputation on Social, Web, Directories, Reviews, SEO, SEM, and Location-Based Media Platforms' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062822/5884370c1a28ab39538b684f/html5/thumbnails/3.jpg' width='140' height='200' /> Page 4 <img data-url='document/making-doctor-google-work-for-you-managing-digital-reputation-on-social-web.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: Making Doctor Google Work For You: Managing Digital Reputation on Social, Web, Directories, Reviews, SEO, SEM, and Location-Based Media Platforms' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062822/5884370c1a28ab39538b684f/html5/thumbnails/4.jpg' width='140' height='200' /> Page 5 <img data-url='document/making-doctor-google-work-for-you-managing-digital-reputation-on-social-web.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: Making Doctor Google Work For You: Managing Digital Reputation on Social, Web, Directories, Reviews, SEO, SEM, and Location-Based Media Platforms' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062822/5884370c1a28ab39538b684f/html5/thumbnails/5.jpg' width='140' height='200' /> Page 6 <img data-url='document/making-doctor-google-work-for-you-managing-digital-reputation-on-social-web.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: Making Doctor Google Work For You: Managing Digital Reputation on Social, Web, Directories, Reviews, SEO, SEM, and Location-Based Media Platforms' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062822/5884370c1a28ab39538b684f/html5/thumbnails/6.jpg' width='140' height='200' /> Page 7 <img data-url='document/making-doctor-google-work-for-you-managing-digital-reputation-on-social-web.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: Making Doctor Google Work For You: Managing Digital Reputation on Social, Web, Directories, Reviews, SEO, SEM, and Location-Based Media Platforms' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062822/5884370c1a28ab39538b684f/html5/thumbnails/7.jpg' width='140' height='200' /> Rule 1

Fix the service before the reputation

Page 8 <img data-url='document/making-doctor-google-work-for-you-managing-digital-reputation-on-social-web.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: Making Doctor Google Work For You: Managing Digital Reputation on Social, Web, Directories, Reviews, SEO, SEM, and Location-Based Media Platforms' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062822/5884370c1a28ab39538b684f/html5/thumbnails/8.jpg' width='140' height='200' /> Page 9 <img data-url='document/making-doctor-google-work-for-you-managing-digital-reputation-on-social-web.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: Making Doctor Google Work For You: Managing Digital Reputation on Social, Web, Directories, Reviews, SEO, SEM, and Location-Based Media Platforms' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062822/5884370c1a28ab39538b684f/html5/thumbnails/9.jpg' width='140' height='200' /> Page 10 <img data-url='document/making-doctor-google-work-for-you-managing-digital-reputation-on-social-web.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: Making Doctor Google Work For You: Managing Digital Reputation on Social, Web, Directories, Reviews, SEO, SEM, and Location-Based Media Platforms' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062822/5884370c1a28ab39538b684f/html5/thumbnails/10.jpg' width='140' height='200' /> Rule 2

Work with the tools the patients/audience will use

Page 11 <img data-url='document/making-doctor-google-work-for-you-managing-digital-reputation-on-social-web.html?page=11' data-page='11' class='cut-thumb lazyload' alt='Page 11: Making Doctor Google Work For You: Managing Digital Reputation on Social, Web, Directories, Reviews, SEO, SEM, and Location-Based Media Platforms' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062822/5884370c1a28ab39538b684f/html5/thumbnails/11.jpg' width='140' height='200' /> Page 12 <img data-url='document/making-doctor-google-work-for-you-managing-digital-reputation-on-social-web.html?page=12' data-page='12' class='cut-thumb lazyload' alt='Page 12: Making Doctor Google Work For You: Managing Digital Reputation on Social, Web, Directories, Reviews, SEO, SEM, and Location-Based Media Platforms' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062822/5884370c1a28ab39538b684f/html5/thumbnails/12.jpg' width='140' height='200' /> Page 13 <img data-url='document/making-doctor-google-work-for-you-managing-digital-reputation-on-social-web.html?page=13' data-page='13' class='cut-thumb lazyload' alt='Page 13: Making Doctor Google Work For You: Managing Digital Reputation on Social, Web, Directories, Reviews, SEO, SEM, and Location-Based Media Platforms' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062822/5884370c1a28ab39538b684f/html5/thumbnails/13.jpg' width='140' height='200' /> Rule 3

Be the leader, not the do-er.

Page 14 <img data-url='document/making-doctor-google-work-for-you-managing-digital-reputation-on-social-web.html?page=14' data-page='14' class='cut-thumb lazyload' alt='Page 14: Making Doctor Google Work For You: Managing Digital Reputation on Social, Web, Directories, Reviews, SEO, SEM, and Location-Based Media Platforms' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062822/5884370c1a28ab39538b684f/html5/thumbnails/14.jpg' width='140' height='200' /> Page 15 <img data-url='document/making-doctor-google-work-for-you-managing-digital-reputation-on-social-web.html?page=15' data-page='15' class='cut-thumb lazyload' alt='Page 15: Making Doctor Google Work For You: Managing Digital Reputation on Social, Web, Directories, Reviews, SEO, SEM, and Location-Based Media Platforms' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062822/5884370c1a28ab39538b684f/html5/thumbnails/15.jpg' width='140' height='200' /> Page 16 <img data-url='document/making-doctor-google-work-for-you-managing-digital-reputation-on-social-web.html?page=16' data-page='16' class='cut-thumb lazyload' alt='Page 16: Making Doctor Google Work For You: Managing Digital Reputation on Social, Web, Directories, Reviews, SEO, SEM, and Location-Based Media Platforms' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062822/5884370c1a28ab39538b684f/html5/thumbnails/16.jpg' width='140' height='200' /> Page 17 <img data-url='document/making-doctor-google-work-for-you-managing-digital-reputation-on-social-web.html?page=17' data-page='17' class='cut-thumb lazyload' alt='Page 17: Making Doctor Google Work For You: Managing Digital Reputation on Social, Web, Directories, Reviews, SEO, SEM, and Location-Based Media Platforms' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062822/5884370c1a28ab39538b684f/html5/thumbnails/17.jpg' width='140' height='200' /> Rule 4

Control what you can, but never delete by default.

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Page 19 <img data-url='document/making-doctor-google-work-for-you-managing-digital-reputation-on-social-web.html?page=19' data-page='19' class='cut-thumb lazyload' alt='Page 19: Making Doctor Google Work For You: Managing Digital Reputation on Social, Web, Directories, Reviews, SEO, SEM, and Location-Based Media Platforms' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062822/5884370c1a28ab39538b684f/html5/thumbnails/19.jpg' width='140' height='200' /> Page 20 <img data-url='document/making-doctor-google-work-for-you-managing-digital-reputation-on-social-web.html?page=20' data-page='20' class='cut-thumb lazyload' alt='Page 20: Making Doctor Google Work For You: Managing Digital Reputation on Social, Web, Directories, Reviews, SEO, SEM, and Location-Based Media Platforms' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062822/5884370c1a28ab39538b684f/html5/thumbnails/20.jpg' width='140' height='200' /> Rule 5

Your mileage may vary: what works for one won’t work for all.

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Making Doctor Google Work For You: Managing Digital Reputation on Social, Web, Directories, Reviews, SEO, SEM, and Location-Based Media Platforms

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