Making ACHEMA youryour
global showcaseglobal showcase
2015
Our mission
Create maximum visibility for ACHEMA
in order to createin order to create
MAXIMUM VISIBILITY FOR YOU!
2015
ACHEMA 2012
• > 250 print adverts
• > 50 editorials, interviews, targeted articles
provided by the press teamprovided by the press team
• 14 trend reports with almost 6,000 downloads / p
views
• c. 600 accredited journalists from 23 countries
Exemplary Media Coverage of ACHEMA 2012
2015
What we do – General communication
• Website with comprehensive information for all stakeholders – daily
updates, responsive design, service-oriented
• Social media activities
– Twitter - SlideshareTwitter Slideshare
– Google+ - Prezi
– LinkedIn - Flickr
• Blogging in the run-up and during ACHEMA
2015
What we do – PublicationsACHEMA W ld id N• ACHEMA Worldwide News:Print; 2 x / year; Global circulation c. 150,000
• ACHEMA MagazinePrint; April 2015; Global circulation c. 150,000
• ACHEMA GuidePrint; May 2015Print; May 2015
• ACHEMA DailyDaily show paper; 4 editions; handed out to all visitors
• Special publications on focus topics with expert media partners• Special publications on focus topics with expert media partners
2015
Content marketing: Trend reports
• 15-20 dedicated topical trend reports
• Prepared by internal experts or specialized journalists
• Free of charge, may be shortened or altered, source has to be mentioned
• Exemplary topics 2012:
Single-Use-Technology, Biomass processing, Pumps,Water technology,Energy
storage,Plant engineering, Process analytical technology, Packaging, Automation,
F ti l f dFunctional food
• Cover all exhibition groups and “hot topics”
• Used by media, exhibitors and other interest groups, long-term visibility
• Increase media awareness beyond “core” industrial media
• Start of publications in September 2014
2015
Content marketing: „Rote Couch“
• Cooperation with publishing house
• VIP-Talks with executives on current topics
• Daily event
• Publication on YouTube as well as via the publishing house and ACHEMA Social p g
Media Newsroom
Press Center ACHEMA 2012 during the Interim Press Conference
2015
Our offer for journalistsR l l• Regular press releases
• Press events• Pictures• Press center
– Working space– Continously updated informationContinously updated information– Service
• Journalists’ guideO i d t i l t• Opening and topical tours
• Individual support especially for general media• Information on exhibitors’ press events, exhibits of interest for picture / audio
j lijournalists• Cooperation with and customized content for a broad range of special media
Opening Press Conference of ACHEMA 2012
2015
Our offer for exhibitors
• Press displays onsite and online
• Advertising opportunities in publications and on the websiteg pp p
• List of attending media with focus and geographic information
L b il l t i t f d l d• Logos, boilerplates, pictures for download
• Listing of your press events on ACHEMA website, in the press
centre and the Journalists’ Guide
• Listing of your outstanding exhibits for photo, video and audio g y g p ,
journalists
• Sponsored tweets• Sponsored tweets
• Sponsoring opportunities within the ACHEMA App
Social Media Newsroom ofACHEMA 2012
2015
Give us your input!R i t t• Register your press event
• Include the ACHEMA press office in your media distribution list• Fill in our questionnaires on hot topics and special exhibitsou ques o a es o o op cs a d spec a e b s• Contact us by e-mail or phone• Follow us on social media (and be followed by us)
Join the discussions in our LinkedIn group ACHEMA Communications• Exclusively for representatives of registered exhibitors• Exclusively for representatives of registered exhibitors• Comment our projects and ideas • Suggest topics and activitiesgg p
2015
d f
Looking forward to hearing from you:Head of Communications
Dr. Kathrin RübberdtPhone: 069 / 75 64‐277/Fax: 069 / 75 64‐272ruebberdt[at]dechema.de
http://www.achema.de
