Magazine Companies
By Jane Pipkin
IPC | Media
Who are the company?
▪ The UK’s leading publisher of print and digital magazine content
▪ IPC creates content for multiple platforms, across print, online, mobile, tablets and experiences
▪ They engage with almost half of all UK adults in print
▪ Their award winning websites reach over 28 million global users every month
▪ With more than 60 iconic brands - including Decanter, Country Life, Horse & Hound, NME and What's On TV
▪ Supporting their portfolio is IPC Advertising - that works in partnership with clients and agencies to create bespoke advertising solutions across all of our brands and across a variety of platforms
What is their company history?
▪ The Field launched in 1853- within a year it became the largest newspaper in Europe, with 24 pages
▪ In 1911, first of IPC’s traditional women’s weeklies, Women’s Weekly was launched
▪ Also in 1911, What’s on TV made a entrance onto the scene and became the UK’s best-selling magazine (which it still is today)
▪ The International Publishing Corporation formed in 1963
▪ 5 years later, in 1968- magazines were created
▪ IPC magazines was sold to Cinven for £860m in 1998
▪ 2010, IPC Media restructured around three key audience groups: men, mass- market women and up-market women
What publications do they manage?
NME – Music magazine
▪ NME reaches over 1.1. million fans each week
▪ NME is the longest and most respected music weekly in the world
▪ Aimed intensely at a audience aged between 16-24 years old
▪ Every week it gives its readers coverage of the very best in new music, including award-winning features, the latest releases, live reviews, the definitive guide to the best new bands in its Radar section, as well as a regular look back through the magazine's incredible 60 year heritage.
▪ NME.COM is where the most passionate music fans on the planet come together.
LOOK Magazine- Fashion & Beauty
▪ Look is the glamorous, glossy high-street fashion weekly
▪ The UK's biggest selling fashion magazine, Look's unique mix of authoritative and accessible shopping advice and much more
▪ Look's website was successfully re-launched in January 2010
▪ bringing its 404,000 (and counting) unique users a daily fix of the very latest trends, beauty news and celebrity style
▪ Look’s target market is women aged between 18-30
Future
Who are the company?
▪ An award winning, global content business online, in print and on tablets & smartphones
▪ Over 18 million print magazines sold in 2013
▪ Over 58 million global unique users every month
▪ Over 5 million iPad digital editions sold globally
▪ Future is focussed on growing and engaging high-value global audiences
What is their company history?
▪ Founded in 1985 as a UK company with just one magazine
▪ In 1985- The Bath-based company’s first magazine, Amstrad Action, is launched with 100 pages and a print run of 40,000 copies
▪ •1997 Future broadens its remit and launches Total Film. The title sells over 90,000 copies of its first issue
▪ •1999 Future floats on the London Stock Exchange
▪ May 2011- Future launches Mollie Makes- which breaks the company’s record for subscription in its first month of sales
▪ September 2013- Future named PPA Consumer Digital Publisher of the Year for the second year in a row
What publications do they manage?
Future Music
▪ Future Music delivers the technique and technology behind the hits
▪ UK’s leading music production and music software brands
▪ Packed with inspiration for today's modern musician there's reviews of hot new gear, tons of tutorials to help you get the most out of your hardware and software
▪ Launch date: 1992
▪ UK Magazine, Cover Price: £6.25
▪ The encyclopedias for music producers around the world
▪ Target audience: cutting-edge musicians and producers
Total Film
▪ Total Film is the modern movie brand, taking an affectionate and irreverent look at Hollywood blockbusters, classic films and more indie fare
▪ Total Film magazine offers the most reliable DVD and film reviews in the world
▪ Readership
• 68% male
• Average age 32
• 58% ABC1
▪ Online: Averaging over 1.6 million monthly global unique users
▪ Target audience: movie fans