Investigating magazine institutions

Chloe Smith

INVESTIGATING MAGAZINE INSTITUTIONS

Music magazines:• Q• Mojo• Kerrang

BAUER

•Bauer is part of the Bauer Media Group, and joined in January 2008.

• It is Europe’s biggest privately owned publishing Group.

• They own 300 magazines in 15 countries.• They also produce work online, on TV and on radio

stations.• Their first magazine launch was in 1953

with Angling Times.• They launched their first radio station (kiss 100) in

1990.• In 1994, the company bought a small magazine called “For Him” which is now the core of FHM..•Bauer Media now has 80 brand names including

heat, Parkers, MATCH!, CAR and Yours.

Music magazines: • Uncut• NME

IPC MEDIA

• They own over 60 iconic media brands.• Their media stretches across print, online,

mobile, tablets and events. • They are the UK's leading consumer magazine

publisher.• They appeal to 26m UK adults.

• Their readers include almost two thirds of UK women and 42% of UK men.

• Their websites reach over 25 million users throughout the world every month.

• Publishing divisions include; IPC Connect, IPC Inspire and IPC Southbank.

• They are also a Time Warner Company.

Music magazines: • Classic Rock• Classic Rock

Presents AOR• Classic Rock

Presents Prog• Computer

Music• Future Music• Guitar

Techniques• Guitarist• Metal Hammer• Rhythm• Total Guitar

FUTURE PUBLISHING

• Future plc is an international media group.

• It is listed on the London Stock Exchange. 

• It was founded in 1985.• They have operations in the UK, US and

Australia.• They focus on Technology, Entertainment

& Video, Games, Sport & Auto, Music and Creative.

• They attract over 45 million visitors to their websites every month.

• They have over 100 apps on tablet devices.

• They sell 2.2 million magazines every month.

• They reach to 89 countries.• They are the UK’s number one exporter

and licensor of magazines.

Music magazines: • Mixmag

DEVELOPMENT HELL

• They are an independent publishing company in Islington, London. • They publish just one music magazine, which is the biggest

dance magazine in the UK. • They have produced tour brochures

for some of the most successful artists in the world.

Music magazines: • Top of the

pops• BBC music

BBC MAGAZINES

• BBC Magazines is part of Immediate Media Co. This company also produces Origin Publishing

and Magicalia.• They have 750 staff in London and Bristol.• They publish 34 websites and 50 magazines.

• They have over 1 million subscribers.• Their digital brands include

MadeForMums.com, loveyourhair.com and Visordown.com.

• They are the UK’s fourth largest consumer magazine publisher.

• Every year, they sell over 82 million magazines.• One in four adults reads a BBC title every

month.

1. Why would an institution want to publish more than one music magazine?

This way they can gain more awareness and create a wider audience for their magazines. It therefore produces more money for the institution, and with many different genre’s it attracts different types of readers.

2. What are the advantages for a company of offering their audiences cross-media links?

If the company has more than one product, they can advertise them on different websites. This can attract more readers, as it is quick and easy to click a link. This allows the advertisers to target the audience of the magazine.

QUESTIONS

3. Why is the study of institutions useful?

The study of institution is useful because it teaches people how much effort goes into making the magazines for them to read. It also shows the wider scale of magazines, instead of just one point of view. It may interest people if an institution has millions of subscribers, and they could therefore buy the magazine themselves.

4. What do you understand by the term “cross-media platforms”?

Technology is a big part of today’s generation, and mobiles can be easy access to almost anything. The company can download their magazines on websites, ipad apps or mobiles. Therefore, company’s can promote their products through many different types of media to attract a wider audience. If people don’t particularly enjoy going out to buy a magazine, then they can simply download it. It also makes people aware of their products, so audiences are interested in buying it next time they are shopping. Older generations could prefer to buy a magazine, where as a younger generation would download one.

QUESTIONS