Keeping Pace with Technology:
You, Gadgets and (Anti) Social Media
December 4 2013
Luce De Buitleir Andrews
Director Residential and Campus Communities
Honorary Head of Griffin Hall
Residential & Campus Communities
Residential & Campus Communities
MOOC Gamification Edware
Cloud BYOD Facebook WeChat
Kik WhatsApp SnapChat
Twitter HootSuite eBuddy
Pinterest Badoo Latitude
Instagram Vine Skype
Residential & Campus Communities
Rogers 1962 OFCOM 2008 Brandtzæg 2011
Innovators 2.5% Alpha socialisers Sporadics 19%
Early adopters
13.5%
Attention seekers Lurkers 27%
Early majority 34% Followers Intermittent
contributors 30%
Late majority 34% Faithfuls Heavy Contributors
20%
Laggards 16% Functionals
What type of user are you?
What type of user are you?
Residential & Campus Communities
• Do you know your institution’s policies?
• What drives your interaction with
technology?
• What inspires your use of new technology?
• Different platform – different behaviour
• Progression from information gathering to
social connection
• A new world of addiction type behaviours.
The Technological Wonderland
Residential & Campus Communities
• Smart boards; Smart phones; Smart trackers
• Asynchronicity providing flexibility in learning and
service delivery
• MOOCs providing choice,challenge…recruiting
• Our documents record how long we took to write
• Our phones facilitate our critical functions
• Our images are constantly recorded…searchable
• We may be entirely trackable …device decisions.
Residential & Campus Communities
Who are you online?
The Edited Self: Worker
•Presentation of sanctioned or acceptable messages
•A consistency of message/presentation
•Sensitive commentary – not breaching standards
•Possibly limited ‘in the moment’ expression
•Across limited number of platforms
•Tends to be outward facing
•Possibly used to link other corporate media
•Mediation can be critical
•Be careful what may be pushed to your pages
•Networking focus
Residential & Campus Communities
Who are you online?
The Edited Self: Social
•La ‘Selfie’- controlled images, ‘duckface’
•Multiple platforms with effective feed streams
•Pushed and pulled content very easily shared
•Feedback cycles can dictate use patterns: ‘Like’ wars
•Response shopping / selective view re-enforcement
•Sense of aloneness may increase due to lack of
responses
•Spontaneous commentary very common
•Soft trolling on the rise
•Trends: flurry of activity with very quick die off, followed
by trolling
Residential & Campus Communities
Residential & Campus Communities
Student Users
• Frequently live across multiple platforms
• Maintains different communities on different platforms
• Textual base of communication influencing truncated
discussions
• Constant / frequent brief communication re-enforces
sense of connection and social currency
• Asynchronicity used to advantage
• Evacuates a platform as it becomes commonplace
• Multiple tribal memberships
• Prefers to separate formal and informal platforms due
to sense of intrusion and loss of control
Residential & Campus Communities
Tribalism
• Very large groups being abandoned or used for
reference/information
• Tribal linkages now being re-enforced to feed more
connections based on discrete interests
• Ability to find kindred spirits
• Textual communications significantly different in
thought process, immediacy and levels of expression
• Influence of distance over intimacy
• 2nd Life, World of Warcraft etc as examples of
otherness.
Residential & Campus Communities
Challenges
Residential & Campus Communities
• Infrastructure - WiFi, software based redundancy
• Pursuit of modernity – social caché
• Separation/compartmentalisation of selves – reduced
‘real’ life experiences/satiation
• Breaching agreed rules in your current environ
• Data lives! Your shedded bytes may follow you
• Convergence of presented/edited selves
• Selected levels of exposure
• Functional asychronicity agreements.
The Clash of Selves
Residential & Campus Communities
• Will increased use/reliance produce a drive for
blended presentation?
• Will expectation of authenticity lead to negative
cross referencing?
• Will the feared data mining become a reality?
• Do we need to develop better ways of
authorising material involving us but not created
by us?
• How will workers turn off? Will we turn off?
Benefits/Opportunities
Residential & Campus Communities
• Exposure of your institution across the market
• Encourages ‘Toe in the water’ trials
• Collaboration: vast opportunities
• Connection and community development
• Enhances staff’s approach orientation
• Promotes modernity – forward focus
• Self directed development for staff
• Utilises existing expertise in more creative ways.
Griffin Hall – Friendship & Wisdom
• Conceived in 2007 – ANUSA fundamental
• Commenced Semester 2 2010: 150 members
• First full year 2011: 250 members
• 2012 & 2013: 350 members
• Desire for a deeper, richer experience
• Online application/payment process
• Multisystem communication strategy
• Common Room Space
• InterHall Sports and Arts members
Residential & Campus Communities
Virtual Spaces/Communication Tools
• Wattle/Moodle site – internal full function site
– Interface functional but not engaging
• Facebook multiple pages: Main Hall, ‘Grapevine’, study mentors,
floor groups & events
• Tumblr site – members’ request – non pro marketing
• Weekly Community Advisor “group” emails
• Smart Phone App – locator, push notifications, team creator,
calendar etc
• Actively using student preferred platforms including SnapChat,
Do……
• Starrez by Starnet – membership management, purchases,
incidents etc
• YouTube instructionals e.g. ResComm elections
Residential & Campus Communities
Race to Reality…….
• Virtual environs used for communication
• Members desired physical spaces and
face to face interactions
• Common Room now critical element
• Loneliness not ameliorated by solely
online contact
• Pastoral support critical service
• Provision of academic resources
Residential & Campus Communities
Gospel According to Nin
“We don’t see things as
they are, we see them as
we are.” Anais Nin
Residential & Campus Communities