Brad DonnellDirector
On Demand Marketing Solutions
This document is the property of Linprint Company. It is provided as a tool to licensed Linprint Company Solution Partners solely for use by
their employees in promoting their business. It may not be used for any other purposes nor delivered to a third party for other
purposes.
2 key business objectives for the marketer are:
• New customer acquisition / existing customer growth
• Quantifying the results and ROI for every campaign
Cross Media Campaigns deliver results for both!
1-800-763-5103
It changed the way buyers buy, and the way sellers sell.
It changed the role of direct mail.
1-800-763-5103
66% of consumers responding to an offline advertisement
visited the web site of the company advertised or a search
engine to learn more, while only 14% called a phone
number from the advertisement, the survey says. ◦ Source: Jupiter ResearchSource: Jupiter Research
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Are you there for them?In a 2006 DMA Survey showed 42% of direct mail customers preferred to respond on line.
The market is changing at record speed and so are we.
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Daily we encounter 2904 media messages…
We may remember 52 of them…
But 4 of them we will positively remember!
How do YOU cut through the noise to engage your customers more effectively?
1-800-763-5103
More personal and relevant communication leveraging multi-media, cross-media communication with prospects!
The results that are being achieved with relevance are outstripping those of traditional static communications by an average of 56% - 275%.56% - 275%.
1-800-763-5103
Postcard & Email Campaign
– Multi-Media
1
Personalized URL response channel
www.JohnSmith.domain.com
2
Personalized Survey Page With
Info Filled In
3
Alerts To Sales
4
Direct Sales Call
5 DatabaseSales & Marketing
Responses Saved in Database
Thank You Email or Letter
Real-time Campaign Dashboard
Ed just visited your ca
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Linprint Company Integrated Marketing Campaign Solution
• Engage respondent with relevant content in direct mail, including a personalized URL
• Capture online response • Continue “personal” conversation online• Generate highly qualified leads
1-800-763-5103
1-800-763-5103
Recipient’s Name Campaign Web Address
Bill Gates BillGates.MyLeadParadise.com
Steve Jobs SteveJobs.MyLeadParadise.com
Michael JordanMichaelJordan.MyLeadParadise.com
• Automatically triggered follow-up email to respondent
• Variable email content determined by web activity• Continued personalized communication solidifies
the relationship
1-800-763-5103
Automated Follow-up to Respondents
• React immediately to leads• Distributed via email or PDA/cell phone• No need for cold-calling
1-800-763-5103
Carolyn Sample just responded to your campaign
Steve Salesperson,
Carolyn Sample just responded to your campaign.
Contact information: 123 Anystreet, USA (555)547-1234
Survey Results: May I call you to discuss? Yes
The odds of contacting a lead if called in 5 minutes versus 30 minutes increase 100 times.
The odds of qualifying a lead if called in 5 minutes versus 30 minutes increase 21 times.
Do you have the ability to reach your customers and prospects in real-time?
Marketing Sherpa and MIT study
• All visits and online activities are tracked• Reports to help “fine tune” your
marketing• Automated data delivery
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Reporting and Analytics
• We capture the 66% of direct mail respondents who prefer to respond online
• Typically we see response rate lift of 2-5X reducing your cost per lead
• Real-time campaign performance measurement and lead distribution improves closure rate
1-800-763-5103
1-800-763-5103
Postcard & Email Campaign
– Multi-Media
1
Personalized URL response channel
www.JohnSmith.domain.com
2
Personalized Survey Page With
Info Filled In
3
Alerts To Sales
4
Direct Sales Call
5 DatabaseSales & Marketing
Responses Saved in Database
Thank You Email or Letter
Real-time Campaign Dashboard
Ed just visited your ca
1-800-763-5103
Linprint Company Integrated Marketing Campaign Solution
1-800-763-5103
One Solution Does It All!
1 Attract 2 Interact
Carolyn Sample just responde
Steve Salesperson,
Carolyn Sample just responded to your campaign.
Contact information: 123 Anystreet, USA (555)547-1234
Survey Results: May I call you to discuss? Yes
3 React
Brad [email protected]
1-800-763-5103
ATTRACT
HAND OFF ATTRACT EXPRESS
