Linprint\'s new Cross Channel Marketing

Brad DonnellDirector

On Demand Marketing Solutions

This document is the property of Linprint Company. It is provided as a tool to licensed Linprint Company Solution Partners solely for use by

their employees in promoting their business. It may not be used for any other purposes nor delivered to a third party for other

purposes.

2 key business objectives for the marketer are:

• New customer acquisition / existing customer growth

• Quantifying the results and ROI for every campaign

Cross Media Campaigns deliver results for both!

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It changed the way buyers buy, and the way sellers sell.

It changed the role of direct mail.

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66% of consumers responding to an offline advertisement

visited the web site of the company advertised or a search

engine to learn more, while only 14% called a phone

number from the advertisement, the survey says. ◦ Source: Jupiter ResearchSource: Jupiter Research

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Are you there for them?In a 2006 DMA Survey showed 42% of direct mail customers preferred to respond on line.

The market is changing at record speed and so are we.

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Daily we encounter 2904 media messages…

We may remember 52 of them…

But 4 of them we will positively remember!

How do YOU cut through the noise to engage your customers more effectively?

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More personal and relevant communication leveraging multi-media, cross-media communication with prospects!

The results that are being achieved with relevance are outstripping those of traditional static communications by an average of 56% - 275%.56% - 275%.

1-800-763-5103

Postcard & Email Campaign

– Multi-Media

1

Personalized URL response channel

www.JohnSmith.domain.com

2

Personalized Survey Page With

Info Filled In

3

Alerts To Sales

4

Direct Sales Call

5 DatabaseSales & Marketing

Responses Saved in Database

Thank You Email or Letter

Real-time Campaign Dashboard

Ed just visited your ca

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Linprint Company Integrated Marketing Campaign Solution

• Engage respondent with relevant content in direct mail, including a personalized URL

• Capture online response • Continue “personal” conversation online• Generate highly qualified leads

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Recipient’s Name Campaign Web Address

Bill Gates BillGates.MyLeadParadise.com

Steve Jobs SteveJobs.MyLeadParadise.com

Michael JordanMichaelJordan.MyLeadParadise.com

• Automatically triggered follow-up email to respondent

• Variable email content determined by web activity• Continued personalized communication solidifies

the relationship

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Automated Follow-up to Respondents

• React immediately to leads• Distributed via email or PDA/cell phone• No need for cold-calling

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Carolyn Sample just responded to your campaign

Steve Salesperson,

Carolyn Sample just responded to your campaign.

Contact information: 123 Anystreet, USA (555)547-1234

Survey Results: May I call you to discuss? Yes

The odds of contacting a lead if called in 5 minutes versus 30 minutes increase 100 times.

The odds of qualifying a lead if called in 5 minutes versus 30 minutes increase 21 times.

Do you have the ability to reach your customers and prospects in real-time?

Marketing Sherpa and MIT study

• All visits and online activities are tracked• Reports to help “fine tune” your

marketing• Automated data delivery

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Reporting and Analytics

• We capture the 66% of direct mail respondents who prefer to respond online

• Typically we see response rate lift of 2-5X reducing your cost per lead

• Real-time campaign performance measurement and lead distribution improves closure rate

1-800-763-5103

1-800-763-5103

Postcard & Email Campaign

– Multi-Media

1

Personalized URL response channel

www.JohnSmith.domain.com

2

Personalized Survey Page With

Info Filled In

3

Alerts To Sales

4

Direct Sales Call

5 DatabaseSales & Marketing

Responses Saved in Database

Thank You Email or Letter

Real-time Campaign Dashboard

Ed just visited your ca

1-800-763-5103

Linprint Company Integrated Marketing Campaign Solution

1-800-763-5103

One Solution Does It All!

1 Attract 2 Interact

Carolyn Sample just responde

Steve Salesperson,

Carolyn Sample just responded to your campaign.

Contact information: 123 Anystreet, USA (555)547-1234

Survey Results: May I call you to discuss? Yes

3 React

Brad [email protected]

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ATTRACT

HAND OFF ATTRACT EXPRESS