LANDING PAGES AND ITS OPTIMIZATION
By Vipul Taneja
For Digital Marketing Summit
Design is not just what it looks like and
feels like. Design is how it works. –
Steve Jobs
BAD DESIGN
ELEMENTS OF LANDING PAGES
• Convincing Sales Copy/Video + Problem
• Solution driven in form of product/service/coaching
• Social proofs/Testimonials = Trust Elements
• Calls to Action = Action/Conversion
• Color Schemes = Beauty/Glamour
Seriously , Avoid Clutter
Focus on Engagement/Value/Need
BUILD
YOUR
ACTION
PLAN
1. RESEARCH/IDENTIFY
2. ANALYSE/ SPLIT TEST
3. TRACK
4. MODIFY
LET’S MAKE IT LOOK/FEEL/WORK BETTER
LET’S OPTIMIZE
1. CLEAR , CLEAN AND EFFECTIVE HEADING
DROPBOX
2. STRONG CALL TO ACTION
CRAZY EGG
3. RELEVANCE
LABNOL
4. SPEED
5. BROWSER/DEVICE OPTIMIZATION
KEEP IT SIMPLE, SILLY
Got Questions??
Shoot them Now !
Vipul TanejaFounder Energizer Media
Entrepreneur
Public Speaker
Travel fanatic
Need to talk ? Do it here ->
@vipultaneja
