LANDING PAGES AND ITS OPTIMIZATION By Vipul Taneja For Digital Marketing Summit
Landing pages and its optimisation
Jan 15, 2015
How would you feel if you have tons of visitors and keywords ranking but traffic doesn't convert? Most people do it wrong, they focus on rankings rather than revenue. This session will walk you through why, what , how for landing pages i.e why is it important , what can be done and how it should be done. Hold your seats, this can change the game entirely ;)
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Transcript
LANDING PAGES AND ITS OPTIMIZATION
By Vipul Taneja
For Digital Marketing Summit
Design is not just what it looks like and
feels like. Design is how it works. –
Steve Jobs
BAD DESIGN
ELEMENTS OF LANDING PAGES
• Convincing Sales Copy/Video + Problem
• Solution driven in form of product/service/coaching
• Social proofs/Testimonials = Trust Elements
• Calls to Action = Action/Conversion
• Color Schemes = Beauty/Glamour
Seriously , Avoid Clutter
Focus on Engagement/Value/Need
BUILD
YOUR
ACTION
PLAN
1. RESEARCH/IDENTIFY
2. ANALYSE/ SPLIT TEST
3. TRACK
4. MODIFY
LET’S MAKE IT LOOK/FEEL/WORK BETTER
LET’S OPTIMIZE
1. CLEAR , CLEAN AND EFFECTIVE HEADING
DROPBOX
2. STRONG CALL TO ACTION
CRAZY EGG
3. RELEVANCE
LABNOL
4. SPEED
5. BROWSER/DEVICE OPTIMIZATION
KEEP IT SIMPLE, SILLY
Got Questions??
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Vipul TanejaFounder Energizer Media
Entrepreneur
Public Speaker
Travel fanatic
Need to talk ? Do it here ->
@vipultaneja
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