Where are your customers coming from?
Which marketing channel is most effectively bringing you paying customers?
Where are you losing prospective customers?
Who are the customers who sign up for a trial but never start paying?
How well are you retaining customers?
![KlientBoost and Kissmetrics Present: PPC Analytics [infographic]](https://static.cupdf.com/doc/110x72/5882ac041a28abd75a8b5365/klientboost-and-kissmetrics-present-ppc-analytics-infographic.jpg)
