Best Practices for Gaining Intelligence on Your Customers in KISSmetrics - Ecommerce

Best Practices for Gaining Intelligence on Your Customers in KISSmetrics - Ecommerce

Lars LofgrenGrowth Manager - August 2013

@larslofgren

I’m going to show you...

How to understand your customers as much as possible without

needing to sink countless hours into analysis.

The Quick Checkup1

Lookup and Discovery2

Monitoring3

The Deep Dive4

We’ll cover...

The Quick Checkup

1

A 30 second check for problems and opportunities

Focus on...

What’s changing? And in what direction is it going?

The Metrics Tab

Number of completed orders1

Conversion rate Visitor -> Purchase2

Average revenue per user3

Revenue4

Newsletter signups5

Number of products added to cart6

Key metrics you should add for ecommerce

The Daily Metrics Email

Where to set up your daily metrics email:

Do your Quick Checkup daily.

Either log in to review your metrics or use the Daily Metrics email.

Lookup and Discovery

2

Review main reports and answer critical questions

Segment Revenue Report1

Funnels2

People Search3

Cohorts4

4 ways to look up your data

1. Segment your revenue report

You’ll get data like this:

First ever referrer1

Product categories2

Search terms and campaigns 3

Business type, industry, or demographics

4

Key properties to segment revenue by:

2. Your main funnel

Establish your own baseline1

Look for bottlenecks2

Test changes on entire funnel3

Quality in = quality out4

Best practices for funnels

3. People searches help you understand users

View timelines of individual users

4. Use cohorts to track acquisition

And repeat purchases by product category

Do a Lookup and Discovery Weekly

Once a week, review who your customers are, where they come

from, and answer critical questions.

Monitoring

3

Keep an eye on data as it happens

KISSmetrics Live

Keeping an eye on a launch1

Making sure critical functions work2

Debugging data implementation3

Perfect for...

Monitor your data in the background.

Many of our customers set up a dedicated monitor for KISSmetrics

Live.

The Deep Dive

4

Time to slice and dice

The Power Report

Compare impact of features on purchases...

Build segments within segments

Build tiered segments1

Unlimited columns of your metrics2

Apply filters to each metric 3

Flexibility of MySQL queries without code

4

You can...

Who gets access to the Power Report?

You need to be on one of our Professional plans.

Do a Deep Dive monthly

Once a month, slice and dice your data to answer every question that

came up.

I have 4 action steps for you

Daily = Quick Checkup1

Weekly = Lookup and Discovery2

Monthly = Deep Dive3

Show your Live tab on a monitor4

Action Steps to Become Data Driven

Q&A Time!Lars Lofgren

[email protected]@larslofgren