A Citizen’s initiative
The “Lissabon” agenda
• Outline of the Home lab• Outline of the Home lab • Discover the (broadband) needs of the
citizen• Integration of broadband services• Integration of broadband services• New Ecosystem: quality of life
- Our Net - Our Wellbeing
Problems facing todays society
• Problems facing todays society (and Nuenen)Problems facing todays society (and Nuenen)– Aging population– Concentration of aging population– Need for Care, Security,Entertainment, Comfort,
CommunicationEnvironmentral problems– Environmentral problems
– Changing economic structure– Upcoming new economiesp g– Misunderstanding between people, races and religions– People: fearing the future
Ons Net Nuenen (Ftth)
• 8500 homes connected to fiber (copper and coax)– Highest Ftth density in the world– 90% Take-up rate for fiber– Each home 2 fibers (point to point)Each home 2 fibers (point to point)– 150 kilometer of trenches, 3000 km of fiber (6 months)– 100 mbits/sec symmetrical
• All schools, churches, general practitioners, town halls, sports clubs, home care institutes, hospitals, houses for elderly and disabled. The connected community.
• Owned (95%) by Cooperative Ons Net (Our Net)• Ruled by democratic principles
Population Nuenen
• 25 000 inhabitants25,000 inhabitants• Concentration of elderly• High average income and education• Eagerly receptive to new technologies• Eagerly receptive to new technologies• Involved in local societies and
organisations• Direct communications and feedbackDirect communications and feedback
7 Succespillars
• 1. “Us” feeling• 2. Businesscase• 3 Triple Play• 3. Triple-Play• 4. Communication• 5. Local Services (Our-Wellbeing)
6 R li bl N t k• 6. Reliable Network• 7. Customercare
CthG/Businessmodel• New Business Model: The Close the Gap-model• The Local Telecommunication Cooperation: a Cooperative• Financed by the Members (prefinanced by investors &
subvention)• Democratic Principle:• Delivers benefits for its members• Owned and controlled by its members• Customer- and Community-generated broadband-servicesCus o e a d Co u y ge e a ed b oadba d se v ces• Long term return on investment• Not for profit (Utility)• Citizen Participation leads to High Level of Penetration (80%)• Citizen Participation leads to High Level of Penetration (80%)
Our Wellbeing
• User feedback committee• Meeting and practical demonstration
facilities• Support from the Ons Net Cooperative• Support from local regional and national• Support from local, regional and national
authoritiesS i l i f d l i b db d• Special entity for developing broadband services: Ons Welzijn (Our Wellbeing)
Discover the needs of citizens
• Start with: user feedback committee• Start with: user feedback committee• Organise workshops with citizens groups:
i ll ld lespecially elderly• Communicate on street and area level• Give citizens the lead in this process• Create an “us” feeling• Enable unity within the community
Workshops• Workshops• Citizens (Elderly) leadingCitizens (Elderly) leading• Integration of services, hardware & software
– Homecarei– Home-entertainment
– Home-monitoring– Comfort
• Chain-innovation vs Productinnovation• Listing and rating wishes
A ki i d t C k thi f• Asking industry: Can you make this for us• Offering testsites
Where is the Innovation???
Suppliers The Firm Channel
Sheet:(Prahalad)( )
The Basic Transformation inThe Basic Transformation inNuenen
Suppliers The Firm Channel
U it d
CloseThe
Value
United
Consumers:
DesigningTheGap chain Designing
Products &
servicesservices
Sheet:Prahalad
Our Net and Our Wellbeing
• A new ecosystemy• Brings prosperity to the individual and
his societyhis society• Based on broadband and new technologies• Designed by and for the local community• Industry invited to participatey p p
- Deliver products and services
Lessons learned Nuenen
• Innovation= marketdisruptionKPN d UPC l 97% k h i 6• KPN and UPC lost 97% marketshare in 6 monthsI i i k B db d• In most competitive market Broadband
• Pricing of triple play is not the issue• Citizens sign in for “quality of life
services”.– Home-entertainment, Home-care, Home
monitoring, Comfortable lifestyle
Questions
• Where takes innovation (telecom& i ) l ?services) place?
– Incumbents, newcomers, government, citizens
• Is the operator considert asthe (most)important National Development Agency ?
• Should governments avoid or stimulate gmarketdisruptions in telecom ??
Home lab NuenenHome lab Nuenen
Integrating Infra Services HardwareIntegrating Infra, Services, Hardware
A new ecosystemA new ecosystem
Designed by the CitizensDesigned by the Citizens
Home entertainment, Home monitoring, Home care and Comfort
Real Life Home Lab NuenenReal Life Home Lab Nuenen
Home lab users
• Banks • Health insurance • Universities• Industry
companies• Telecoms
• Hospitals• Housing co
• Publishers• Elderlyous g co
operations• Local, regional and
• Elderly organisations Ch h, g
national authorities • Churches
Nuenen; Real life Homelab for Broadband services;Broadband services;
O N t/OOur Net/Our Wellbeing
l h lwww.closethegap.nl
Contact details
K R k @ l th l• Kees Rovers [email protected]