Kees Rovers

A Citizen’s initiative

The “Lissabon” agenda

• Outline of the Home lab• Outline of the Home lab • Discover the (broadband) needs of the

citizen• Integration of broadband services• Integration of broadband services• New Ecosystem: quality of life

- Our Net - Our Wellbeing

Problems facing todays society

• Problems facing todays society (and Nuenen)Problems facing todays society (and Nuenen)– Aging population– Concentration of aging population– Need for Care, Security,Entertainment, Comfort,

CommunicationEnvironmentral problems– Environmentral problems

– Changing economic structure– Upcoming new economiesp g– Misunderstanding between people, races and religions– People: fearing the future

Ons Net Nuenen (Ftth)

• 8500 homes connected to fiber (copper and coax)– Highest Ftth density in the world– 90% Take-up rate for fiber– Each home 2 fibers (point to point)Each home 2 fibers (point to point)– 150 kilometer of trenches, 3000 km of fiber (6 months)– 100 mbits/sec symmetrical

• All schools, churches, general practitioners, town halls, sports clubs, home care institutes, hospitals, houses for elderly and disabled. The connected community.

• Owned (95%) by Cooperative Ons Net (Our Net)• Ruled by democratic principles

Population Nuenen

• 25 000 inhabitants25,000 inhabitants• Concentration of elderly• High average income and education• Eagerly receptive to new technologies• Eagerly receptive to new technologies• Involved in local societies and

organisations• Direct communications and feedbackDirect communications and feedback

7 Succespillars

• 1. “Us” feeling• 2. Businesscase• 3 Triple Play• 3. Triple-Play• 4. Communication• 5. Local Services (Our-Wellbeing)

6 R li bl N t k• 6. Reliable Network• 7. Customercare

CthG/Businessmodel• New Business Model: The Close the Gap-model• The Local Telecommunication Cooperation: a Cooperative• Financed by the Members (prefinanced by investors &

subvention)• Democratic Principle:• Delivers benefits for its members• Owned and controlled by its members• Customer- and Community-generated broadband-servicesCus o e a d Co u y ge e a ed b oadba d se v ces• Long term return on investment• Not for profit (Utility)• Citizen Participation leads to High Level of Penetration (80%)• Citizen Participation leads to High Level of Penetration (80%)

Our Wellbeing

• User feedback committee• Meeting and practical demonstration

facilities• Support from the Ons Net Cooperative• Support from local regional and national• Support from local, regional and national

authoritiesS i l i f d l i b db d• Special entity for developing broadband services: Ons Welzijn (Our Wellbeing)

Discover the needs of citizens

• Start with: user feedback committee• Start with: user feedback committee• Organise workshops with citizens groups:

i ll ld lespecially elderly• Communicate on street and area level• Give citizens the lead in this process• Create an “us” feeling• Enable unity within the community

Workshops• Workshops• Citizens (Elderly) leadingCitizens (Elderly) leading• Integration of services, hardware & software

– Homecarei– Home-entertainment

– Home-monitoring– Comfort

• Chain-innovation vs Productinnovation• Listing and rating wishes

A ki i d t C k thi f• Asking industry: Can you make this for us• Offering testsites

Where is the Innovation???

Suppliers The Firm Channel

Sheet:(Prahalad)( )

The Basic Transformation inThe Basic Transformation inNuenen

Suppliers The Firm Channel

U it d

CloseThe

Value

United

Consumers:

DesigningTheGap chain Designing

Products &

servicesservices

Sheet:Prahalad

Our Net and Our Wellbeing

• A new ecosystemy• Brings prosperity to the individual and

his societyhis society• Based on broadband and new technologies• Designed by and for the local community• Industry invited to participatey p p

- Deliver products and services

Lessons learned Nuenen

• Innovation= marketdisruptionKPN d UPC l 97% k h i 6• KPN and UPC lost 97% marketshare in 6 monthsI i i k B db d• In most competitive market Broadband

• Pricing of triple play is not the issue• Citizens sign in for “quality of life

services”.– Home-entertainment, Home-care, Home

monitoring, Comfortable lifestyle

Questions

• Where takes innovation (telecom& i ) l ?services) place?

– Incumbents, newcomers, government, citizens

• Is the operator considert asthe (most)important National Development Agency ?

• Should governments avoid or stimulate gmarketdisruptions in telecom ??

Home lab NuenenHome lab Nuenen

Integrating Infra Services HardwareIntegrating Infra, Services, Hardware

A new ecosystemA new ecosystem

Designed by the CitizensDesigned by the Citizens

Home entertainment, Home monitoring, Home care and Comfort

Real Life Home Lab NuenenReal Life Home Lab Nuenen

Home lab users

• Banks • Health insurance • Universities• Industry

companies• Telecoms

• Hospitals• Housing co

• Publishers• Elderlyous g co

operations• Local, regional and

• Elderly organisations Ch h, g

national authorities • Churches

Nuenen; Real life Homelab for Broadband services;Broadband services;

O N t/OOur Net/Our Wellbeing

l h lwww.closethegap.nl

Contact details

K R k @ l th l• Kees Rovers [email protected]