1. 1 0 W A Y S T O G E T G R E A T C O N T E N T I D E A S F R
O M Y O U R M A R K E T I N G C L I E N T J U D A H B L U M E N T H
A L
2. A S A M A R K E T I N G A N D S E O E X P E R T , J U D A H
B L U M E N T H A L D O E S N T L A C K S T R A T E G I E S O R T A
C T I C S T O T A K E A M A R K E T I N G C A M P A I G N F R O M S
O U P T O N U T S . T H E C H A L L E N G E I N T H I S A R E N A S
O M E T I M E S C A N C O M E F R O M D E V E L O P I N G C O N T E
N T F O R T H E C A M P A I G N S . H O W E V E R , I T D O E S N T
H A V E T O B E Y O U R B I G G E S T S T U M B L I N G B L O G . H
E R E A R E 1 0 F O O L P R O O F W A Y S T O U S E Y O U R C L I E
N T T O G E T C R E A T E C O N T E N T I D E A S F O R Y O U R N E
X T S E O C A M P A I G N . A B O U T J U D A H B L U M E N T H A
L
3. 1 . W H E R E A R E Y O U H E A D I N G ? Most people who
own a company realize the task of building a company is challenging
and unpredictable. However, many entrepreneurs and business owners
are still dreaming big and setting goals. Talk to your client about
ambitions for his company. What are your clients goals and what are
they are focused on? Should your new content encourage an increase
traffic, action, build authority, stimulate sales, increase brand
awareness, or attract a new audience?
4. 2 . W H Y D O T H E Y A C T U A L L Y D O W H A T Y O U D O
? Whenever possible, try to establish a deep connection with your
client on an emotional level. What motivates them to run their
business everyday? You should discover the passion that informs
daily actions of your client. This will enable you to decide what
type of values you should express through your content.
5. 3 . W H O W I L L I B E W R I T I N G F O R ? Your creative
process should be influenced by the demands, needs, and
expectations of your audience. Who is interested in what you have
to say?
6. 4 . G E T A C U S T O M E R P R O F I L E Who are you trying
to start a meaningful conversation with Gen Xers, Boomers, echo
boomers, or with the iGeneration? Before putting pen to paper you
should know your target customers.
7. 5 . G E T P R O D U C T O R S E R V I C E S P E C I F I C S
How does your clients product make a difference in ones life?
8. 6 . I D E N T I F Y C U S T O M E R P A I N P O I N T S What
are the most common concerns that customers have after buying your
clients product?
9. 7 . C A N Y O U P R O V I D E A C C E S S T O S U P P O R T
C A L L S , T E S T I M O N I A L S , A N D S E R V I C E O R P R O
D U C T R E V I E W S ? Testimonials, support calls and product
reviews are not often used by content marketers who are striving to
connect concepts.
10. 8 . W H O A R E Y O U R M A I N C O M P E T I T O R S ( A N
D W H Y S H O U L D T H E Y B E A F R A I D O F Y O U ? ) The
competition is fierce and by understanding the relationship between
your client and his competitors.
11. 9 . W H A T D O Y O U W A N T Y O U R C O N T E N T T O L O
O K A N D S O U N D L I K E ? Its not always easy to get and stay
on the same page with the people whose need your copywriting
skills. But making them engaging and relevant in the eyes of
potential buyers is a completely different story.
12. 1 0 . C A N Y O U U S E F I V E D E S C R I P T I V E W O R
D S T O D E F I N E T H E V A L U E S Y O U W A N T T O C O M M U N
I C A T E A B O U T Y O U R C O M P A N Y ? This is a fun exercise
you should try towards the end of your interview.