The 7 Rules of Facebook Marketing
www.seamlesssocial.com© Seamless Social
Complex products: generating leads
& revenues
Innovation in Marketing EffectivenessJM Bonthous
Jean-Marie (“JM”)Bonthous, PhDCEO
Keywords
Prospect & customer opportunity identification
Content marketing Lead generation
Inbound marketingMarketing automation
Social marketing for events
[email protected] @seamlessocial
www.seamlesssocial.com Your Custom, instant, Market Intelligence App
MyChannl
Innovation in Marketing Effectiveness
1Facebook
optimization
New buyers
• Want to buy on their terms• 75% online before contact you • Shrinking role of sales• Want to find you• Buying process not linear• Longer cycles, more people • More people involved• Look for resources + thought leadership• Know a lot• Want stories, examples, solutions• Buy education, relationship, trust
© Seamless Social
1Facebook
optimization
Integratedmarketing
© Seamless Social
Marketing automation
Inboundmarketing
Outbound marketing
Corporate communications
1Facebook
optimization
Inbound:get found,
convert
• Generate traffic• Generate leads• Convert online leads to sales• Measure & analyze
• Migration from search to social• Web presence, assets• Valuable content to educate, engage Stories, examples, solutions, spreadable• Engage influencers• Usher through the funnel, manage conversions
© Seamless Social
1Facebook
optimization
Inbound:get found,
convert
+ Reaches people early+ Informs, educates, influences+ Gives voice to customers+ Generates leads+ Builds assets, relationships, trust
- Casts wide net, little targeting- Low leads, don’t reach decision-makers- Ambient noise, time insensitive- Does not push- Content hog- Inbound-deaf communities- Automation required
© Seamless Social
1Facebook
optimization
Outbound= pay for
leads
• Tradeshows, conferences, advertising, PPC, direct mail, telemarketing, cold calls
+ Targeting+ Personal touch: one-on-one+ Raises brand awareness+ Complements inbound
- Disruptive: gets turned off- Expensive- Hard to measure results
© Seamless Social
1Facebook
optimization
Corporatecoms.
• Branding, PR, public affairs, investorRelations, community relations,environmental communications
• Analyst reports, product launches, media releases. • Programs to retain & up sell customers
© Seamless Social
Get recognized
Corporatecoms.
+ Consistent brand+ Consistent set of messages+ Makes brand recognizable, trusted+ Helps brand stand out+ Is amplified by inbound marketing
- Cynicism of buyers
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Get recognized
Marketing automation
• Automates demand-gen processes• Shorter sales cycle• Demographic, firmographic, behavioral• Focus on most promising leads• Track, score, nurture leads 24/7• Gauges interest of each visitor• Sends right content at right time• Repetitive tasks automated• Amazing analytics
© Seamless Social
Inbound:get found,
convert
© Seamless Social
All-in-oneSEO
Marketing automation
Marketing analytics
Email & lead
nurturing
Landing pagesSocial
mediasharing
Contentcreation
Goals + metrics
• Revenue + brand goals
• Revenue performance metrics• Marketing performance metrics
• Program metrics: email, webinar, social media, website, blog, ads, direct mail…
© Seamless Social
Contact us for a free
consultation
Keywords
Prospect & customer opportunity identification
Content marketing Lead generation
Inbound marketingMarketing automation
Social marketing for events
[email protected] @seamlessocial
www.seamlesssocial.com
Contact usfor a free
consultation
© Seamless Social
Innovation in Marketing Effectiveness
Your Custom, instant, Market Intelligence App
MyChannl