We Are Social's Old Navy: Influencing on Vine

Old Navy: Influencing on Vine

Flip flops. Not very sexy, right?

But Old Navy wanted its annual flip flop sale to be cool, creative and fun,

Reaching a younger audience

It decided that it was time to show its sense of humor, with a campaign that utilized

the most hilarious online comedy influencers around

Our dream team:

They had the right brand synergy, appeal and reach

David Lopez Location: Oceanside, CA

Followers: 3.2 MM

Sara Hopkins Location: Wilmington, NC

Followers: 294K+

Jessica Hansen Location: TX

Followers: 374K+

We worked with each influencer to create three original Vines,

which went live just before the annual sale

Each influencer followed up with content to drive awareness, focused around the product

In the days leading up to the sale, a new Vine was published each day, leveraging our

influencers’ credibility and driving engagement

The Vines were shared to Twitter, spreading reach even further

We saw an overwhelmingly positive response

The Vines received 670,000+ impressions on Twitter, and Old Navy picked up

2,100+ new Vine followers

In three days, we saw over 60,000 total engagements.… at a total cost of just $0.49 each.

Exceeding our original goal by 213%!

That’s what we call sexy