Interactive Cities
Prof. Dr. Jeffrey Huang ([email protected])
Urban Design and Development Session
CUD Global Conference Amsterdam
The effects of digitalization on public spheres and sustainable communities
$ 1.07
$ 0.68
$ 0.35
$ 0.27
$ 0.01
teller check phone atm internet
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$ $
new york citythen, federal savings and loannow: love, a pharmacy
savannah, georgiathen, hibernia banknow: chamber of commerce
seattlethen, seattle trust buildingnow: jacuzzi/health club
houstonthen, citizens banknow: prague, a nightclub
learn | classroom � e-learning environment
work | workplace � virtual office
shop | physical retail store � e-commerce
pray | church � online religious community
play | playground � game environment
exhibit | museum � digital gallery
punish | prison � electronic surveillance
judge | court house � virtual juries
DYING SPECIES
Texte
Mega Fulfillment CenterExample: Amazon
-9 distribution centers serving 26 cities-Capacity to fill 80,000 orders a day-836,000 sqft in Fernley, NV-Stocks in rotating carousel systems.-150,000 SKU (=54 supermarkets)-1500 employees (1/4 of 54 supermarkets)
Google Data Center, Groningen NL Leased Building of 24’000 m2 with three ventilation cooler, three nitrogen tanks and three power generators outside of Groningen
Yahoo StoreNew York
m*zoneSeoul
Nespresso clubs
Shops, loungesLifestyle experienceGlamorous advertising by Georges Clooney2.2 millions of members (2005)1.7 billions de capsules sold (2005)35% of sales on internet
learn | classroom �� e-learning environment
work | workplace �� virtual office
shop | physical retail store �� e-commerce
pray | church �� online religious community
play | playground �� game environment
exhibit | museum �� digital gallery
punish | prison �� electronic surveillance
judge | court house �� virtual juries
p v
AnytimeAnyplaceAccess to remote expertsConfigurable environmentsLearning about user preferenceTimezone leverageSocial Networks (Facebook, etc)
Face to face Social interactionWork gratificationTrustTangible experienceSense of place
Goal 1: Provide consistent experience across physical and virtual channelsGoal 2: Build strong user communities with physical and virtual architectures
Bank of the FutureLausanne, Geneva, Basel, Switzerland
?
attract customers identify needs inform customers obtain order deliver manage customer
Provide banner ads
Open physical storefront at strategic locations
Provide ads
Register with searchagents
Provide browsing tools
Ask customer
identify needs throughpreference learning
identify needs throughcollaborative filtering
Offer advice viasalesperson
Provide safe room
Supply multimediainformation
Post third partyopinions
Create social experience
Obtain order at cashier
obtain order by telephone
obtain order by fax
deliver by mail
deliver by fedex
deliver personally
make to delivery
Make refunds ifnecessary
Enable exchanges
Provide warranty services
Allow send back
Provide 360 feedback
sell banking service
Run specia promotions
Co-sponsor sports
List company on yellowpages
Create needs bycreating experience
Create social experiences
Offer comparisonagents
Create chat rooms
Create virtual simulation
Aggregate delivery
Mine user data
Provide additional services
Reward frequent
Allow for instantPick-up in store
Deliver to strategicLocations (gasstation)
List website on portalsites
Observe customer
Provide one-clickCheck-out
allow for credit cardpayment
Receive e-cash
(e.g. kozmo)
courses, cleaning, etc
customers
Virtual community
PHYSICAL
VIRTUAL
How to integrate ICT into public spaces in the city to foster sustainable communities?
Passive consumer
Empowered urbanite
co-creation
co-design
do-it-yourself
self-service
?
Listening Walls Carpenter Center, Cambridge, USA
“interactive wallpaper”
Pieces of you (snippets of your conversation) become part of the listening wall
Giving consent – do you want to be part of the wall?
Swisshouse, 2000-2010Physical/Virtual Consulate for Switzerland
Reverse brain drain:22 nodes around the world
Plug-and-play interfaces
High resolution glass
Physical installation
Media, not physical walls, define the spaces
Zurich MEZ 18.30 (Business Dinner) Boston EST 12.30 (Business Lunch)
Typical scenario
Virtual cocktail with Switzerland
RFID reader registering physical visitors
Expats community in action
virtualization of urban life inevitable
challenge: convergence of physical/virtual space
public space: beyond media façades and surveillance cams to empowering the citizen
social, interactive, tactile dimension of ICT
sustainable communities
Interactive Cities
Prof. Dr. Jeffrey Huang ([email protected])
Urban Design and Development Session
CUD Global Conference Amsterdam
The effects of digitalization on public spheres and sustainable communities
Interactive CitiesJeffrey Huang ([email protected])