Dachis GroupSocial Media Influence 6/22/10 London
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Puppy.
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Dachis Group | Social Media Influence 2010
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® 2010 Dachis Group. All Rights Reserved
Dachis Group | Social Media Influence 2010
Social BusinessHuge Opportunities, Enormous Challenges
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• Inescapable trends in society, the workplace and technology
• Inherent tension between the past and future
• Shift is happening across all facets of business. This is not about media or marketing
• Fundamental change required in systems, process and culture
• Every single company will undergo some form of transformation to accommodate
• Companies that donʼt embrace change and adapt are at a severe competitive disadvantage
• New distributed, collaborative, and agile organizations will be able to surpass current barriers to growth in order to create new value
® 2010 Dachis Group. All Rights Reserved
Dachis Group | Social Media Influence 2010
While the shape of the business world has changed...
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® 2010 Dachis Group. All Rights Reserved
Dachis Group | Social Media Influence 2010
Most Business Technology Systems, Business Process, and Business Cultures have not yet adapted...
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® 2010 Dachis Group. All Rights Reserved
Dachis Group | Social Media Influence 2010
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Weʼre moving beyond the industrial economyʼs limits. We live in a networked economy. We need a network centric organizational model to realize its potential.
dachisgroup.com
® 2010 Dachis Group. All Rights Reserved
Dachis Group | Social Media Influence 2010
Social Business
All of the web is becoming socialAll business is done on the webAll business will be Social Business
Beyond influence and media, the real opportunities lie in creating a more connected, collaborative, dynamic and connected business.
Social Business
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® 2010 Dachis Group. All Rights Reserved
Dachis Group | Social Media Influence 2010
All of the web is becoming socialThe media communications landscape has shifted
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Connect, Share, Participate and Engage
Data
Individuals
ConnectionsUser ProfilesPhotosVideoBloggingLocationStatus
Social Graph
® 2010 Dachis Group. All Rights Reserved
Dachis Group | Social Media Influence 2010
All business is increasingly done on the web-The business landscape is shifting too
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Connect, Collaborate, Engage and Transact
Suppliers Employees Customers
Data Data
EcommerceCollaborationMarketplacesAdvertisingEDITransactionsERPKnowledge Mgmt.Human ResourcesTravelShippingLogistics
Business Graph
® 2010 Dachis Group. All Rights Reserved
Dachis Group | Social Media Influence 2010
All business is Social Business
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Suppliers Employees Customers
IndividualsIndividualsIndividuals
Social Graph Business Graph+
Social Business Graph
SSC SCRME2.0 SMM
Connect, Collaborate, Engage and Transact
Connect, Share,
Participate and Engage
® 2010 Dachis Group. All Rights Reserved
Dachis Group | Social Media Influence 2010
Modes of Social Business
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SynthesizeAnalyze
Strategic
AggregateIntegrate
Operationalize
EnableInterruptConnectListenEngageParticipateInfluenceCollaborate
Adoption
Adoption
Operationalize
Strategic
+
+
+Adoption
Operationalize
Adoption
® 2010 Dachis Group. All Rights Reserved
Dachis Group | Social Media Influence 2010
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The Social Business Where are opportunities? Strategy and Execution
E 2.0
Enterprise 2.0
• Collaboration• Micro-blogging• Knowledge Mgmt• BPM• Expert Discovery
Social Supply Chain
SSC
• Community Mgmt• On-boarding• Compliance• Collaborative SCEM• SC Social Networking• Marketplaces
SMM
Social Media Marketing
• Twitter Campaign• Affinity Communities• Facebook Fan-page• Blogger Outreach• Social Coupon• Ratings and Reviews
SCRM
Social CRM
• Listening• Customer Support• Communities• Network CSR
Corporate Leadership, Management and
Workforce
Partners & Suppliers
Customers
® 2010 Dachis Group. All Rights Reserved
Dachis Group | Social Media Influence 2010
Social Business
All of the web is becoming socialAll business is done on the webAll business will be Social Business
Beyond influence and media, the real opportunities lie in creating a more connected, collaborative, dynamic and connected business.
Social Business
14
® 2010 Dachis Group. Confidential and Proprietary
Thanks.
@jeffdachis
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Dachis GroupSocial Media Influence
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