#sbd Social Business Design Peter Kim Managing Director, North America @peterkim March 15, 2010 Kate Niederhoffer Principal @katenieder * Excerpted version for distribution. The original file was over 50 MB.
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#sbd
Social Business DesignPeter KimManaging Director, North America@peterkim
March 15, 2010
Kate NiederhofferPrincipal@katenieder
* Excerpted version for distribution. The original file was over 50 MB.
® 2010 Dachis Group. Confidential and Proprietary
Social Business Design | March 15, 2010
#sbd
About Dachis Group• Founded in 2008• Located in Austin, London, and Sydney• Deliver research, strategy, and implementation
Intuit: TurboTax Forbes, Inc.Southern Company
The Estee Lauder Companies Coca-Cola Yum! Brands
® 2010 Dachis Group. Confidential and Proprietary #sbd
How did we get here?
® 2010 Dachis Group. Confidential and Proprietary
Social Business Design | March 15, 2010
#sbd
Do you remember the first time you...• Commented on a blog post...and someone
responded?• Got a friend request on Facebook from a childhood
friend?• Were followed on Twitter by an “internet
celebrity”?
® 2010 Dachis Group. Confidential and Proprietary
Social Business Design | March 15, 2010
#sbd
Back to the participation economy...
social media takes us back to the participation economy that existed before the industrial revolution
® 2010 Dachis Group. Confidential and Proprietary
Social Business Design | March 15, 2010
#sbd
...and participation is growing
2009
2008
2007
0% 45% 90%
56%
75%
82%
US Adults Active in Social Media
Source: Forrester Research
® 2010 Dachis Group. Confidential and Proprietary #sbd
But not so fast...
® 2010 Dachis Group. Confidential and Proprietary
Social Business Design | March 15, 2010
#sbd
Issues businesses face today• Proliferation of choice• Unidirectional communication• Filter failure• Human nature• Scalability
® 2010 Dachis Group. Confidential and Proprietary #sbd
Itʼs time for social business
® 2010 Dachis Group. Confidential and Proprietary
Social Business Design | March 15, 2010
#sbd
® 2010 Dachis Group. Confidential and Proprietary #sbd
Social business design
® 2010 Dachis Group. Confidential and Proprietary
Social Business Design | March 15, 2010
#sbd
Connections CultureCommunication Content
® 2010 Dachis Group. Confidential and Proprietary
Social Business Design | March 15, 2010
#sbd
Connections
• To whom are you connected and how?
® 2010 Dachis Group. Confidential and Proprietary
Social Business Design | March 15, 2010
#sbd
Are you siloed or networked?
Source: twiangulate.com
® 2010 Dachis Group. Confidential and Proprietary
Social Business Design | March 15, 2010
#sbd
Culture
• Do you have a social calibration?
® 2010 Dachis Group. Confidential and Proprietary
Social Business Design | March 15, 2010
#sbd
How will you govern?
Source: Ambidanze on Flickr
® 2010 Dachis Group. Confidential and Proprietary
Social Business Design | March 15, 2010
#sbd
Communication
• Are you creating signal or noise?
® 2010 Dachis Group. Confidential and Proprietary
Social Business Design | March 15, 2010
#sbd
Does communication flow freely?
® 2010 Dachis Group. Confidential and Proprietary
Social Business Design | March 15, 2010
#sbd
Content
• How can you measure for meaning?
® 2010 Dachis Group. Confidential and Proprietary
Social Business Design | March 15, 2010
#sbd
Are you measuring what matters?
® 2010 Dachis Group. Confidential and Proprietary #sbd
What it means for you
® 2010 Dachis Group. Confidential and Proprietary
Social Business Design | March 15, 2010
#sbd
Are you ready for social business?• Business goals: not how, but why social?• Listening landscape: mass + social• Competitive assessment• Organization, i.e. “who owns social”• Decision rights and workflow• Measurement and metrics• Technology: owned and leased
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