Why Blog?

Tom Raftery

Blog: www.tomrafteryit.netPodcast: www.podleaders.com

Email: [email protected]

Tom Raftery

Who are you?

Perception

Reality

PR

SEO

AuthorityMarket Research

Networking

Conversations

Humanise

Standard

Standard

Standard

Politicians

Politicians

Politicians

Politicians

Politicians

Two way medium

Consume

Consume

Publish

Internal (Transparency)

Internal (Authority)

Internal (Networking)

Internal (Communications)

Internal (Dip a toe)

Internal (Result!)

External (Internal+)

External (Market Research)

External (Humanise)

External (PR)

External (SEO)

External (Feedback)

External (Negative Feedback)

External (Negative Feedback)

External (Result!)

Conclusion

Radical Transparency

• “There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone”The Cluetrain Manifesto

Thanks

Tom Raftery

Blog: www.tomrafteryit.netPodcast: www.podleaders.com

Email: [email protected]