Why Blog? Tom Raftery Blog: www.tomrafteryit.net Podcast: www.podleaders.com Email: [email protected]
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Why Blog?
Tom Raftery
Blog: www.tomrafteryit.netPodcast: www.podleaders.com
Email: [email protected]
Tom Raftery
Who are you?
Perception
Reality
PR
SEO
AuthorityMarket Research
Networking
Conversations
Humanise
Standard
Standard
Standard
Politicians
Politicians
Politicians
Politicians
Politicians
Two way medium
Consume
Consume
Publish
Internal (Transparency)
Internal (Authority)
Internal (Networking)
Internal (Communications)
Internal (Dip a toe)
Internal (Result!)
External (Internal+)
External (Market Research)
External (Humanise)
External (PR)
External (SEO)
External (Feedback)
External (Negative Feedback)
External (Negative Feedback)
External (Result!)
Conclusion
Radical Transparency
• “There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone”The Cluetrain Manifesto
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