Open Source Marketingin Hong Kong and Asia
Sammy Fung
sammy.hk
ITFest 2014 – Seminiar of Free and Open Source in Hong Kong 2014/4/12
Sammy Fung
● Software Developer – use and develop open source software.
– Perl → PHP → Python.
– own a startup of web and mobile technology.
Sammy Fung
● 15+ years in Open Source Communities.– started Linux User Group and few IT Communities
since 1997.– organize and attend Open Source / Web / Mobile
Conferences and Communities in Asia.
Agenda
● Open Source Marketing in Hong Kong and Asia.– Execution
● Communities● Events
Everything is Marketing
1st Linux User Group meetup (1997)
1st Linux Exhibition Booth (1998)
1st Linux Seminiar (1999)
IEEE HK Linux Seminiar (1999)
Linux Talk (1999)
LinuxWorld Hong Kong (2000)
LinuxWorld Hong Kong (2000)
Linux Talk (2001)
LUG Booth at HK IT Expo (2001)
Linux Cafe (2001)
Linux Talk (2003)
Embedded Linux Seminiar (2004)
Linux Expo (2004)
Samba & Open Source (2004)
Firefox 1.0 Launch Event (2004)
Samba (2006)
Chinese FreeFont Seminiar (2007)
Free Software (2007)
Open Source (2007)
SVK Version Control (2007)
Maemo & MeeGo (2010)
Firefox 3 Launch Party (2008)
Software Freedom Day 2009
COSCUP 2011
GNOME 2012 Hong Kong
COSCUP 2012
MozCamp Asia 2012
GNOME Asia Summit 2013
COSCUP 2013
COSCUP 2013
COSCUP 2013
COSCUP 2013
COSCUP 2013
Malaysia Open Source Conf 2013
PyCON APAC 2013
Mozilla Summit 2013
Mozilla Summit 2013
Mozilla Summit 2013
HK Open Source Conference 2013
Everything is Marketing
Marketing Strategy
● Corporations– Big Vendors
– Startups
● Communites– People
– Projects
– Events
– Social Network
● Competitors
Marketing Plan
● Presentating Our Upcoming Plans in HK / Asia.● Listening to Vendors / Sponsors.● Understanding Product and Service.● Defining Marketing Plan.● Executing Marketing Plan.● Review.
Marketing Elements
● Tasks● Milestones● Budget● Team● Benchmarks
Marketing Execution
● Branding● Who● Media Relations● Social Media● Target Audience
HKOSC Branding
● Media Partners● Supporting Organizations● Social Network.● Hong Kong, Taiwan, China, Asia, Global.● Oversea Speakers in 2014 = 20.
– 2013 = 5.
● Participants in 2014 = 250.– 2013 = 150.
HKOSC Marketing
● Tracks:– Developer and DBA
– Workshop
– Mozilla
● Competition.● Exhibition.● Lucky Draw.● Corporation with WIDS.
HK Open Source Conference 2014
HK Open Source Conference 2014
HK Open Source Conference 2014
HK Open Source Conference 2014
HK Open Source Conference 2014
HK Open Source 2014
HK Open Source Conference 2014
HK Open Source Conference 2014
HK Open Source Conference 2014
HK Open Source Conference 2014
HK Open Source Conference 2014
HK Open Source Conference 2014
HK Open Source Conference 2014
