Introduction toGrowth Hacking
+ Networking
Growth Hacking Barcelona Meetup21.10.2013
Radek Grabarek
Radek Grabarek
Senior editor at Softonic4 years in BarcelonaFrom Warsaw, PolandGeek, startup & mobile app enthusiast
@radekgfacebook.com/radekg
What is Growth Hacking?
Simple definition:
“Growth hacking is a set of tactics and best practices for dealing with the problem of user growth”
Mattan Griffel - growhack.com
Growth Hacking
3 keythings about
1) Intersection
Growth hacking is an intersection of 3 areas:
PROGRAMMING
MARKETING
DATA ANALYSIS
2) Based on DATA!
- A/B tests- Landing page optimization- Key metrics- Email marketing- Onboarding- SEO- UX
3) Disruption
- Growth hacking is disrupting the way companies are organised
- Big companies structures:● Marketing● Data analytics / business optimization● Content / products
Several teams → one team focused on growth
Who is responsible for growth?
Why do we need Growth hacking?
- It’s quite easy to build a startup but... It’s hard to grow it.
- Most companies track only topline and bottomline metrics --> Traffic and Revenue
- To grow, we need pirating skills...
Growth hacking is for pirates!
AARRR!
Dave McClureStartup metrics for pirates
A: Acquisition - where / what channels do users come from?A: Activation - what % have a "happy" initial experience?R: Retention - do they come back & re-visit over time?R: Referral - do they like it enough to tell their friends?R: Revenue - can you monetize any of this behaviour? Source
Best practices:Famous examples
Hotmail
“This email sent with Hotmail. Join Hotmail now”
AND
“Get your free email at Hotmail.”
Airbnb “Post to Craigslist” feature
More info:Andrew Chen
Dropbox Incentivized Referral Program
Mailboxwaitlist
More info:The Verge
Mint content/SEO strategy
More info:Okdork
Growth hacking - critics
Is a growth hacking just a buzzword?● Yes● No
Growth hacking - something new
Google trends - Worldwide - 2004 - present
Growth hacking - trendy only in USA
Google trends - Worldwide - 2004 - present - regional interest
Growth hacking - last 12 months
Google trends - Worldwide - past 12 months
Growth hacking - critics
- “Growth hacking is just a bunch of tricks and gimmicks.”
NO:Without a great product, you can’t succeed!
Why Growth hacking is great?
- It gives you a simple framework, a simple path
- AARRR!
- One key metric
- Experiment, measure, optimise, repeat...
SPAII - our hosts
Big THANKS toMarc and Xavi
Spaii is a cultural center in Barcelona for the outreach of science and technology in space,providing activities for people from all ages including workshops, conferences and spacecamps.
www.spaii.net
Thank you!
Growth Hacking Barcelona Meetup21.10.2013
Radek Grabarek
